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Local SEO: The Tips and Tricks to Getting Local

Should you have zip codes at the footer of your page? Will this boost results? Yes, but not too many! In order for your page to get higher ranks in Google, you will want to have added the address of your company not only to the footer of the page, but also to a separate contact page created especially for your site.  Here is a list of the top 10 MUST have’s on your site so that you can boost results and rank higher in the search engines. 1) Mention up to 6 different zips/cities, but not more than that [...]

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Website Security for Medical Practices

A realistic approach to internet security for medical practices – Part 1: Website Security Website hacking is on the rise As websites become more complex, the potential security risks increase.  10 years ago, when most businesses had very simple sites with just a few pages, there was little hackers could do besides take your website offline or delete your website files.  Nowadays, websites are based on Content Management Systems (CMS).  CMS’ use a database to store everything from your last blog post to your last contact us form request.  Databases store valuable data: both in that it can be valuable [...]

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3 Ways Patient Portal Technology Can Benefit Your Practice

Patient portals are, without a doubt, the future of medical practices. With cell phones, computers, and an increasingly mobile patient population the demand for healthcare providers and services to be online  is growing. Jumping in and investing in patient portal technology can be daunting at first but the rewards will pay off in the long run. Here are 5 ways that a patient portal can benefit your medical practice: 1. Lighten your office schedule – without sacrificing patients One of the biggest benefits of a patient portal is the ability for patients to consult with their healthcare providers online without [...]

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Electronic Medical Consultations on the Patient Portal

One of the top selling point features of a patient portal is the electronic medical consultation, also referred to as an eConsultation, eVisit or Virtual Visit.  The electronic consultation serves as means of communication between the patient and the doctor and can done via email, phone, text message and webcam video.  This is one of the biggest benefits of having a portal for both the doctor and the patient alike. The electronic medical consultation is a great incentive for a patient to sign up for their physician’s patient portal.  If the patient has a question (What are my latest lab [...]

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Medical Website Blogging: Blogspot vs. WordPress

Keeping a blog is a great method of internet marketing for a medical website.  It’s an effective way to keep patients informed on the practice’s latest news and accomplishments, as well as answer commonly asked questions.  Blogging is a more modern alternative to the newsletter, which is more advantageous because it cuts down on the cost of printing and mailing that a newsletter would have.  Blogs also reach a broader audience because they require no mailing lists and can be easily accessible to prospective patients.  Blogging requires a bit of time and dedication, as it needs to be updated regularly [...]

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How Can I Help Market my Medical Practice?

Once you have developed a good website, possibly a patient portal and everything else is set up correctly, you should start asking yourself; “Ok, what’s next?”   Websites are a great tool to introduce yourself to the world, but that alone won’t get your name out there. As in every other business, you have to make an effort to bring in new clients, or in this case, patients. Doing this online means creating relevant content, keeping it up to date, and providing all possible information so patients don’t lose the interest in the practice.   So how should you start [...]

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Why Create a Video for your Website?

Thinking about creating a video for your website? According to a comScore report, 76 million U.S. Internet users watched online video content in May 2011 for an average of 15.9 hours per viewer. The total U.S. Internet audience engaged in more than 5.6 billion viewing sessions during the course of the month.  Online videos are not going anywhere. Keep reading for a few reasons we encourage all of our medical clients to create videos. 1) A Warm Welcome: In the medical field, videos allow patients to get to know the doctors before meeting them.  A custom welcome video will give [...]

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