web solutions by the experts that know medical

 

Author: Sterling

BIO

2

What type of CMS is best for your medical practice?

There are some important things to consider when deciding whether you need a CMS behind your website.

A CMS (Content Management System) does not make bad content good. In other words, your content will be easier to publish and manage with a CMS, but it will only be as good as the people who produce it. There are some downsides to using a CMS such as limited ability to customize the design. For clients where a CMS is a project requirement and design customization is equally important, Medical Web Experts typically proposes a “Hybrid-CMS Site”.

What is a Hybrid CMS Site?

A Hybrid CMS Site is a site that utilizes a CMS for some content, and hard-coded web pages for other.  The Medical Web Experts site (www.medicalwebexperts.com) is an example of that, so is EliteHealth (www.elitehealth.com). Both of these sites have some elements which are hard-coded, such as the home page, about us page and main pages and other elements, such as the news, blog and article sections utilizing a back-end CMS. The concept of the Hybrid CMS is to put frequently changing content, such as news in a CMS so that it can be updated easier and relatively static content such as that found on a home page or the about us page in hard-coded pages.

Medical Web Experts’ approach to CMS sites

Medical Web Experts’ innovative, search engine-friendly website design and content management systems are tailored specifically to your practice. Our vast experience and adoption of best practices help us deliver results on every project. Through features such as blogging, patient education media, case studies and viral social bookmarking, MWE’s is confident it can greatly increase the popularity and exposure or your practice’s site.

1

Advantages of using a CMS in a Medical Practice

A Content Management System (CMS) is a back office platform that exists behind your website and enables your practice to store, revise, and enrich all of its documentation and media content without the need of any special IT or programming knowledge such as HTML or JavaScript. Using a CMS platform like WordPress or Joomla as a central repository, your site’s content is stored in a database where it is retrieved in many different ways for your website visitors.

Since the CMS manages all your content…

  • Non-technical members of your organization can manage, edit, and publish content to your website.
  • Integration with your email system will allow you to capture, store, and manage existing and perspective patients.
  • No need to contact your web hosting company to update a picture or fix a grammatical error on your website.
  • Accessible anywhere, anytime, via a web browser. No need for software such as Dreamweaver or FrontPage.

The purpose and result is to manage the organization of a practice’s website content, with all its diversity of format and location. Since design and content are separated in a CMS-based system you can make changes without fear of affecting the design or programming. CMS websites for doctors, this can be the most cost-effective way to maintain an up-to-date profile on the web.

Customer services