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Need to Know: 5 Women in Health IT

You want irony?  Try this: the Kaiser Family Foundation reports that we women are the ones make the health care choices for the kids in 8 out of 10 families. Yet women are far and away the minority gender in the world of health IT leaders. Health IT is one of the most important segments of health care, during a time of great change. If women are the ones who’ll be where the rubber hits the road when it comes to the future of health, why aren’t more of us, more involved, in determining what that future of health looks like?

While this is by no means the definitive list, I’ve done some research on the women who ARE making their mark in HIT. I list five to know below. They’ve been included both for their individual accomplishments and for the attention I think that’s due in the areas of health IT where they’re active.

Regina Holliday – The Patient Advocate
Regina uses art to lobby for attention to be paid to patients; she became a patient advocate after witnessing her late husband’s struggle to receive appropriate care for kidney cancer. She paints at big-time medical conventions, reminding attendees that Meaningful Use (MU) requirements of new electronic medical records programs–oft discussed today in the context of government payouts–were created with the intent to improve patient care and save lives. And she reminds us that electronic health records (EHRs) should be clear and transparent. Why does an artist get top billing in a piece on information technology? Because her point–the that the goal of the technology is to make it easier for people to be and stay well–is, well, pretty important.

Judith Faulkner – The Veteran
More than three decades ago Judith Faulkner started a small company, Epic, that has today grown into the provider of the EHR software for most of the largest hospitals in the US. Epic is also the system used by Kaiser Permanente, the biggest care provider in the country that’s not an arm of the government. And it’s in the running to be the solution used by the Veteran’s Administration (VA). Given that Faulkner is staunchly against an effort to have all EHRs move towards becoming interoperable with one another, this last fact has some folks mighty alarmed. Faulkner is still involved in any major company decision and drives the company’s unique corporate culture, and she’s got a seat on President Obama’s Health IT Policy Committee that’ll be making recommendations on “development and adoption of a nationwide health information infrastructure, including standards for the exchange of patient medical information.”

Susannah Fox – The Researcher
She’s responsible for studying what goes on at the crossroads of technology, health and the interwebs, as the Researcher on Health and Health Care for the Pew Internet Project. So Susannah Fox brings us some mighty interesting data about the habits of Americans when it comes to how many of us look online for health information (59 percent), what specific kinds of health information we seek (specific diseases or conditions, treatments or procedures, and doctors or other health professionals), and who we seek it from (increasingly, from other people who might have conditions similar to ours). Fox blogs regularly on e-Patients.net [http://e-patients.net/] and is helping researchers understand the habits of patients so that health IT can better meet those needs.

Halle Tecco – The Connecter
The company she co-founded has yet to celebrate its second birthday. Yet Tecco’s Rock Health –an accelerator “powering the future of the digital health ecosystem” by providing capital and mentorship to health startups–has funding from giants like Microsoft and Quest Diagnostics, and two of its “graduates” have secured additional funding from other investors. Tecco was chosen because of the power of her idea: that innovators could put tools and systems out there that could rejuvenate healthcare, make it not “just okay” but make it really rock. She was also chosen because she shows you don’t need to have gone to medical school to make a big impact in medicine: Tecco’s background is in tech and business.

Amy Sheng – The Inventor
Sheng also co-created CellScope, Inc., with Erik Douglas, less than two years ago. CellScope uses optical attachments to transform smartphones into diagnostic-quality imaging systems. In the right hands, this technology has the potential to transform lives: in the developing world it can be used in village clinics, while here in the US consumers can use the CellScope to access expert diagnosis and advice. Sheng’s work demonstrates the great potential for telehealth solutions to break down the barriers separating developing countries from high quality health care.

 

Thanks to Katie Matlack for this guest post.  For more info on healthcare web portal and CCR interface development, visit Medical Web Experts online.

Katie Matlack is the Medical Analyst for Software Advice, where writes regularly about health IT and  electronic health record software on the Software Advice blog.  She can be reached at katie@softwareadvice.com.

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EMR Success Requires Some Attention to Detail

It’s no secret that transitioning to electronic medical records can be difficult for some practices.  Beyond the stress of choosing a system, financing, and teaching your team to use the equipment, many medical offices find themselves avoiding the amazing benefits of an EMR system simply because of the trouble they expect related to implementation.Patient Portal

As discussed by medical software blogger Katie Matlack, who covers medical software for Software Advice, a free online resource, EMR systems offer amazing benefits for office organization, patient portal compatibility, medical office marketing and overall improved patient care that doctors simply can’t ignore (and financial penalties for not implementing EMR by 2015 provide an additional reason for switching).  Matlack interviewed three providers who have successfully implemented EMR at their practices – which range in size from 5 to 26 practitioners – to find out what advice they can offer for physicians looking to begin using electronic medical records.  The suggestions her interviewees offered recommend a bit of detail-oriented thinking to set up a system that meets all the practice’s needs and runs as smoothly as possible.

Highlights from the list of tips include:

  • Carefully read over and arrange the vendor agreement details.  Have everything as a signed contract.  Being sure about your vendor agreement, product details, warranties, etc. will prevent a host of problems in the future related to miscommunications between you and your vendor.  (Addendum: it may be wise to have an EMR attorney look over your EMR contracts and agreements to help clear up any questions and be sure that the contract benefits you.)
  • Choose a system for your specialty.  A podiatry clinic has different needs than a cardiology practice or a pediatrician’s office.  To be sure that you’ll have the right features, pick a customizable EMR designed for your specialty.
  • Create a system for scanning records.  Design a system for your staff to help organize data entry.  Your system may end up being somewhat complicated, but having clear rules about whether to scan new patient files, chart manually, or enter directly will make transition much smoother during the workday.

Click here to read the original article (and five more tips).

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Healthcare Web Portal from Medical Web Experts Featured on New Social Website How2Connect.com

December 19, 2011 (San Diego, CA) – Healthcare web portal and medical web design agency Medical Web Experts is announcing their partnership with How2Connect.com – an online provider of therapeutic services that promotes health, wellness and community.  Medical Web Experts has developed a unique online patient web portal custom-built for wellness, and it will allow users to communicate securely with licensed clinicians as well as learn new techniques for improving their health.

“How2Connect.com’s groundbreaking approach to behavioral healthcare – paired with our advanced portal technology – is a perfect combination for effective healthcare delivery in the internet age,” says John Deutsch, CEO and founder of Medical Web Experts.

How2Connect.com is a new therapeutic and social networking site that allows users to connect and get behavioral health services all at affordable prices while using the anonymity of the internet.  Members are able to seek behavioral health therapy, explore questions in spirituality, and improve their health and wellness with advice from real medical professionals.  Users can use the site as a viable resource to improve their health and gain balance in their lives through the robust Wellness area, which features the Medical Web Experts Patient Portal.  Experienced in medical practice and hospital patient portal design, this new wellness portal will allow patients to log in over a secure, HIPAA-compatible connection and communicate directly with medical staff to ask questions and find new solutions to improve their health.

“We needed genuine experts to help us realize our vision and that is exactly what we found with the aptly named Medical Web Experts,” said Tracy Wood, President of How2Connect.com. “Bringing affordable therapeutic healthcare services plus a rich social networking experience to people who might otherwise not have access to what they really need is a tremendous reward in itself, but the frosting on the cake has been this collaboration with true professionals,” she said.

Selected due to its customizability and advanced medical records integration system, the portal also allows users communicate their health needs to their online wellness coach as well as incorporating online medical records.  The portal allows for video eConsultations and secure messaging with medical staff; Health Tracker software to keep track of vital signs or weight loss; interactive education resources and more.  Users of How2Connect.com will also enjoy weight loss help; men’s and women’s wellness resources; recipes and nutrition education; and spiritual guidance to help find both mental and physical balance in their lives.

“I see a tremendous amount of opportunity in this partnership,” adds Deutsch.  “Patients are putting additional importance on wellness and spiritual well-being as a form of preventive medicine.”  The Medical Web Experts Patient Portal helps How2Connect incorporate spiritual, social, mental and physical health and offers users a new way to enrich their lives through an interactive online community.

 

About How2Connect.com
How2Connect.com is an interactive online Behavioral health, wellness site and interactive site that offers users many ways to improve their spiritual, emotional and physical well-being with resources from medical professionals, therapists and a community of like-minded individuals.  Members can seek online therapy and health consultations, explore their spirituality, engage in the interactive portal, and create an “avatar” to interact in a virtual world with other How2Connect members.  The site launches in early 2012.  For more information, visit http://www.How2Connect.com.

About Medical Web Experts
A subsidy of New Wave Enterprises, LLC, Medical Web Experts offers healthcare web design for physician practices, hospitals, and all other healthcare organizations.  Their totally customizable Enterprise Patient Portal allows healthcare organizations of all types to incorporate a HIPAA-friendly login portal on their websites, improving their patients’ experience as well as boosting revenue and efficiency.  For more information, visit http://www.medicalwebexperts.com.

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Creating Your Medical Website

Doctors everywhere are catching up with the times by creating a website for their practice. If you are a practicing physician considering different medical website design companies, here are some questions you should ask yourself:

1. Do they have the experience to create a visually pleasing website?
This question sounds like a no-brainer but it’s so important. One way to make sure that their graphic design is professional and sleek is to ask to see other websites that hey have designed in the past. Find out what different kinds of graphics they could include on your website, whether they use Java, Flash programming, etc.

2. Do they have marketing capabilities?
I can’t emphasize this one enough. Just because you have a beautiful website, doesn’t mean that people will find it. Some medical website design companies out there are experts in marketing, while others don’t have a clue. Make sure you create a website that will help spread the word about your practice.

3. What will make your website different?
For this one I recommend that you speak directly to the medical website design company that you are considering. Whether it be videos or a blog in which you can interact with your patients, you need to know what they are offering that will make your new website stand out.

As you can see, careful research is imperative when it comes to choosing your medical website design company. Take the time to ask questions. Your medical practice deserves the best.

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EMR Cost: Is It Really Worth It?

EMR systems are expensive, because it’s a highly technical application that requires extensive ongoing support and maintenance. An EMR company sees every sector of their business as a possible revenue generator.

From the EMR company’s standpoint, they generally don’t want to play with other companies. They usually have their own patient portal or practice management application, so why interface with others – it could lose the company valuable revenue! So you need to pay to play. Access fees for interfacing with an EMR systems are generally low priorities and therefore charged at a higher rate than standard programming. These often exceed $10,000.. This is a corporate barrier to entry.

The Numbers
Now you see how this interface business adds up! However, the numbers never lie. Is it financially worth it for your practice to invest in an interface? health care web portal

Let’s assume it takes a worker 10 minutes to print out an electronic medical record and have it ready for pickup by the patient. If there are 900 requests for records a year, that is 150 hours per year on medical records! If the worker costs $20/hr, that is $3,000 dollars a year! Now the costs of not having a patient portal are adding up!.  In year five you have spent $15,000 on distributing medical records.

Now let’s assume that it takes 3 minutes for a worker to upload a patient’s current electronic medical record into a patient portal. If we still had the same 900 requests per year, it’s only 45 hours. If the worker costs $20/hr, that is $900 dollars a year.  This saves $2,100 a year.  In year five you have saved $10,500 compared to paper records.

Other Benefits of The Health Care Web Portal

  • Request their prescriptions online without calling the office
  • Pay their bills online, thus reducing collections and mailing of statements
  • Fewer calls to the office during peak hours
  • Get their medical records online instead of calling the office and asking for a fax or hard copy
  • Pay for eConsultations when patients are traveling or would not normally come in for an office visit
  • Allow the practice to receive advertising revenue from pharmaceutical companies or lab companies

Article By Ted Epstein, Director Of Sales at Medical Web Experts

Read more about EMR/Patient Portal interfaces.

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What Is An EMR/Patient Portal Interface System?

The word interface is often thrown around in the healthcare IT industry without complete understanding of what an interface is. By definition, an interface is an interaction between software applications. The definition of an interface makes it sound simple! It should be easy to interface your EMR with a health care web portal or your EMR with your practice management system, right?  Unfortunately, the answer is usually no. There are several barriers both technically and corporately that make interfaces expensive and often unwarranted ventures.

The Parts Don’t Always Fit
Imagine that Alfred wants a new car, but doesn’t want to buy it. He knows Tim has an old Mustang engine and Bill has a nearly new Corvette with a broken engine. He decides to put the Mustangtwo together to build a new, working car.

Tim can do this because cars have many standard parts that are generally interchangeable. EMRs, Patient Portals, Practice Management Systems and Radiology Systems are have this feature as well, but they often have some “parts” that don’t fit and require an interface to make the systems work together. They usually have completely different database architectures (meaning the way the data is stored in a database), so the fields of data don’t match and are often developed in completely different programming languages. For example, one is programmed in .NET and the other in Java. They often can’t use the same server; even worse, many are simply not designed to communicate with each other using set industry standards like HL7, CCR and CCD.

About CCR and CCD
In the case of the Medical Web Experts Enterprise Patient Portal, we have made it to be CCR (Continuity Care Record) and CCD (Continuity Care Document) compliant. This means that our portal can securely send and receive medical history information – including patient demographics, medications, allergies, family history, surgeries and labs in this format. We created an interface using the CCR and CCD standards. Just like cars have some standard parts that can be interchanged, such as wheels, our health care patient portal uses two industry standards. If we receive a request to develop an interface to an EMR with our Patient Portal, 80% of the work is already done, if the EMR already supports CCR and/or CCD standards.

Article By Ted Epstein, Director Of Sales at Medical Web Experts.  Click here to read more about EMR cost.

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Medical Marketing Blog Provides Tips and Strategies in Post-Healthcare Reform Era

August 26, 2011 (San Diego, CA) – Physician practice marketing firm Medical Web Experts is announcing the recent launch of their new blog, http://www.medicalwebexperts.com/blog.  The blog provides the medical industry with tips and strategies for marketing, branding, social media and web design tips as well as offering the latest information on search engine optimization (SEO).

Started in April 2011, the blog contains a wealth of informative articles on topics including internet marketing techniques, SEO strategies and tips, profiles of well-built medical websites, social media tactics, patient portals and calculating ROI to determine whether SEO is a good investment for the company.  Medical Web Experts posts new information 2-3 times per week, making the blog a frequently updated resource for online marketing information.

“In this post-healthcare reform era, physicians more than ever need to pay closer attention to marketing – specifically in marketing services that have higher profit margins,” says John Deutsch, President and CEO of Medical Web Experts.  “In the same way, vendors that rely on revenue from physicians, who generally have less cash on hand, need to implement marketing plans that have higher ROIs. The Medical Web Experts Blog is designed to help both physicians and medical vendors with these challenging marketing decisions.”

Medical Web Experts is uniquely positioned to provide solutions and services specifically for companies in the healthcare industry, and the staff has experience and expertise that prepares them to work in this division.  They offer highly specialized marketing and web design services for medical practices, hospitals, EMR providers and healthcare IT companies.  Also specializing in custom programming, they offer a patient portal customizable to any practice’s needs and specifications.  Blog contributors include a registered nurse as well as experts in SEO and EMR (electronic medical record) development.

As search engine algorithms are constantly changing, it’s important to stay on top of SEO and web design news.  It’s important for doctors interested in building a website to keep abreast of current trends, and reading Medical Web Experts’ new blog can help those with even novice knowledge of the internet stay ahead.

 

About Medical Web Experts
Medical Web Experts is a subsidiary of internet marketing company New Wave Marketing LLC, which provides affordable marketing and web design services for any business.  Medical Web Experts offers custom websites for physicians in any specialty, patient portals, EMR integration, and internet marketing services.  For more information, visit http://www.medicalwebexperts.com.

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Is your password 123456? Tips for password management

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A realistic approach to internet security for medical practices – Part 3: Password Management

Do you use bad passwords?

Using “123456” as your password for your YouTube account isn’t a security risk to your patients, but passwords such as these are a huge risk to them when used in applications related to your practice. According to a study done by ZoneAlarm, 79% of passwords were found to use risky password construction. They also found that passwords containing “12345”, “QWERTY”, “PASSWORD” and first names are the most widely used passwords and therefore known by all hackers/bots as commonly used passwords. Adding an “A” to your “123456” password isn’t tricking anyone either.

Focus on your highest risks

Your primary email account is your single highest risk account. This is because many systems online with a forgot password function authenticate users through email account verification. Therefore, someone with access to your email account could easily gain access to many of your online accounts, such as your bank account.

Best practices for better password security

  • Change your important passwords frequently, such as your primary email addresses, Electronic Medical Record system, bank account and CRM.
  • Don’t use “12345”, “QWERTY”, “PASSWORD”, first names, animals and variations of these in your passwords.
  • Use at least one upper case, lower case, number and special character in all your passwords.
  • Protect your primary email account password – give it to no one.

HIPAA – All bark and no bite?

HIPAA is a highly complicated law (400 pages worth), even challenging for someone with both an IT and law background. Since its creation, there has been a lot of bark and no bite when it comes to enforcement – but this is all changing. In the past 2 years, we at Medical Web Experts have seen a significant increase in citations for HIPAA violations and medical practices being contacted with warnings from HIPAA governing organizations. Therefore, its important to have a plan to meet HIPAA guidelines in your practice, focusing on the highest risk issues to meet both HIPAA guidelines and to protect your business from real issues that can severely affect your business, such as data loss, lawsuits and website downtime.

About the Author

John Deutsch is the founder of Medical Web Experts and has spent the last 10 years working the healthcare IT industry, specializing in Electronic Medical Records, Network Administration and Software Development. To learn more about Medical Web Experts and their services, please visit www.medicalwebexperts.com

Read the other articles in this 3 post series:

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Secure Corporate Email for Healthcare

secure-corporate-email-for-healthcare

A realistic approach to internet security for medical practices – Part 2: Secure Corporate Email

Better Corporate Email

A good corporate email system designed to make your business more efficient while meeting HIPAA security guidelines should be a focus of all medical practices, big or small. Email has become such an important aspect of today’s business; it makes business sense to invest in a proper email system. The most time-saving email feature critical to every business is full email/calendar/contacts synchronization between your office PC, home PC, laptop and mobile phone. Features such as Anti-Spam, Anti-Virus, unlimited attachment size and unlimited mailbox size are some other features that medical practices find valuable.

HIPAA and Email

HIPAA regulations pertaining to email are extensive, but there are three rules that all practices must follow in order to meet HIPAA guidelines:

  • Encryption – Accessing your email through a web browser and receiving/sending emails in an email application (Outlook, mobile phone, etc.) must be encrypted using at least 128-bit encryption.
  • Archiving – HIPAA requires all emails sent and received to be archived for later retrieval. While this is an important HIPAA regulation, it also has significant value to a medical practice. Archiving essentially stores a backup of all emails; so if Julie, your front desk receptionist, sends a nasty email to a patient and deletes it, you’ll still have a copy of it.
  • Consultations via email – Communicating with patients on medical matters via email is, generally speaking, a HIPAA violation. While you can control security on your server’s side, you can’t control your patients’ ability to manage their email in a secure manner. Beside the HIPAA risk, it’s a practice that doctors should not get used to; many email accounts are shared by spouses and emails are frequently read by prying eyes.

Best practices to for email

  • Implement a secure corporate email system with archiving that meets both your HIPAA and business goals. We at Medical Web Experts offer secure corporate emails solutions with archiving for $10/mo. per email.
  • Don’t communicate with patients via email on anything medical-related. Instead, implement a Patient Portal system through your EMR or with a solution such as Medical Web Experts Basic or Enterprise Patient Portal solutions.

HIPAA – All bark and no bite?

HIPAA is a highly complicated law (400 pages worth), even challenging for someone with both an IT and law background. Since its creation, there has been a lot of bark and no bite when it comes to enforcement – but this is all changing. In the past 2 years, we at Medical Web Experts have seen a significant increase in citations for HIPAA violations and medical practices being contacted with warnings from HIPAA governing organizations. Therefore, its important to have a plan to meet HIPAA guidelines in your practice, focusing on the highest risk issues to meet both HIPAA guidelines and to protect your business from real issues that can severely affect your business, such as data loss, lawsuits and website downtime.

 

About the Author

John Deutsch is the founder of Medical Web Experts and has spent the last 10 years working the healthcare IT industry, specializing in Electronic Medical Records, Network Administration and Software Development. To learn more about Medical Web Experts and their services, please visit www.medicalwebexperts.com. Learn more about Healthcare Internet Security.

Read the other articles in this 3 post series:

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Website Security for Medical Practices

website-security-for-medical-practices

A realistic approach to internet security for medical practices – Part 1: Website Security

Website hacking is on the rise

As websites become more complex, the potential security risks increase.  10 years ago, when most businesses had very simple sites with just a few pages, there was little hackers could do besides take your website offline or delete your website files.  Nowadays, websites are based on Content Management Systems (CMS).  CMS’ use a database to store everything from your last blog post to your last contact us form request.  Databases store valuable data: both in that it can be valuable to others, but that your website depends on it to work.

How are medical websites hacked?

What would happen if your database was deleted and all your web pages and blog posts disappeared? What would happen if all your contact us requests were stolen, maybe containing credit card numbers or a patient’s sensitive medical information?

In my 10 years of experience in hosting medical websites, we have seen an alarming increase in attacks on websites.  The three most common attacks include (in order of frequency):

1) Websites being inserted with Malware, redirecting users to another website. This makes your site unusable, is confusing to users and gets the site blacklisted in Google.
2) SPAM emails being sent through contact us forms.  This will blacklist your domain and server as being a domain that sends SPAM, causing your emails to bounce.  Email server downtime and/or performance degradation is also caused.
3) Complete deletion, export or corruption of databases.  Without a backup, all of your data and site content is lost or stolen.

Hack “Bots”

The hacks are usually done by what is known in the industry as “bots”.  Bots are like unmanned computers that look for websites then try multiple known techniques to enter into the website.  Unfortunately, these bots usually find their targets through search, so the more frequent your site appears in Google rankings, the more frequently you are attacked.  Therefore, as you increase your marketing budget, you also need to increase your security budget.

Website forms, information storage and HIPAA

When it comes to HIPAA, your website forms are at the highest risk.  In the past year, we at Medical Web Experts have had multiple clients contacted from HIPAA governing authorities, requiring them to change the security for their contact us forms.  HIPAA’s concern is that patients will use website contact us forms to send consultation-related messages to the practice and that these emails can be intercepted or stored in an unsecured database.

Best practices for medical website security:

  • Have your website audited for security flaws.
  • Implement website monitoring software, such as that by McAfee’s Site Secure system which monitors the site on a daily basis, checking for site flaws.  Medical Web Experts is a McAfee Site Secure solution reseller.
  • Secure your contact us forms or put disclaimers instructing patients to not include sensitive medical information.
  • Put a CAPTCHA in your web form to prevent SPAM.
  • Keep your server and CMS software updates current.
  • Implement a daily backup system and secondary weekly/monthly backup system.

HIPAA – All bark and no bite?

HIPAA is a highly complicated law (400 pages worth), even challenging for someone with both an IT and law background.  Since its creation, there has been a lot of bark and no bite when it comes to enforcement – but this is all changing.  In the past 2 years, we at Medical Web Experts have seen a significant increase in citations for HIPAA violations and medical practices being contacted with warnings from HIPAA governing organizations.  Therefore, it’s important to have a plan to meet HIPAA guidelines in your practice, focusing on the highest risk issues to meet both HIPAA guidelines and to protect your business from real issues that can severely affect your business, such as data loss, lawsuits and website downtime.

About the Author

John Deutsch is the founder of Medical Web Experts and has spent the last 10 years working the healthcare IT industry, specializing in Electronic Medical Records, Network Administration and Software Development. To learn more about Medical Web Experts and their services, please visit www.medicalwebexperts.com

Read the other articles in this 3 post series:

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