With each new year comes new medical web design trends, and in 2016 responsive design has officially taken over the web. A responsive web design “responds” to the screen size of a variety of devices, making it easy to navigate the same website on a smartphone, tablet, or desktop computer.
Think of your medical web design like a billboard to the world – it says everything about your medical practice online. A well-designed site says that you value your customers by trying to meet their needs online. So, what differentiates a good medical website design from a bad one? How can you engage and fully connect with potential and current patients?
The concept of “above the fold” originates from newspapers. Due to the flat display, a great front-page photo or story on the upper half of the front of the newspaper could greatly increase sales. This same idea has been applied to web design. Things that can be seen within the dimensions of the home page screen are deemed above the fold. In recent years, with the explosion of large format display monitors and the increased use of mobile …
Your website is an essential tool for your business, and a well-designed site will ensure that customers have a simple, user-friendly experience, and most importantly, motivation to visit again. One of the most important but overlooked aspects of web design is utilizing a website to build patient loyalty and customer satisfaction. Here are 6 top medical website design trends to encourage current and potential patients to keep coming back. 1. Responsive Design Websites should adapt and work seamlessly on any …
Entering the world of web design can seem a little overwhelming. With so many designers and companies to choose from, finding the right designer to meet your medical web design needs – someone that understands what you are looking for and can accurately create the website that you want – is one of the most crucial decisions that you will make for your business.
Everyone can agree that the healthcare industry is a complicated ecosystem. A wide variety of physician payment models and a diverse range of medical specialties, each with unique needs, makes for tricky terrain to navigate. It’s only logical that agencies servicing the healthcare industry for medical website design and marketing services would require experience and a deep understanding of the healthcare industry in order to effectively plan and execute a marketing campaign.
So your medical website has an attractive design, engaging content, and well-organized subpages that are easy to navigate. Your visitors have had a good experience perusing your site thus far (if they hadn’t, they would have left by now), and they eventually make it to the contact page. This is the moment of truth; do they convert into a lead, or do they decline at the last moment?
Trends come and go in all facets of life, yet in medical web design, it’s worth making note of what’s on the radar for 2016 and how these can help improve your practice. We’ve rounded up the best predictions for the year ahead to make sure you are in the know.
A great website design can make the difference between a good business and a great business. But why is user-friendly design so important? Let’s think for a moment about what’s going through your mind when you’re looking for something on the Internet. You run a Google search and click on a link, which takes you to a website – when you arrive at that site, is it easy to find what you are looking for? If not, do …
In today’s high-speed, tech-driven world, your website is a window into your business – it’s often the first interaction a visitor will have with your brand, and provides an insight into your company and what you do. Of course, bricks and mortar places still exist, but we often make our decision to visit a specific one prior to going.