So your medical website has an attractive design, engaging content, and well-organized subpages that are easy to navigate. Your visitors have had a good experience perusing your site thus far (if they hadn’t, they would have left by now), and they eventually make it to the contact page. This is the moment of truth; do they convert into a lead, or do they decline at the last moment?
Trends come and go in all facets of life, yet in medical web design, it’s worth making note of what’s on the radar for 2016 and how these can help improve your practice. We’ve rounded up the best predictions for the year ahead to make sure you are in the know.
A great website design can make the difference between a good business and a great business. But why is user-friendly design so important? Let’s think for a moment about what’s going through your mind when you’re looking for something on the Internet. You run a Google search and click on a link, which takes you to a website – when you arrive at that site, is it easy to find what you are looking for? If not, do …
In today’s high-speed, tech-driven world, your website is a window into your business – it’s often the first interaction a visitor will have with your brand, and provides an insight into your company and what you do. Of course, bricks and mortar places still exist, but we often make our decision to visit a specific one prior to going.
A website is the visual representation of your practice, and it’s one of the first things a potential patient will view. It is important that your medical practice’s site clearly depicts your brand and what sets you apart from competing practices. Making sure your website provides good user experience puts you one step closer to securing more business. Here are 5 ways to improve your medical practice’s website:
Seventy-two percent of internet users say that they have looked online for health information of one kind or another within the past year. Your web presence reflects directly on your services, so make sure to follow these six tips when developing and maintaining your site.
If your healthcare organization doesn’t have a mobile-friendly website yet, it may be time to rethink your web presence, especially considering Google’s recent announcement. The search engine giant is adjusting its algorithm for ranking mobile search results – and starting on April 21st, mobile-friendly websites will rank better in mobile search. Websites that aren’t designed for mobile will lose search rank and become harder to find.
Creating a website that’s truly user-friendly is no easy feat. It’s a meticulous process, but the results are well worth it if you want users to have the best possible experience. Here are a few common mistakes we’ve seen on new clients’ sites, and our tips on how to avoid these usability faux pas.
Whenever we start an application or medical website design, there are a number of questions that we ask our client as we gather requirements for the project. One of them is “What is your preference in terms of color and layout?” We want to know what the client likes. Maybe they have colors in their office that they love, or marketing materials they would like to match. Maybe they’ve seen a competitor’s website that they love. But there’s …
How does your site look on a smartphone or tablet? If you haven’t upgraded to a mobile website yet, now is the time. Now through Cyber Monday (December 1st), we’ll convert your current site design to a mobile-responsive site for just $995. About 60% of all internet activity in the US originates from mobile devices, and our medical clients are no exception – we typically see around 50-60% of their traffic coming in through cells and tablets. If …