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Medical SEO & Internet Marketing

Old SEO vs. New SEO

Search engine optimization (SEO) is an ongoing process that makes use of various marketing strategies to enhance the online presence of a website in organic search results.

The Evolution of SEO

Click on this infographic to see how search engine optimization has changed throughout the past few years.

 

SEO campaigns used to center around short-term strategies such as keyword stuffing and link-building tactics until the Google’s Penguin updates of April and May 2013 made drastic changes to how Google determines a website’s rank. (This formula is known as Google's 'algorithm'.)

The SEO techniques that used to provide positive results are now showing little effect - some websites that once showed up high in search results have even dropped in ranking.

What happened? Google’s algorithm has evolved to favor websites that use long-term strategies such as enhancing the user experience of your site with an attractive and easy-to-navigate web design, optimizing PPC ad campaigns, building a strong social media following, and writing informative blog or website content that engages users.

Digital marketers will need to incorporate all these crucial elements of new SEO into a comprehensive marketing plan in order to succeed online.

Diversified Marketing for Doctors

We stay on top of Google trends and follow their rules to gradually develop branding and a strong online reputation for our own business and for our clients, whether they are a growing medical practice, industry-leading hospital, or pharmaceutical company.

By diversifying our marketing plan to incorporate SEO, pay-per-click (PPC) advertising, content marketing, social media, and other paid marketing efforts we have achieved a comprehensive strategy that works. This approach can help you reach the right patient audience and stand out in your medical specialty too.

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Contact Us to learn more about how our marketing services can take your practice, hospital, or health care organization to the next level.

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Where is the Future of SEO Headed?

Marketing for physicians and health care professionals will continue to grow into a diversified strategy that focuses on engaging with users in order to establish your brand and reputation sustainably as opposed to just getting increasing website traffic numbers. "New" SEO is a major component of this ongoing process that includes the following:

  • Site content that establishes personal branding
  • User-friendly web design
  • Engaging, informative blog articles
  • Strong social media following

Having a strong social media presence is becoming an increasingly effective way to reach potential customers. Your website design should also be user-friendly, and complete with a mobile web design so that patients can find you on-the-go.

Contact Us to learn more about how our marketing services can help grow your health care business.

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