Author: Amanda Guerrero

We know it isn’t quite October and we’re a little early to celebrate Breast Cancer Awareness Month, but is there ever really a bad time to promote breast cancer awareness?…Read more

We previously discussed the power of a website and why you shouldn’t focus solely on social media when it comes to marketing your healthcare practice and building up your brand.…Read more

Limited marketing budgets can force healthcare organizations to have to choose between traditional marketing options such as a website and newer, fast-growing mediums like social media. The fact that social…Read more

We live in an Internet-driven world, and websites are increasingly replacing once-traditional informational outlets as the main source of knowledge for Americans. In fact, according to findings from Pew Internet…Read more

With healthcare organizations competing online for the attention of potential patients, it can be easy for physician practices to get caught up in the chase and forget about the people…Read more

For the vast majority, online searches have become the preferred method of finding information, replacing the phone book and local directory assistance services such as 4-1-1. In fact, search engine…Read more

When you don’t have much to spend on marketing but still need to see results for your practice, it is important to choose wisely what you do with your money.…Read more

Studies have shown that less than 77 percent of site visitors don’t scroll down the page on their first visit to a website, meaning it is important to consider where…Read more

Driving traffic to your website is important, but only a handful of site visitors will actually prove profitable to your practice. In fact, for most businesses, 80 percent of profits…Read more

According to recent research from the nonprofit Pew Research Center’s Internet & American Life Project, 81 percent of adults use the Internet regularly – and 72 percent have gone online…Read more