Author Archives: Amanda Guerrero

Go Mobile or Lose Patients: Mobile Overtakes Desktops Among Patients

Healthcare is often behind the times when it comes to technology. Medical web design and digital marketing is no exception. In fact, many hospital and medical practices have outdated websites that do little to cater to today’s highly-connected consumers who are spending more time browsing the internet on their smartphones than on laptops or desktop computers. Amanda Guerrero

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Why Make Your Medical Website Mobile-Friendly?

Mobile technology doesn’t display your website on a smartphone the same way it looks on a desktop computer. A non-mobile-friendly website might not fit neatly on a patient or customer’s phone screen, requiring extra scrolling and making navigation difficult. It could affect the amount of time that users stay on your website, as well as whether or not they come back. Amanda Guerrero

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Three Medical Marketing Opportunities You Should Capitalize On Now

The number one rule of healthcare marketing is to know your patient – and the fact is that patients are shopping for healthcare differently than before. Empowered by the internet and mobile technologies, today’s patients are making decisions about the care they receive long before stepping foot in an exam room. The consumerization of healthcare has become inevitable, and providers must embrace these changes or risk getting left behind. Amanda Guerrero

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Patient Communities and the Transformation of Health Care

online communities

It’s no secret that the internet has given patients more access to information that empowers them to take control of their own health. Patient engagement is growing steadily due to informed health care consumers creating strong networks of online communities that are redefining physicians’ roles as caregivers. Amanda Guerrero

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Avoid Penalties: Choose the Right EHR for Meaningful Use

Meaninful Use

Since the program’s inception, Meaningful Use has drawn criticism from all sectors of the healthcare industry, but it has also cemented itself as a critical component for achieving the triple aims of healthcare: providing safer care, improving population health and lowering care costs overall. The program has undergone many changes over the years, and it can be said that it is still a work in progress; but one thing that is for sure is that Meaningful Use is …

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Will Telecommunications Save Rural Hospitals?

robotic surgery in rural hospitals

Nearly 25 percent of Americans live in rural areas, yet only 10 percent of physicians practice medicine in those parts of the country. With a growing number of doctors choosing to work in bigger cities where salaries tend to be higher, rural hospitals are often forced to look for creative and cost-effective solutions to survive. Implementing new technologies has proven to be one of the best ways to meet these challenges, enabling hospitals to improve quality of care …

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Is Microsoft’s HoloLens a Game Changer for Medicine?

google glass healthcare

Medicine isn’t the first thing that comes to mind when you think of holograms, but it looks like that may change soon. Earlier this month, Microsoft announced that it is developing futuristic holographic goggles called HoloLens. Meant to compete with the likes of Google Glass in the emerging markets associated with 3D and collaborative technology, the HoloLens has the potential to revolutionize the healthcare industry by allowing doctors to use holograms to simulate or explain complex medical procedures. …

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New Technology Gives the Blind a Second Chance at Sight

esight

Electronic glasses might sound like something out of a science fiction movie, but they’re very real – and they are helping legally blind individuals to see. In the case of Canadian Kathy Bleitz, the glasses allowed her to see her newborn baby. Bleitz has been legally blind since the age of 11. The amazing new technology, called eSight, works like a headset. The lens frames are complete with a high-definition camera that projects video footage onto diode screens …

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Why Mobile Health Apps Are More Than Just a Passing Trend

According to a global mHealth report, 500 million people worldwide will be using a health application by 2015 – and if the actions of major industry players are any indication, these estimates are low. Companies like Apple and Samsung are betting big on health apps, and not just on disconnected applications that don’t provide real value to patients. While mobile health apps saw widespread adoption last year by consumers looking to track weight, vitals, and other health stats …

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Complete Practice Solutions Has a New Website

Complete Practice Solutions from Kalispell, Montana has a new comprehensive website, designed by Medical Web Experts. Their new website is intuitive and elegantly simple, allowing site visitors to effortlessly find the information they need. The redesigned website features a responsive design and an animated banner. In addition, Medical Web Experts has incorporated a blog and a contact form to make it easy for users to get in touch with the company. To learn more about our customized approach …

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