Author Archives: Gretchen Kalthoff

About Gretchen Kalthoff

Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social media and healthcare technologies.

A Simple Guide to UX vs. UI for Medical Web Design

ui/ux for medical website design

The fundamentals of UX Design and UI Design are ideas that were around long before the internet, but what do they actually mean? In simple terms, UX Design (user experience design) refers to how a person feels when interacting with a system (this could be a web or mobile application, website, or desktop software). UI Design (user interface design) refers to how everything fits into a device with which a human being can interact (such as a display screen or …

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6 Things to Consider For HIPAA Compliant Web Design

hipaa compliant medical website

Healthcare website design is a unique field in that visual appeal and excellent UI/UX aren’t the only considerations. Websites must also be HIPAA compliant. To avoid penalties, it’s important to recognize that attention to the protection of personal health information (PHI) is as important in healthcare web development as it is in securely storing and transferring patient records. Whether you are developing a brand new HIPAA compliant website, or simply want peace of mind regarding your current website and …

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How to Stay HIPAA Compliant When Using Social Media for Healthcare

doctor hipaa compliant on social media

Despite regulations surrounding the use of social media within the healthcare industry, there are enormous gains to be made from utilizing social media, from increasing patient engagement to acquiring new patients. Here, we look at why the role of social media is growing in healthcare, and how to make the most of this channel within healthcare internet marketing while still ensuring HIPAA compliance. Healthcare Social Media Perks Research data repeatedly indicate that patient outcomes improve when patients are involved …

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A Look Into the Future of Responsive Web Design

responsive website design

Since the amount of mobile traffic now accounts for more than half of all internet traffic (overtaking traffic from desktop computers), healthcare organizations must have a mobile strategy in place or face the risk losing business. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social media and healthcare technologies.

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Guarantee Success With HIPAA-Compliant Email Marketing

hipaa compliant emailing

Email marketing is a great way to stay in touch with your patients. One study found that the average office worker spends around 3.1 hours per day reading and answering personal email. Email ad revenue has also reached $156 million per year, and for every $1 spent on email marketing, the average return on investment for businesses is $44.25. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing …

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A Comprehensive Guide to Meaningful Use

meaningful use

Are you confused about Meaningful Use (MU), or having trouble meeting the requirements? Trying to understand the CMS’s EHR Incentive Program can be incredibly overwhelming. Nearly 209,000 eligible providers will be receiving Medicare payment cuts for not meeting MU, down from 257,000 previously. The eligible provider penalties range from less than $1,000 to $10,000, while the penalties for eligible hospitals are much higher. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an …

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6 Pitfalls to Avoid In Your Hospital Web Design

web design for hospitals

Understanding the fundamental concepts of what makes a winning website can be the difference between success and failure for your organization’s online presence. Your website acts as the gateway for new and existing customers to engage with your business; so don’t let common mistakes get in the way of your hospital’s success. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest …

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Debunking SEO Myths for Medical Websites

medical seo

Search engine optimization, or SEO, can be a complicated term. There are hundreds of theories and myths about how best to rank in search engines, and while some may have been true in the past, they are most likely out of date now. As Google updates its machine (often multiple times per year) the methods of ranking change. Read on to discover exactly what you should focus on for your medical SEO in 2016, and what SEO myths …

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How to Effectively Use Content Marketing for Your Hospital

hospital content marketing

Developing content to attract new patients is one of the most valuable forms of marketing for hospitals. Content marketing delivers valuable information to potential patients in a way that informs and engages without doing a “hard sell”. It speaks to customers in a more natural way than traditional advertising, and it works particularly well for hospitals and healthcare providers. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing …

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Reputation Management Tips to Maximize Online Physician Reviews

marketing for doctors - checking online reviews

  According to a survey by the EHR technology recommendations business Software Advice, of over 4,500 patients in the U.S., 42% of patients reported use of online physician review, with the majority (62%) using online reviews in their initial search to find a new doctor. Almost half the respondents would travel out-of-network for a doctor that had more positive reviews. Yelp and RateMDs.com are just two of the go-to sites most often used for customer feedback.  A study …

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