Author Archives: Julie Ho

How to Build Trust In Your Healthcare Website In 2016

trusted physician

Web surfers are increasingly suspicious and mistrustful these days, and rightfully so. Hackers are continually innovating cutting-edge ways to infiltrate and corrupt unsecure websites to gain remote access to computers, steal information, and commit credit card fraud and identity theft. Julie Ho

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Why Local Web Agencies Fail in Healthcare

web design & marketing

Everyone can agree that the healthcare industry is a complicated ecosystem. A wide variety of physician payment models and a diverse range of medical specialties, each with unique needs, makes for tricky terrain to navigate. It’s only logical that agencies servicing the healthcare industry for medical website design and marketing services would require experience and a deep understanding of the healthcare industry in order to effectively plan and execute a marketing campaign. Julie Ho

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5 Tips for a Great Contact Page on Your Medical Website

contact page web design

So your medical website has an attractive design, engaging content, and well-organized subpages that are easy to navigate. Your visitors have had a good experience perusing your site thus far (if they hadn’t, they would have left by now), and they eventually make it to the contact page. This is the moment of truth; do they convert into a lead, or do they decline at the last moment? Julie Ho

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4 Ways Health IT Is Improving Patient Care

Health IT doctor

Advances in Health IT continue to revolutionize the way the healthcare industry operates. One area in particular which has benefitted from tech solutions is patient care. From improving wait times to increasing patient engagement and participation, health IT is improving medical processes across the board, and in the meantime, improving our health. Here are 4 tech solutions that are modernizing medicine: Julie Ho

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Designing a Medical Practice Website For Usability

patient looking at medical practice website

A great website design can make the difference between a good business and a great business. But why is user-friendly design so important? Let’s think for a moment about what’s going through your mind when you’re looking for something on the Internet.  You run a Google search and click on a link, which takes you to a website  – when you arrive at that site, is it easy to find what you are looking for? If not, do …

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Medical Website Design – What You Should Consider Before Getting Started

custom web design plan

In today’s high-speed, tech-driven world, your website is a window into your business – it’s often the first interaction a visitor will have with your brand, and provides an insight into your company and what you do. Of course, bricks and mortar places still exist, but we often make our decision to visit a specific one prior to going. Julie Ho

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Getting Your Health Care Site Mobile-Friendly

mobile friendly, responsive design

Mobile usage continues to grow daily, and so is the scope of what people are exactly using their smartphones to do.  People have become more comfortable buying, managing their banking, as well as getting information about their health care via their mobile devices than they were years ago. In fact, over half of all smartphone owners (62%) have used their smartphone to get information about a health condition in the past year.  Having your healthcare practice mobile-friendly is …

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5 Ways to Improve your Medical Practice’s Website

A  website is the visual representation of your practice, and it’s one of the first things a potential patient will view.  It is important that your medical practice’s site clearly depicts your brand and what sets you apart from competing practices.  Making sure your website provides good user experience puts you one step closer to securing more business. Here are 5 ways to improve your medical practice’s website: Julie Ho

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Healthcare Industry Content Strategies: How to Get It Right

The healthcare industry is often criticized for lagging behind other industries in adopting new technologies that can make it more efficient and improve the consumer experience overall. The same is also true when it comes to content marketing, which involves creating and sharing valuable written and imaged-based content to acquire customers. Research conducted by the Content Marketing Institute suggests that the healthcare industry is a full two years behind with medical marketing services like content marketing and social media. In …

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Infographic: How Much is Your Medical Website Hurting Your Practice?

Having an outdated website can work against you, harming your chances of capturing potential customer leads. If a user lands on a website that is slow to load or is difficult to navigate, for example, they will mostly likely click off the page. Giving your website a fresh look, incorporating trust elements, and improving usability can strengthen your brand and increase the number of converting customers. You can also get ahead of the competition by investing in mobile responsive …

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