Author Archives: Marie Westerhof

About Marie Westerhof

Marie is Director of Marketing at Medical Web Experts and has over 10 years of experience in the development and execution of digital marketing campaigns for healthcare organizations, including SEO, paid search, email marketing, social media marketing, and reporting/data analysis. She also heads complex medical writing projects for healthcare networks, hospitals, large physician groups, and independent physician practices like Mt. Sinai Medical Center, MedStar Washington Hospital Center, and many others. Marie holds a BA from the University of Wisconsin-Madison.

Press Release: Bridge Patient Portal Releases Fully-Integrated Patient Self-Scheduling Solution

Bridge Patient Portal custom patient self-scheduling & ASMS

Medical Web Experts’ sister company Bridge Patient Portal recently released a fully-integrated custom patient self-scheduling software solution that allows patients to schedule their own appointments. Not only does this give patients the flexibility and convenience that they expect from businesses today, it also helps practices improve office efficiency and save on the costs of separate and expensive self-scheduling solutions. Bridge is the first patient portal to offer advanced self-scheduling features. Bridge is an all-in-one patient engagement solution, with …

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Medical Hosting Company Launches New Cloud-Based HIPAA-Compliant Hosting Solution

DALLAS, TX, November 19, 2018 — Medical Web Experts LLC is announcing the release of MWE Cloud, a new HIPAA-compliant cloud hosting service that offers higher availability, better security, and more efficient development capabilities than traditional medical cloud hosting services. Based on the Amazon Web Services (AWS) HIPAA-compliant cloud, the MWE Cloud is available for the hosting of any website or application which may be used to collect, store or transmit Protected Health Information (PHI), and is therefore …

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Medical Web Experts Client Center for Human Reproduction Wins eHealthcare Leadership Award for Best Healthcare Content

MWE client, CHR, wins eHealthcare award for best content

A long-time client of medical website design and healthcare marketing agency Medical Web Experts, the Center for Human Reproduction, is being officially recognized for the quality healthcare content on its website.   DALLAS, TX — Healthcare website design and internet marketing company Medical Web Experts is announcing that the Center for Human Reproduction (CHR), a New York-based fertility center and one of their clients, has been presented with an eHealthcare Leadership Award for Best Healthcare Content by a …

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Top 7 Current Healthcare Internet Marketing Techniques and Trends

Tools for medical digital marketing and healthcare web design

Healthcare internet marketing is an industry that is constantly growing and changing.  Staying on top of what’s effective will help your hospital or healthcare organization successfully market itself with the highest earning potential. 1. Build a Brand. Creating a unique identity for your healthcare organization can set you apart from the competition, helping to grow your patient base and encouraging existing patients to seek care in-network.  Building a brand helps solidify your position in the market and communicates clearly …

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What Is EMR? Information to Improve Patient Experience and Outcomes

With demand for online access to medical records on the rise among web- and health-savvy patients, leveraging technology like patient portals and electronic medical records can help healthcare organizations with patient acquisition and engagement, as well as meeting MACRA thresholds for better coordinated, higher quality care. In order for patients to take advantage of the online tools you offer, a well-developed messaging strategy is essential. Your patient-targeted messaging should answer questions like: “What is an EMR?” “How are …

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3 Ways to Reach Healthcare Consumers Through Web Content

Turning consumers into customers starts with understanding who your consumers are, and what they’ll respond to the most.  Creating effective content is easy once you’ve a) defined a goal and b) chosen a channel whose user base is likely to match up with your potential customer base. There are a few content distribution channels that you’ll consistently find most effective at reaching internet users in 2016 and guiding them toward your brand. 1. Create unique, interesting videos. Over 78% of …

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10 Marketing and Medical Website Design Tools We Love for Healthcare Businesses

healthcare marketing tools

Creating a digital marketing campaign that’s effective for medical and health businesses is not without its quirks. You’re sure to find yourself with different needs than if you were marketing a product or a local business – which is why it’s always best to go with a marketing company that specializes in medical marketing services. Marie Westerhof Marie is Director of Marketing at Medical Web Experts and has over 10 years of experience in the development and execution …

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Healthcare Marketing Trends for 2015: What You Need to Know for Your Practice

healthcare marketing

In the digital age, the strategies that hospitals and medical practices use to achieve their healthcare marketing goals may not be the same from one year to the next. With consumer trends rapidly changing, it is important for marketers to keep up if they want to stay competitive. Marie Westerhof Marie is Director of Marketing at Medical Web Experts and has over 10 years of experience in the development and execution of digital marketing campaigns for healthcare organizations, …

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How to Send a Marketing Email That Your Patients Will Read

marketing email for patients

Email marketing is a practical and inexpensive way for hospitals and medical practices to reach their target audience by providing a direct line of communication to both existing patients and potential customers. For an email to be truly effective, however, it is important to make sure that people will actually read what you send. Marie Westerhof Marie is Director of Marketing at Medical Web Experts and has over 10 years of experience in the development and execution of …

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How to Make ICD-10 Training Fun

ICD-10 training

The transition to ICD-10 is looming over the healthcare industry. The pressure to train before the October 1, 2015 roll-out is forcing many medical practices to pay for expensive courses and computer programs to prepare staff. The stress associated with ICD-10’s new coding standards is understandable. Learning to code is like learning a foreign language, and it can be overwhelming for staff to think that they have to start from zero again. Marie Westerhof Marie is Director of …

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