Author Archives: Marina Komarovsky, MS, MPH

About Marina Komarovsky, MS, MPH

Marina is a writer who specializes in healthcare policy, patient engagement, and telemedicine. She has a special interest in creative tech approaches that help provider teams collaborate better, improve patient experience, and reduce health disparities.

ADA Compliant Website Design Is a Concern for Healthcare Businesses

The Americans with Disabilities Act (ADA) was passed by Congress in 1990 to prevent discrimination against people with disabilities as employees and recipients of services. Now, the public and legal focus on the ADA has been revived in the digital age. In the past year, there has been a surge in complaints and lawsuits against healthcare providers and businesses across a range of industries because their websites are not accessible to people with disabilities. Healthcare providers are well …

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Best-Value Opportunity for Healthcare App Development? Focus on Senior Patients

Healthcare App Development

When it comes to cost saving through healthcare application development, the audience where a healthcare organization will see the greatest value is among senior citizens. This is the argument made by Bridge Patient Portal’s Rebecca Brunelle, CPNP, in a recent article about healthcare IT and technology training for this growing population. Marina Komarovsky, MS, MPH Marina is a writer who specializes in healthcare policy, patient engagement, and telemedicine. She has a special interest in creative tech approaches that …

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Chronic Care Management Software to Improve Patient Outcomes and Increase Revenue

In a Bridge Patient Portal article last week, nurse practitioner and healthcare tech writer Rebecca Brunelle discussed the importance of choosing the right Chronic Care Management software. Asking the right questions is the key to helping your healthcare organization to take advantage of the benefits provided by Chronic Care Management (CCM), namely improved health outcomes and annual revenue increases in the ballpark of $500 to $1,600 per patient. Marina Komarovsky, MS, MPH Marina is a writer who specializes …

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Updates on Xcertia, the New Collaborative for mHealth App Development

Toward the end of last year, four key mhealth stakeholders joined forces to launch Xcertia, a collaborative whose mission is to drive the mobile health field forward with established quality, safety, and security best practices at the forefront. The group, which formed in December 2016, is composed of four organizations: the American Medical Association (AMA), the American Heart Association (AHA), the Healthcare Information and Management Systems Society (HIMSS), and mHeatlh app curation company DHX Group. What has happened …

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Video: MACRA 101

MACRA

Curious about the MACRA law and how it affects you? MACRA established the Quality Payment Program, designed to change how physicians are paid for care provided to Medicare beneficiaries. The goal is to shift the focus to quality care through revised performance reporting and a new payment adjustment structure. Marina Komarovsky, MS, MPH Marina is a writer who specializes in healthcare policy, patient engagement, and telemedicine. She has a special interest in creative tech approaches that help provider …

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Meeting the Regulatory Challenges of Mobile Health App Development, According to Samsung

Among all the mobile apps out there, mHealth stands out. We often talk about patient-friendly UI/UX, on-the-go features that integrate with patient portals and EMRs, and capabilities for sending messages to medical staff and refilling prescriptions. But another aspect that makes mHealth app development such an interesting challenge is the level of regulation in the healthcare sector. When you’re working with HIPAA regulations around electronic protected health information (ePHI), developing an app that collects and transmits this data …

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2017: The Year of Video for Healthcare Web Design and Marketing

As healthcare organizations map out development and marketing projects for the year, there’s an important trend to consider: video marketing. Software company HighQ presents a noteworthy infographic on why video will be one of the top marketing trends in the year 2017. With 55% of people watching online videos on a daily basis and 78% engaging with videos weekly, the popularity of this channel is unmistakeable. But how exactly does this play into healthcare marketing in particular? Video …

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Three Ways to Increase Patient Portal Engagement

People engaged in their healthcare - patient portal

This week, CEO John Deutsch was quoted in an EMR Daily News article about how to get patients to log in to patient portals and keep using them to manage their health. While patient portals have become central to discussions of Meaningful Use and key tools for patient engagement, they remain vastly underutilized. EMR Daily News put forth three essential strategies for making sure that you portal successfully reaches patients. Marina Komarovsky, MS, MPH Marina is a writer …

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Digital Trends for Healthcare Organizations to Watch in 2016

online marketing

With tech and mobile quickly colonizing the healthcare space, patient outreach, communication, and care are being revolutionized. In 2016, several medical practice internet marketing strategies are poised to move to the forefront as essential ways to offer your patients what they want. Marina Komarovsky, MS, MPH Marina is a writer who specializes in healthcare policy, patient engagement, and telemedicine. She has a special interest in creative tech approaches that help provider teams collaborate better, improve patient experience, and …

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