Author Archives: Ryan Nelson

Don’t Breach HIPAA While Messaging & Texting Patients

Secure messaging, video conferencing and social media are all useful communication tools for physicians in light of the accelerating digitization of the healthcare industry. Social media outlets, in particular, are a seductive alternative to traditional communication channels, such as email and telephone, as they allow users to be connected at a moment’s notice. Ryan Nelson

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Five Digital Services Your Practice Can’t Afford to Pass On

digital services for patients

Patients want to be equipped with the tools to be active in their own health, and research shows that they are becoming increasingly comfortable using digital services to do so. Unfortunately, most healthcare organizations are lagging on the uptake. A recent study conducted by Technology Advice Research found that over 60 percent of patients say digital services play an important role when choosing a physician, yet less than one third of patients say that their physician offers those …

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Four Healthcare Apps You Should Be Building

Sixty-six percent of Americans say they would use a mobile application to manage health-related issues; yet, only 33 percent of physicians actively recommend mobile healthcare apps to their patients. This is oftentimes attributed to physicians’ lack of confidence in third-party applications, as it is impossible to guarantee that recommended apps will function the way physicians want them to. The solution? Build your own health app. Ryan Nelson

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Don’t Have a Mobile-Friendly Website? Get Ready for a Drop in Google Rank

mobile website

If your healthcare organization doesn’t have a mobile-friendly website yet, it may be time to rethink your web presence, especially considering Google’s recent announcement. The search engine giant is adjusting its algorithm for ranking mobile search results – and starting on April 21st, mobile-friendly websites will rank better in mobile search. Websites that aren’t designed for mobile will lose search rank and become harder to find. Ryan Nelson

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5 Usability Mistakes You Made with Your Website

Creating a website that’s truly user-friendly is no easy feat. It’s a meticulous process, but the results are well worth it if you want users to have the best possible experience. Here are a few common mistakes we’ve seen on new clients’ sites, and our tips on how to avoid these usability faux pas. Ryan Nelson

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CMS Hears Calls for Change, Announces a Shorter Meaningful Use Reporting Period for 2015

Meaninful Use

On January 29, the Centers for Medicare & Medicaid Services (CMS) announced that it intends to update the Medicare and Medicaid Electronic Health Record (EHR) Incentive Programs.  CMS also intends to shorten the meaningful-use reporting period, align it with the calendar year, and generally adjust meaningful use software and programs for long-term goals. Since the incentive programs were launched in 2011, more than 400,000 providers have adopted electronic health records. While these developments resulted in more efficient practices …

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Why Digital Marketing and the Healthcare Industry Are Perfect for Each Other in 2015

Rising health care costs and easy access to information online mean less revenue for medical providers. Today’s patients aren’t as willing to spend big on treatments or consultations as they were before the recession: last year, nonprofit hospitals posted the smallest revenue growth in the 23 years that Moody’s Investors Service has been reporting the statistics. In an economic climate that leaves providers looking to cut back on expenses, doctors are finding that digital marketing, specifically search, mobile …

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Why Patient Engagement is Taking So Long

Healthcare IT today is bigger than ever. Modern software is intended to increase efficiency, organization and communication with patients – but only recently have patients become the focus of health information technology. Why is patient engagement taking center stage in eHealth so late in the game? When the first iPhone was released in 2007, activity on social media pages like Facebook and Twitter exploded, as people began using the internet to organize their lives, interact with their networks …

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Mobile Health Technology Begets an Interesting New Responsibility for Physicians

Mobile health devices have created easy access to a wealth of information about our own bodies – people can monitor what they eat, track how much they have exercised, measure their blood pressure or find easy answers to questions about illness, diet or fitness. But easy access to information can also mean too much access in the sense that, sometimes, mobile health technologies can lead to self-diagnosis and, consequently, misdiagnosis. At times, the information these devices give us …

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New, User-Friendly e-PRO Models Increase Efficiency and Organization of Clinical Trials

Although much of the medical field has made the transition from paper to electronic health records, the available models for electronic patient reported outcomes (PROs) have not been as effective or efficient as paper in capturing patient data. Most of the original electronic PROs were designed for more complicated trials, which meant that those with less volume and complexity were conducted on paper because it was less expensive and time consuming. All of that may change now, as …

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