Author Archives: Winona Cruzan

About Winona Cruzan

Winona is a writer and marketing specialist for Medical Web Experts. She is an expert in healthcare IT. She has a special interest in social media marketing and bridging the gap between patients and healthcare technologies.

Why Medical App Development May Be Your Hospital’s Best Decision of 2017

mHealth app open on smartphone

Mobile applications have never been more popular than now. As every industry becomes more fast-paced and tech-dependent, each is advancing to provide services at the highest level of efficiency — and healthcare is a perfect example. Currently, there are over 165,000 apps related to mhealth in the Apple App Store. If you’re not thinking about healthcare application development, you should be. Finding the right company to manage your medical app development can open doors, increase the efficiency of …

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What Goes Wrong in Healthcare Web Design — And How to Fix It

Healthcare Web Design

In today’s healthcare world, a website isn’t just a check on a marketing to-do list. It’s an essential tool for maintaining a solid patient base while providing those patients with in-demand online services. Hospitals, outpatient groups, pharmacies, health IT vendors, and laboratories are all facing new challenges and opportunities in the digital media space. Hospital website design is a specialized field that focuses on creating highly usable, patient-centered, HIPAA-compliant sites. Both prospective and current patients are always evaluating …

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Second View Medical’s International Telemedicine Expansion

When Second View Medical a one-stop-shop for patients seeking second opinions across a wide variety of specialties — came to Medical Web Experts (MWE), they had big goals. The practice wanted to develop a user-friendly, secure, full-service telemedicine platform that would allow doctors to provide second opinion consultations to international patients. Here’s how we worked together to come up with just the solution they needed. Full-Service Medical Website Development Solution for Telemedicine As a first step, Medical Web Experts’ …

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If Over 90% Of People Are Interested In Using A Patient Portal, Why Do Only 25% Of Patients Report Using it?

Nurse Interacting with Patients through Patient Portal

For most adults, the use of the Internet and other electronic communications is second nature – yet when it comes to the adoption of patient portals, the majority of practices report overall averages of just 30%. Why so low? A recent survey carried out by Accenture clearly showed a high amount of interest, around 90%, in digital tools, such as portals, but patients just aren’t using them. Winona Cruzan Winona is a writer and marketing specialist for Medical …

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Engaging Women in Healthcare Marketing

Business Woman in HealthCare Marketing

It’s no secret that women are the primary decision-makers for consumer goods in the majority of households. And as much as 80-90% of all healthcare decisions are made or influenced by women. Yet it appears that the healthcare industry isn’t talking to women, failing to take into account their unique perspectives and experience as they develop and launch their marketing campaigns. Winona Cruzan Winona is a writer and marketing specialist for Medical Web Experts. She is an expert …

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Healthcare Marketing Trends You Can’t Afford To Miss in 2016

The ongoing transformation of the healthcare industry is constantly presenting new opportunities and challenges. The shift towards a digitally empowered generation of healthcare consumer is already underway; according to Pew Research, as much as 72% of patients routinely turn to the Internet for information about doctors, hospitals and medical treatments. Winona Cruzan Winona is a writer and marketing specialist for Medical Web Experts. She is an expert in healthcare IT. She has a special interest in social media …

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Mobile Health Technology: Improving Wellness and Profitability

Mobile health technology is proving to be a win-win solution for patient wellness and profitability for health care organizations. The development and adoption of mobile medical apps has helped to bridge the gap between patient and provider, and there are no signs of the market slowing down. In fact, it is estimated that by the end of 2017, demand for medical apps could outpace supply by as much as one-to-five.  Winona Cruzan Winona is a writer and marketing …

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How Social Media Aids Patient-Centered Care

The relationship between the healthcare industry and social media has historically been a complicated one – while it gave patients and practitioners a new way to connect, it also gave rise to industry-specific issues, such as privacy breaches and patient confidentiality. Winona Cruzan Winona is a writer and marketing specialist for Medical Web Experts. She is an expert in healthcare IT. She has a special interest in social media marketing and bridging the gap between patients and healthcare …

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How Healthy Is The Current State of Hospital Content Marketing?

online content marketing

Healthcare organizations may have been relatively slow to jump into digital marketing, but recent research points to hospitals now placing a greater emphasis on content marketing. Winona Cruzan Winona is a writer and marketing specialist for Medical Web Experts. She is an expert in healthcare IT. She has a special interest in social media marketing and bridging the gap between patients and healthcare technologies.

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Why Private Practices are Abandoning Insurance – and It’s Not Slowing Down

health insurance

Many private practices are starting to feel the pinch brought on by the Affordable Care Act. Rising costs and red tape, coupled with declining payments and revenue, are causing many practitioners to switch to employment in hospitals with the potential of greater earnings.  But those who prefer to stay in private practice are increasingly opting out of insurance altogether. Winona Cruzan Winona is a writer and marketing specialist for Medical Web Experts. She is an expert in healthcare …

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