Content Marketing Must Change with SEO Changes

The goal of search engine optimization (SEO) for a medical or health care business is to increase that business’s search engine rankings and reach. However, achieving this goal isn’t as easy as it used to be. The era of SEO for SEO purposes only is done. Search engines have evolved with SEO, and are now able to distinguish the real content versus the SEO spam. The internet is changing constantly; what works one day may not work another. Any SEO expert …

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Maximize the Reach of your Press Release

The intention of a health care or medical press release is to distribute news or an announcement to the public for them to view and share. Only 14 percent of press releases posted on the internet use search engine optimization techniques, according to a PRESSfeed Online Newsroom and Digital Media Relations survey. This means that the majority of press releases are not achieving their maximum potential reach. Without optimizing for search, marketers may be falling short. The following …

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Content Marketing’s Branding Power

Online content marketing is the next digital media revolution. The first was the Google search revolution, allowing the public to use the internet for all their needs, wants, and desires. Then came the introduction and rapid expansion of social media networks, allowing those users to connect and share online content with their friends, fans, and followers. Content marketing is a combination of the two, and health care and medical providers can strategically use it for both their and their …

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Why Medical Providers Should Use Online Content Marketing

Online content marketing is an innovative, crucial factor of marketing that is gaining popularity and success for many health care and medical providers, yet many companies aren’t incorporating into their current marketing schemes. Online content marketing is the creation of content that brings potential consumers to a business’s website and helps generate sales once a consumer gets there. According to a survey conducted by eConsultancy, over 90 percent of people believe that online content marketing is something will …

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Five SEO Tips to Learn from Wikipedia

It’s no coincidence that when a medical-related search term or phrase  is typed in to a Google search bar that Wikipedia.org is the top slated search result. Looking at Wikipedia as a model for search engine optimization (SEO) can offer health care providers several fundamental SEO basics to optimize their website’s search results. Usability: People use Wikipedia often, whether for general knowledge or as a reference source. Its content is well written and comprehensive, and people trust it. The more Wikipedia …

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Tablet compatible websites are becoming a necessity

Global sales of tablets reached over 64 million units in 2011 and are projected to increase to 232 million units in 2016, according to the most recent Tablet Technology and Markets report from Futuresource Consulting. Not only are sales projected to rise 200 percent, but the Adobe Digital Index report projects that tablets will create more web traffic than smartphones by early 2013. Although the Apple iPad dominates the market, its competitors have entered the market and seem …

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Turn online traffic into patients using these Search Engine Optimization tips

If your business is in the medical field, then Search Engine Optimization (SEO) can be a valuable resource to enhance your website traffic and increase your patient base. But if the online medical marketing content published doesn’t captivate your audience, you could be losing potential patients. A positive online presence is crucial in successively running a healthcare business; we are, after all, in the era of the Google search, and these days, you don’t need a MD to publish …

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Follow the Penguin, SEO Techniques for Modern Online Marketing

Google releases updated algorithms about 500 times a year and the most recent major overhauls have included black and white animals: the panda and more recently, the penguin. Since its release in April 2012, the Penguin has been changing the way search engine results are produced has been giving some business owners a scare, particularly in medical fields. “You don’t want the next Penguin update,” said Matt Cutts, a search engine optimization (SEO) and spam specialist for Google. …

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Three Tips To Lure Customers With Localized Internet Marketing

An increasing number of consumers go online when they are looking for local businesses in their area or want to learn more about the products available near their homes, according to marketing research. Therefore, having a strong internet presence is essential for a successful business strategy – and it doesn’t end with having a professional medical website. Regardless of what you sell, your company’s size or location, the potential for online marketing is growing every year and business …

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Five Ways Healthcare Companies Benefit from Social Media Marketing

In the age of Google, a strong online presence is the key to running a successful healthcare business. That said, it’s becoming essential for hospitals and health providers to reconsider their marketing strategies and start mixing social media into the equation. A study by iCrossing and Opinion Research Corporation, “How America Searches: Health & Wellness,” discovered 34 percent of consumers use social media to search for health information and 36 percent what to see what other consumers say …

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