Why Your Website Isn’t Ranking in Google — and How to Fix It

Even if you’re creating great content, you may be missing a key ranking factor. For patients and providers alike, there’s no doubt about it: health care has changed significantly over the last decade. For providers, the shift towards value-based reimbursement models has presented a real opportunity to improve quality of care. For patients, the surge in high-deductible health plans has engendered a much more information-driven patient who approaches choosing a provider from a more active position. In fact, …

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SEO

3 Ways to Reach Healthcare Consumers Through Web Content

Turning consumers into customers starts with understanding who your consumers are, and what they’ll respond to the most.  Creating effective content is easy once you’ve a) defined a goal and b) chosen a channel whose user base is likely to match up with your potential customer base. There are a few content distribution channels that you’ll consistently find most effective at reaching internet users in 2016 and guiding them toward your brand. 1. Create unique, interesting videos. Over 78% of …

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Healthcare Marketing Trends You Can’t Afford To Miss in 2016

The ongoing transformation of the healthcare industry is constantly presenting new opportunities and challenges. The shift towards a digitally empowered generation of healthcare consumer is already underway; according to Pew Research, as much as 72% of patients routinely turn to the Internet for information about doctors, hospitals and medical treatments. Winona Cruzan Winona is a writer and marketing specialist for Medical Web Experts. She is an expert in healthcare IT. She has a special interest in social media …

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Debunking SEO Myths for Medical Websites

medical seo

Search engine optimization, or SEO, can be a complicated term. There are hundreds of theories and myths about how best to rank in search engines, and while some may have been true in the past, they are most likely out of date now. As Google updates its machine (often multiple times per year) the methods of ranking change. Read on to discover exactly what you should focus on for your medical SEO in 2016, and what SEO myths …

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Top 5 Tips for SEO-Friendly Medical Web Design

seo for websites

Making your medical website search engine-friendly not only benefits your business, but your visitors, too. And while every healthcare organization is different, there are some key tips that should be taken into account to ensure an SEO-friendly medical web design.   Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social media and healthcare technologies.

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8 Tips for Creating Winning Healthcare Content

healthcare content writing

The term “content is king” is one of the most quoted phrases in the world of online marketing.  When it comes to marketing for doctors, what you say about your business through social media, blogs, and your website can contribute significantly to the success of your medical practice. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement …

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Micro-Moments: Changing The Face Of Healthcare Marketing

smartphone micro-moments

Not quite sure what a micro-moment is? You’re not alone. Yet recent research, backed by the search giant Google, suggests it’s a game-changer for marketing. The internet revolutionized our access to information. Now, mobile has fundamentally changed the way that we obtain information, and in doing so, transformed consumer behavior forever. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing …

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Small Practice Medical Website Mistakes and How to Avoid Them

medical website

It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the best representation of your brand. When getting started, often with time and budgetary constraints at play, it can be easy for small practices to fall into the trap of some common medical web design mistakes. These can be costly and time consuming, putting even further pressure on the …

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Driving Your Healthcare Marketing Further in 2016

online marketing

In a rapidly changing environment, it’s imperative that healthcare marketers remain focused on innovation, industry issues, trends and new technologies. Here, we look at a few key focus areas that healthcare organizations should have their eye on and incorporate into their medical marketing services for 2016. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social …

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Link Building – Is This Healthcare Marketing’s New KPI?

medical seo

Link building can best be described as roads to a web page. It is the process of getting external pages to link to a page on your website and, as a major tactic used in SEO, it’s particularly important in achieving high organic search results. Now, link building is gaining prominence outside the SEO world and moving into the mainstream marketing world as a vital KPI to watch. So why all the fuss? Here, we look at why …

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