10 Marketing and Medical Website Design Tools We Love for Healthcare Businesses

healthcare marketing tools

Creating a digital marketing campaign that’s effective for medical and health businesses is not without its quirks. You’re sure to find yourself with different needs than if you were marketing a product or a local business – which is why it’s always best to go with a marketing company that specializes in medical marketing services. Marie Westerhof Marie is the Director of Marketing at Medical Web Experts, and has been helping healthcare businesses grow through targeted SEO, PPC, …

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How to Build a Medical SEO Landing Page That Benefits Your Business

seo

There are a plethora of digital tools available today to help market your practice. Yet, as the tools to further empower your marketing grows, so does the competition. Perhaps one of the most well known and talked about tools is Search Engine Optimization (SEO). In simple terms, this means increasing the number of visitors to your site by ranking well (i.e., high visibility) in a search engine’s organic, or unpaid results. Consequently, improving your medical SEO can potentially …

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Why Local Web Agencies Fail in Healthcare

web design & marketing

Everyone can agree that the healthcare industry is a complicated ecosystem. A wide variety of physician payment models and a diverse range of medical specialties, each with unique needs, makes for tricky terrain to navigate. It’s only logical that agencies servicing the healthcare industry for medical website design and marketing services would require experience and a deep understanding of the healthcare industry in order to effectively plan and execute a marketing campaign. Julie Ho

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Content Marketing: How to Make Your Medical Practice Stand out From the Rest

medical content marketing checklist

Everyday, consumers are bombarded with more advertising messages than ever before – from billboards and magazine advertisements to Facebook and pop-up ads online. This has resulted in consumers becoming resistant to mass advertising, in many cases simply blocking it out.   In response, marketers are turning to more effective ways to attract and retain customers, such as content marketing. This type of approach is particularly valuable for medical practice internet marketing. It’s a strategic approach, and has already proven …

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Medical SEO Essentials in 2015: What It Means for Your Practice & 4 Ways to Boost Site Traffic

medical seo

With the rapid evolution of SEO in the last few years, medical SEO is feeling the impact. From 2011 to 2014, Google implemented a series of updates to its search engine algorithms. Consequently, sites that are easy-to-navigate, have an attractive design, offer an enhanced user experience and host engaging content are moving up Google’s rankings. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with …

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SEO

5 Ways to Improve your Medical Practice’s Website

A  website is the visual representation of your practice, and it’s one of the first things a potential patient will view.  It is important that your medical practice’s site clearly depicts your brand and what sets you apart from competing practices.  Making sure your website provides good user experience puts you one step closer to securing more business. Here are 5 ways to improve your medical practice’s website: Julie Ho

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It’s Easier Than Ever to Get New Patients (If You Know Where to Look)

google near me

In 2011, Google created the “near me” search clause, which Google uses for searches that it feels warrant geographically specific results. And since then, “near me” searches have increased almost 34 times, and even doubled in the past year. People looking for treatment will use this feature to find the nearest appropriate medical practice. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a …

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Three Reasons Every Medical Practice Needs a Blog

Chances are that your patients are searching for health information online – and who better to get it from than you, the experts? Whether you’re answering general questions on-the-spot via social media or providing credible, well-written information on your practice’s blog, your patients are going to value your feedback. Sylvia Gindick

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Three Ways Video Can Help Your Medical Practice: Part 1 – Branding

In the world of online marketing, videos are far more versatile and beneficial than most doctors would think.  Adding a video to your website (and doctor SEO campaign) is more than just a frill – it’s a way to increase traffic to your website and attract new patients to your practice. There are a number of different functions of video in your marketing campaign.  In this four-part series, we’ll focus on the three main approaches as they relate …

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Local SEO: The Tips and Tricks to Getting Local

Should you have zip codes at the footer of your page? Will this boost results? Yes, but not too many! In order for your page to get higher ranks in Google, you will want to have added the address of your company not only to the footer of the page, but also to a separate contact page created especially for your site.  Here is a list of the top 10 MUST have’s on your site so that you …

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