Top 7 Current Healthcare Marketing Techniques and Trends

Medical marketing for healthcare organizations

Healthcare marketing is an industry that is constantly growing and changing.  Staying on top of what’s effective will help your hospital or healthcare organization successfully market itself with the highest earning potential. 1. Build a Brand. Creating a unique identity for your healthcare organization can set you apart from the competition, helping to grow your patient base and encouraging existing patients to seek care in-network.  Building a brand helps solidify your position in the market and communicates clearly to your …

Read More


How to Stay HIPAA Compliant When Using Social Media for Healthcare

doctor hipaa compliant on social media

Despite regulations surrounding the use of social media within the healthcare industry, there are enormous gains to be made from utilizing social media, from increasing patient engagement to acquiring new patients. Here, we look at why the role of social media is growing in healthcare, and how to make the most of this channel within healthcare internet marketing while still ensuring HIPAA compliance. Healthcare Social Media Perks Research data repeatedly indicate that patient outcomes improve when patients are involved …

Read More


Healthcare Marketing Trends You Can’t Afford To Miss in 2016

The ongoing transformation of the healthcare industry is constantly presenting new opportunities and challenges. The shift towards a digitally empowered generation of healthcare consumer is already underway; according to Pew Research, as much as 72% of patients routinely turn to the Internet for information about doctors, hospitals and medical treatments. Winona Cruzan Winona is a writer and marketing specialist for Medical Web Experts. She is an expert in healthcare IT. She has a special interest in social media …

Read More


How Social Media Aids Patient-Centered Care

The relationship between the healthcare industry and social media has historically been a complicated one – while it gave patients and practitioners a new way to connect, it also gave rise to industry-specific issues, such as privacy breaches and patient confidentiality. Winona Cruzan Winona is a writer and marketing specialist for Medical Web Experts. She is an expert in healthcare IT. She has a special interest in social media marketing and bridging the gap between patients and healthcare …

Read More


Debunking SEO Myths for Medical Websites

medical seo

Search engine optimization, or SEO, can be a complicated term. There are hundreds of theories and myths about how best to rank in search engines, and while some may have been true in the past, they are most likely out of date now. As Google updates its machine (often multiple times per year) the methods of ranking change. Read on to discover exactly what you should focus on for your medical SEO in 2016, and what SEO myths …

Read More


How to Effectively Use Content Marketing for Your Hospital

hospital content marketing

Developing content to attract new patients is one of the most valuable forms of marketing for hospitals. Content marketing delivers valuable information to potential patients in a way that informs and engages without doing a “hard sell”. It speaks to customers in a more natural way than traditional advertising, and it works particularly well for hospitals and healthcare providers. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing …

Read More


Reputation Management Tips to Maximize Online Physician Reviews

marketing for doctors - checking online reviews

  According to a survey by the EHR technology recommendations business Software Advice, of over 4,500 patients in the U.S., 42% of patients reported use of online physician review, with the majority (62%) using online reviews in their initial search to find a new doctor. Almost half the respondents would travel out-of-network for a doctor that had more positive reviews. Yelp and RateMDs.com are just two of the go-to sites most often used for customer feedback.  A study …

Read More


8 Tips for Creating Winning Healthcare Content

healthcare content writing

The term “content is king” is one of the most quoted phrases in the world of online marketing.  When it comes to marketing for doctors, what you say about your business through social media, blogs, and your website can contribute significantly to the success of your medical practice. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement …

Read More


Tips for Appealing to Millennials: The New Healthcare Boom Market

marketing to millennials

For many years, the most important consumer group for marketers to target has been the Baby Boomers (born between 1946 and 1964), yet there is a new group that healthcare marketers should have their eyes firmly fixed on: the Millennials. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social media and healthcare technologies.

Read More


Small Practice Medical Website Mistakes and How to Avoid Them

medical website

It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the best representation of your brand. When getting started, often with time and budgetary constraints at play, it can be easy for small practices to fall into the trap of some common medical web design mistakes. These can be costly and time consuming, putting even further pressure on the …

Read More


  • Connect With Us

  • Contact Us


  • Newsletter

    Get promotions and current business tips. Sign up for our newsletter today.