Driving Your Healthcare Marketing Further in 2016

online marketing

In a rapidly changing environment, it’s imperative that healthcare marketers remain focused on innovation, industry issues, trends and new technologies. Here, we look at a few key focus areas that healthcare organizations should have their eye on and incorporate into their medical marketing services for 2016. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social …

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Connecting Social Media and EHRs as a Research Tool

medical social media

A group of patients were recently asked if they would be willing to link their social media accounts to their EHR for medical research and to aid healthcare development. According to the study published by BMJ Quality and Safety, the overwhelming majority responded favorably, with 71% of patients agreeing to connect the two. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special …

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Healthcare Social Media Predictions You Need To Know in 2016

healthcare social media

With technology updating at a rate that is hard to keep up with, it can be difficult to cast your eye even further into the future to see what lies ahead. Social media changes especially fast, and a variety of trends are set to shape the social media landscape in 2016. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in …

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Top Medical Marketing Trends of 2016

medical marketing

With 2016 already underway, what are the best ways to stay ahead of the competition this year? Here, we discuss the top trends for medical practice Internet marketing to give you an eye-opening view of what’s in store for the year – and what trends are worth following and leveraging.  Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing …

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Healthcare Social Media Posts — Staying Safe Online

healthcare social media online privacy

Clearly, there are a host of benefits to using social media for your business, but it’s important to do it right – without privacy breaches. The risks and dangers can be significant, yet with a little bit of know-how and planning, you’ll protect your medical practice and appease your Privacy Officer. Firstly, be sure to take the following into consideration: Create and implement a clear social media policy. Educate your workforce on the policy and HIPAA. Use examples …

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Integrating Social Media and Your Medical Website

social media

  Your website and your social media platforms should operate like best friends – hand in hand. When working seamlessly together, they have the potential to build greater exposure online for your medical business. If there is a disconnect between the two, or you have yet to bridge the gap between social media and your site, consider the potential interactions and new patients that you are missing out on. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing …

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How Your Practice Can Benefit From the Hidden Features of Social Media

healthcare social media

Social media has come long a way since Facebook was first launched. LinkedIn, Twitter and Google+ have been added to the fold, and each platform is continuously updating and modifying their product in response to customer needs. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social media and healthcare technologies.

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Content Marketing: How to Make Your Medical Practice Stand out From the Rest

medical content marketing checklist

Everyday, consumers are bombarded with more advertising messages than ever before – from billboards and magazine advertisements to Facebook and pop-up ads online. This has resulted in consumers becoming resistant to mass advertising, in many cases simply blocking it out.   In response, marketers are turning to more effective ways to attract and retain customers, such as content marketing. This type of approach is particularly valuable for medical practice internet marketing. It’s a strategic approach, and has already proven …

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Do’s and Don’ts of Healthcare Social Media

social media

Did you know that over 70% of adults with online access use some form of social media? For users between the ages of 18 and 29, that number increases to over 90%. Social media has had a rapid rise in the past decade, with companies steadily expanding its role in the marketing mix. With the ability to connect with consumers while also building brand awareness, it’s clear that it can be an incredibly powerful tool for business. Gretchen …

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5 Ways to Engage Your Patients Through Your Facebook Page

Facebook CTA Contact Us

Nowadays, technology is allowing business owners more opportunities than ever before to connect with their clients. Facebook can be a great way to engage with your patients on a personal level, as well as being utilized as a marketing tool to showcase and promote your business to others. Here are a five things to consider while creating or updating your account, so your practice gets the most out of the medical marketing services that Facebook has to offer. …

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