How Healthcare Social Networks Are Changing the Medical Industry

social networking

Healthcare providers are increasingly using social networks to find research and treatment information, career tips, and the chance to collaborate and communicate securely with colleagues. Research shows that physicians are often too busy to keep up-to-date with medical journals and attend conferences, and are more likely to adopt new procedures and treatments if information is shared with them through social networks. Sylvia Gindick

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How SMALL Practices Can Create LARGE Communities on the Web

networking

Guest post by Mickie Kennedy, Founder of eReleases The biggest issue facing the healthcare industry is increasing government regulations like HIPAA. The same issue applies when professionals in the healthcare industry contemplate using networking and social media sites to build a following and get more patients. Guest Contributor

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How Hospitals Are (and Should Be) Leveraging Social Media

Nearly all US hospitals have taken to social media outlets in recent years to engage patients and enhance the hospital experience. Using sites such as Facebook, Twitter, YouTube, LinkedIn, FourSquare and blogs gives clinicians the opportunity to interact with the three-quarters of adult Internet users in the US who actively use social networking sites. It also extends hospital influence much further than allowed by the one-sided telephone and mail marketing campaigns of the past. Sylvia Gindick

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A Healthcare Marketer’s Guide to Instagram and Pinterest

Move over, Facebook. Instagram and Pinterest are taking over. The image-centric platforms are the two fastest growing social media networks, edging out highly popular sites such as Twitter, Facebook and LinkedIn. Considering that health, fitness and inspiration are three of the most popular topics on these platforms, hospitals and practices should take notice and use social media marketing for healthcare and other medical marketing services to reach a broader audience. Once you know the basics, everything on social media …

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Healthcare Marketing Trends for 2015: What You Need to Know for Your Practice

healthcare marketing

In the digital age, the strategies that hospitals and medical practices use to achieve their healthcare marketing goals may not be the same from one year to the next. With consumer trends rapidly changing, it is important for marketers to keep up if they want to stay competitive. Marie Westerhof Marie is the Director of Marketing at Medical Web Experts, and has been working in healthcare marketing and web development since 2010.

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Why Digital Marketing and the Healthcare Industry Are Perfect for Each Other in 2015

Rising health care costs and easy access to information online mean less revenue for medical providers. Today’s patients aren’t as willing to spend big on treatments or consultations as they were before the recession: last year, nonprofit hospitals posted the smallest revenue growth in the 23 years that Moody’s Investors Service has been reporting the statistics. In an economic climate that leaves providers looking to cut back on expenses, doctors are finding that digital marketing, specifically search, mobile …

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Study: Social Media Does Benefit Your PA/Nursing Career

Does social media actually benefit your career? A new survey by Clinical Advisor suggests so. This past August and September, Clinical Advisor asked 350 nurses and PAs about their use of Facebook, Google+, Instagram, LinkedIn, Pinterest, YouTube and Doximity. The survey found that 45 percent use social media for career purposes. The study also broke down respondents’ impressions of the impact social media had on their jobs in 2014: 28 percent said social media helped their career. 13 …

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The 3 Social Media Approaches Most Impacting Healthcare

For the most part, people trust their online community and appreciate hearing about the medical experiences, opinions and advice of friends and healthcare professionals. According to PwC Health Research Institute, 33% of U.S. consumers are using YouTube, Facebook and Twitter for health purposes.  90% of respondents from 18 to 24 years of age said they would trust medical information shared by others on their social media networks. Which major social media approaches are most inspiring this trust? Preparation …

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Social Media Study: The Psychology of Sharing

Digital sharing boils down to relationships. Creating a popular post requires not only connecting with your audience but, more importantly, appealing to your audience’s motivation to connect with each other. A recent New York Times study delineated six personas of online sharers as defined by their emotional motivations, desired self-presentation, role of sharing in life, and value of being the first to share.  The results include: Altruists: helpful, reliable, e-mail, thoughtful, connected. Careerists: LinkedIn, valuable, intelligent, network. Hipsters: …

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