Hospitals on Facebook: Elements of Healthy Networking

Healthcare consumers are increasingly using Facebook to search for medical advice and connect with other patients and providers. There is mounting evidence that Facebook plans to incorporate healthcare into its network more systematically, meaning the platform may soon extend greater influence over the medical industry. Hospitals can use this influence to their advantage by improving their social media marketing, so consider the following elements as you create and maintain your Facebook page.   Brand Building A successful social …

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Social Media: Healthcare is Doing it Wrong

It’s no secret that social media has become a massive platform for medical patients to stay informed and share concerns about their conditions. However, searches for lesser-known or more stigmatized medical conditions reveal that healthcare social media marketing has definite room for improvement. For a case-in-point, try searching “warts” and see how much (or how little) information from real medical professionals pops up. Healthcare providers on social media are clearly ignoring significant patient populations, foregoing thousands of potential …

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Why Healthcare Providers Should Embrace Criticism on Social Media – and How to Handle It

Social media has revolutionized how we communicate, interact and make decisions – and it is an essential part of any business’ marketing strategy. Yet despite the many benefits that social media marketing can provide, healthcare organizations have typically been slow to join the online conversation. In the past couple of years, however, this trend has slowly started to change. Physician practices, hospitals and healthcare systems have started putting their differences with social networks aside in order to build interactive …

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Healthcare Professionals Use Social Media to Learn From, Connect With Other Experts

Guest post by Frank Irving, Editor of Medical Practice Insider. More than 60 percent of physicians scan or explore social media daily or weekly, and the majority of them believe that using social media can improve the care they deliver. That’s according to a study eMarketer released earlier this year. Indeed, about 30,000 physicians have watched or discussed presentations from Mayo Clinic experts since November through QuantiaMD, a social learning and collaboration platform. The on-demand, voice-over-PowerPoint presentations allow physicians …

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Copyright Law 101: Using Online Images for Your Healthcare Website and Social Media Pages – Part 2

So, in case you didn’t read part 1 of this blog post (shame on you!), let’s quickly bring you up to speed: Hosting infringing images on your blog, website and social media pages? You’re breaking copyright law, and guess what? It’s illegal! If you infringe upon an image and the creator of the image notices, they can sue you for up to $150,000. Not looking so great, is it? Good thing is, at New Wave Marketing we are …

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4 Low-Cost Ways to Attract New Patients and Grow Your Medical Practice

Fluctuations in the economy, changing health insurance models, and cuts in healthcare funding have all affected how often people choose to seek out elective and non-urgent medical care. In fact, in recent years demand for this type of care has decreased, resulting in significant losses for physician practices. Now that the Affordable Care Act has expanded medical coverage to previously uninsured populations, however, things might be starting to look up. The newly insured, after all, are a new …

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Copyright Law 101: Using Online Images for Your Healthcare Website and Social Media Pages – Part 1

We’ve all done it.  You’ve probably already done it this week and likely more than once. We’re talking about downloading images from the internet for use on your company’s website, blogs and social media channels. It’s quick and easy to do – and let’s face it, the results are pretty effective. You type one word into Google Images and you literally have thousands of pictures at your fingertips. Do you know that using these images for your online …

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Creating a Free Facebook Page Can Add Brand Value to Your Medical Practice

We previously discussed the power of a website and why you shouldn’t focus solely on social media when it comes to marketing your healthcare practice and building up your brand. Social media can be effective, however, as a complement to an existing marketing campaign. It can allow you to: Connect with patients and start building lasting relationships. Become part of the conversation – or better yet, start a conversation of your own. Share news about your practice and …

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How to Attract More Profitable Patients to Your Healthcare Practice

Driving traffic to your website is important, but only a handful of site visitors will actually prove profitable to your practice. In fact, for most businesses, 80 percent of profits come from 20 percent of customers. This means that finding out who these profitable patients are is crucial to the success of your healthcare practice. After all, how can you attract and retain high-value patients if you don’t know who they are? The most valuable patients are those …

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3 Reasons Social Media Is Essential for Success in Healthcare

Social media has become an indispensable part of many people’s lives. In fact, few people will commit to something – from eating at a new restaurant to making an appointment with a new doctor – without doing a quick Google search first. This means that strengthening a medical Internet marketing strategy with a social media aspect is essential for the success of any business. Healthcare organizations that choose not to participate in social media could be losing out …

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