Why Reputation Management Matters in the Medical Industry

Whether you like it or not, your customers are posting reviews about your company on websites all across the Internet. These reviews provide potential customers with a glimpse into the products and services your organization provides and can sway them to choose your services over those of a competitor. However, they can also be damaging to your company’s reputation. In fact, according to a Nielsen “Global Trust in Advertising” report, online reviews are one of the most trusted …

Read More


Content Marketing’s Branding Power

Online content marketing is the next digital media revolution. The first was the Google search revolution, allowing the public to use the internet for all their needs, wants, and desires. Then came the introduction and rapid expansion of social media networks, allowing those users to connect and share online content with their friends, fans, and followers. Content marketing is a combination of the two, and health care and medical providers can strategically use it for both their and their …

Read More


Five SEO Tips to Learn from Wikipedia

It’s no coincidence that when a medical-related search term or phrase  is typed in to a Google search bar that Wikipedia.org is the top slated search result. Looking at Wikipedia as a model for search engine optimization (SEO) can offer health care providers several fundamental SEO basics to optimize their website’s search results. Usability: People use Wikipedia often, whether for general knowledge or as a reference source. Its content is well written and comprehensive, and people trust it. The more Wikipedia …

Read More


Tablet compatible websites are becoming a necessity

Global sales of tablets reached over 64 million units in 2011 and are projected to increase to 232 million units in 2016, according to the most recent Tablet Technology and Markets report from Futuresource Consulting. Not only are sales projected to rise 200 percent, but the Adobe Digital Index report projects that tablets will create more web traffic than smartphones by early 2013. Although the Apple iPad dominates the market, its competitors have entered the market and seem …

Read More


Turn online traffic into patients using these Search Engine Optimization tips

If your business is in the medical field, then Search Engine Optimization (SEO) can be a valuable resource to enhance your website traffic and increase your patient base. But if the online medical marketing content published doesn’t captivate your audience, you could be losing potential patients. A positive online presence is crucial in successively running a healthcare business; we are, after all, in the era of the Google search, and these days, you don’t need a MD to publish …

Read More


Follow the Penguin, SEO Techniques for Modern Online Marketing

Google releases updated algorithms about 500 times a year and the most recent major overhauls have included black and white animals: the panda and more recently, the penguin. Since its release in April 2012, the Penguin has been changing the way search engine results are produced has been giving some business owners a scare, particularly in medical fields. “You don’t want the next Penguin update,” said Matt Cutts, a search engine optimization (SEO) and spam specialist for Google. …

Read More


Three Tips To Lure Customers With Localized Internet Marketing

An increasing number of consumers go online when they are looking for local businesses in their area or want to learn more about the products available near their homes, according to marketing research. Therefore, having a strong internet presence is essential for a successful business strategy – and it doesn’t end with having a professional medical website. Regardless of what you sell, your company’s size or location, the potential for online marketing is growing every year and business …

Read More


Five Ways Healthcare Companies Benefit from Social Media Marketing

In the age of Google, a strong online presence is the key to running a successful healthcare business. That said, it’s becoming essential for hospitals and health providers to reconsider their marketing strategies and start mixing social media into the equation. A study by iCrossing and Opinion Research Corporation, “How America Searches: Health & Wellness,” discovered 34 percent of consumers use social media to search for health information and 36 percent what to see what other consumers say …

Read More


Websites, social media expand revenue streams for small businesses

Small businesses have more customers today than they did at the beginning of 2012 and they credit their online presence for the growth, says a new study. Marketing experts at Vistaprint announced the findings in their second “Small Business Happiness Index.” The results signal online marketing for doctors, dentists and all medical fields is a sure-fire method to increase customer flow. The survey collected various data, proving the usage of websites and social media platforms increase revenue: 69 …

Read More


How Your LinkedIn Account Could Put Your Company at Risk

Got a LinkedIn account?  The wealth of personal information on your profile might put you and your company at risk of being hacked. In two recent attacks on Gmail and RSA, the hackers both used sneaky techniques and gathered information to send out what appeared to be trustworthy emails from co-workers.  While it’s unknown where the hackers got their information, social media websites (particularly LinkedIn) are suspected as a potential source. The average LinkedIn profile contains a large …

Read More


  • Connect With Us

  • Contact Us


  • Newsletter

    Get promotions and current business tips. Sign up for our newsletter today.