3 Tips for Online Medical Marketing

These days, doctors are beginning to see the importance of online medical marketing skills in making their practices more successful. Here are three tips that will set up a basic foundation for a well-marketed practice.  1. Defining your medical practice online If you are currently practicing medicine, you have also probably invested a good portion of your life working to earn the credentials that come after your name. Why would you reduce those credentials to one word? Describe …

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6 Ways Physicians Can Control the First Page of Google

Google is the most common way current and prospective patients find more information about your practice. Do you know what’s in the first page of your search results? Research shows that less than 10 percent of searchers look beyond the first page, so it’s important to focus on your first-page presence. Software Advice, a company that reviews medical software, recently published an article on how this can be done. Here are a few of their tips to consider …

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An interview with Medical Web Experts CEO John Deutsch

John Deutsch, CEO of Medical Web Experts, has been a vital component in the exponential growth of numerous healthcare IT and Internet companies over the last ten years. He deems the emerging field of healthcare technology a significant opportunity to advance today’s healthcare. Dedicated to delivering solutions to physicians that translate into a greater overall efficiency and a higher level of care, John has worked in the development of four Electronic Medical Record/Patient Portal software solutions and was the co-founder …

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How do I differentiate my medical practice?

8 questions you should ask to attract new patients and retain existing ones. If you look at some of the most successful businesses today, you might find a common trait that they all possess: the differentiating factor that positions them among the market leaders in their industry. Being different, however, isn’t what makes these businesses successful. Instead, it’s the fact that they are preferentially different in the eyes of their customers. Businesses accomplish this through careful planning and …

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Press Release: New Enterprise Patient Portal

Medical Web Experts is happy to announce the release of a new version of their Enterprise Patient Portal. The newly released version 1.1.1 contains a number of new and updated features designed to improve functionality and user experience for both patients and medical offices. The Enterprise Portal is perfect for hospitals, healthcare organizations, and medical practices that are looking for a way to boost revenue while improving practice efficiency and making the most out of their EMR systems by …

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3 Tips for Promoting Your Patient Portal

“If you build it, will they come?” Most discussions these days about EMR patient portals and attaining Meaningful Use Stage 2 criteria are centered around the technical aspects. But while a patient portal is a great way to engage patients, it doesn’t ensure that patients will sign up or make effective use of it. So how can a medical practice see to it that patients realize the benefits of using the patient portal? Here are three areas that …

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Why Market Your Healthcare Organization Online?

Adults are spending more and more time on the Internet – many of them searching for healthcare information and looking to connect with medical providers in their community. This means that the obvious choice for medical practices is to take their marketing efforts online. In this infographic, find out what medical information Internet users are searching for, why online marketing matters, and how it can benefit your practice or healthcare organization.

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How to Humanize Your Medical Brand

According to the Center for Disease Control, 74 percent of all US adults use the Internet, and 61 percent have looked for health or medical information online. The most commonly-researched topics include specific diseases or conditions; treatments or procedures; and doctors or other health professionals. People most often conduct business with people they like and trust, and the same follows for medical companies or brands. These days, most people will not make a visit with a doctor without looking …

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How to Make an Effective Call-to-Action

According to several social media and Internet experts, every medical internet marketing strategy should include a call-to-action, or CTA: a response you want users to complete. But how can your medical business employ an effective CTA encouraging users to act in your favor? What is a Call-to-Action? A call-to-action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion …

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Five Top Internet Marketing Trends for 2013

Internet marketing has become a crucial part of just about any company’s marketing strategy – and for 2013 it’s only going to grow as internet marketing vehicles, tools, and techniques continue to change and increase. It is important for any medical company to take the time to make sure that they are focusing sufficiently on their medical internet marketing to maximize reach, revenue, and growth. To help capitalize on the opportunities, here are five internet marketing trends from …

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