3 Tips for Promoting Your Patient Portal

“If you build it, will they come?” Most discussions these days about EMR patient portals and attaining Meaningful Use Stage 2 criteria are centered around the technical aspects. But while a patient portal is a great way to engage patients, it doesn’t ensure that patients will sign up or make effective use of it. So how can a medical practice see to it that patients realize the benefits of using the patient portal? Here are three areas that …

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Why Market Your Healthcare Organization Online?

Adults are spending more and more time on the Internet – many of them searching for healthcare information and looking to connect with medical providers in their community. This means that the obvious choice for medical practices is to take their marketing efforts online. In this infographic, find out what medical information Internet users are searching for, why online marketing matters, and how it can benefit your practice or healthcare organization.

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How to Humanize Your Medical Brand

According to the Center for Disease Control, 74 percent of all US adults use the Internet, and 61 percent have looked for health or medical information online. The most commonly-researched topics include specific diseases or conditions; treatments or procedures; and doctors or other health professionals. People most often conduct business with people they like and trust, and the same follows for medical companies or brands. These days, most people will not make a visit with a doctor without looking …

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How to Make an Effective Call-to-Action

According to several social media and Internet experts, every medical internet marketing strategy should include a call-to-action, or CTA: a response you want users to complete. But how can your medical business employ an effective CTA encouraging users to act in your favor? What is a Call-to-Action? A call-to-action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion …

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Five Top Internet Marketing Trends for 2013

Internet marketing has become a crucial part of just about any company’s marketing strategy – and for 2013 it’s only going to grow as internet marketing vehicles, tools, and techniques continue to change and increase. It is important for any medical company to take the time to make sure that they are focusing sufficiently on their medical internet marketing to maximize reach, revenue, and growth. To help capitalize on the opportunities, here are five internet marketing trends from …

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Felices fiestas de parte de Medical Web Experts!

A llegado una época del año muy especial y el equipo entero de Medical Web Experts le quiere desear a todos nuestros lectores y sus seres queridos una muy feliz Navidad y un próspero año Nuevo! Esperamos que disfruten de esta época de fiestas con sus familiares y amigos, comiendo cosas ricas y siendo muy felices. En Medical Web Experts tenemos mucho que agradecer en esta época de fiestas. El año está terminando y no podemos estar más …

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Happy Holidays from Medical Web Experts!

It’s that time of year again, and the entire team at Medical Web Experts wishes you and your loved ones a Merry Christmas and Happy Holidays! We hope you spend this holiday season with your friends and family eating lots of sweets and being merry. Here at Medical Web Experts we have so much to be thankful for this holiday season. The year is wrapping up, and what a terrific year it has been! Of course, we could …

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¿Que es el SEO?

Si es nuevo en el marketing por Internet, seguramente ha escuchado la palabra “SEO” varias veces sin realmente entender cuál es su significado. SEO es el nombre que se le da a la optimización en los motores de búsqueda y, seguramente es la razón por la cuál ha encontrado este artículo. De hecho, la mayoría de los sitios web que son encontrados a través de los motores de búsqueda tales como Yahoo, Google y Bing, utilizan SEO para …

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What is SEO?

If you’re new to medical internet marketing, you’ve probably heard the abbreviation “SEO” several times without ever really understanding what it means. SEO stands for Search Engine Optimization, and it most likely is the reason why you found this article. In fact, the majority of the websites that we find via a search engine, such as Google and Bing, utilize SEO to deliver the most authoritative and relevant results. Approximately 80 percent of people use the internet to …

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7 maneras para promover su Blog de Salud

  Las últimas investigaciones indican que el 86% de los consumidores consideran usar sitios web generadores de contenido tales como foros o blogs, un recuerdo para la información sobre salud. Sin embargo, para poder obtener el mayor provecho de un blog médico o de salud, no puede basarse únicamente en esos suscriptores o aquellos que ya son pacientes. Por el contrario, se debe investigar sobre todas las redes que se encuentran en Internet para saber cómo lograr mayor …

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