Content Marketing Must Change with SEO Changes

The goal of search engine optimization (SEO) for a medical or health care business is to increase that business’s search engine rankings and reach. However, achieving this goal isn’t as easy as it used to be. The era of SEO for SEO purposes only is done. Search engines have evolved with SEO, and are now able to distinguish the real content versus the SEO spam. The internet is changing constantly; what works one day may not work another. Any SEO expert …

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Maximize the Reach of your Press Release

The intention of a health care or medical press release is to distribute news or an announcement to the public for them to view and share. Only 14 percent of press releases posted on the internet use search engine optimization techniques, according to a PRESSfeed Online Newsroom and Digital Media Relations survey. This means that the majority of press releases are not achieving their maximum potential reach. Without optimizing for search, marketers may be falling short. The following …

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Content Marketing’s Branding Power

Online content marketing is the next digital media revolution. The first was the Google search revolution, allowing the public to use the internet for all their needs, wants, and desires. Then came the introduction and rapid expansion of social media networks, allowing those users to connect and share online content with their friends, fans, and followers. Content marketing is a combination of the two, and health care and medical providers can strategically use it for both their and their …

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Why Medical Providers Should Use Online Content Marketing

Online content marketing is an innovative, crucial factor of marketing that is gaining popularity and success for many health care and medical providers, yet many companies aren’t incorporating into their current marketing schemes. Online content marketing is the creation of content that brings potential consumers to a business’s website and helps generate sales once a consumer gets there. According to a survey conducted by eConsultancy, over 90 percent of people believe that online content marketing is something will …

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Southern Ohio Medical Center New Website Live

Southern Ohio Medical Center (SOMC) is a not-for-profit hospital in Portsmouth, Ohio, providing emergency and surgical care, as well as a wide range of other health-care services. SOMC has been in the community since 1954. Their mission is make a difference in the lives of patients, employees, and the surrounding community. Visit their new Southern Ohio Medical Center website to learn more about their practice. To learn more about our customized approach to health care web design visit our medical website …

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Primary Plus New Website Live

Primary Plus is a primary care center offering patients affordable, quality health care. Their services include family health, OB/GYM, pharmacy, dental, counseling, and their trademark LEAP program. Visit their new Primary Plus website to learn more about their health care business. To learn more about our customized approach to health care web design visit our medical website design homepage

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Tennessee Pediatrics New Website Live

Tennessee Pediatrics provides primary care for infants, children, and teens throughout Tennessee. Each of their practices not only offers weekday appointments, but also provides care evenings and/or weekends, including walk-in hours, to make it even easier for parents to access care for child. At Tennessee Pediatrics, they believe their most important job is to remember that they take care of children. Their team strives to provide child-friendly, exceptional quality medical care in an environment that is inviting and comfortable for …

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The Pediatric Associates of Michiana new website live

The Pediatric Associates of Michiana provide quality and compassionate care for children, from newborn through adolescence. It is their pleasure to work with parents, sharing both the excitement and challenges of the parenting journey. Visit their new Pediatric Associates of Michiana website to learn more about their health care business. To learn more about our customized approach to pediatric web design visit our medical website design homepage.  

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Five SEO Tips to Learn from Wikipedia

It’s no coincidence that when a medical-related search term or phrase  is typed in to a Google search bar that Wikipedia.org is the top slated search result. Looking at Wikipedia as a model for search engine optimization (SEO) can offer health care providers several fundamental SEO basics to optimize their website’s search results. Usability: People use Wikipedia often, whether for general knowledge or as a reference source. Its content is well written and comprehensive, and people trust it. The more Wikipedia …

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First Providers Choice New Live Website

1st Providers Choice provide products specially designed as an integrated software solution that streamlines the day-to-day operations of a busy practice and reduces documentation and paperwork. Their focus is on medical billing and EMR in addition to developing trusting relationships with clients. Visit their new 1st Providers Choice website to learn more about their business. To learn more about our customized approach to EMR web design visit our medical website design homepage.    

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