Follow the Penguin, SEO Techniques for Modern Online Marketing

Google releases updated algorithms about 500 times a year and the most recent major overhauls have included black and white animals: the panda and more recently, the penguin. Since its release in April 2012, the Penguin has been changing the way search engine results are produced has been giving some business owners a scare, particularly in medical fields. “You don’t want the next Penguin update,” said Matt Cutts, a search engine optimization (SEO) and spam specialist for Google. …

Read More

Three Tips To Lure Customers With Localized Internet Marketing

An increasing number of consumers go online when they are looking for local businesses in their area or want to learn more about the products available near their homes, according to marketing research. Therefore, having a strong internet presence is essential for a successful business strategy – and it doesn’t end with having a professional medical website. Regardless of what you sell, your company’s size or location, the potential for online marketing is growing every year and business …

Read More

Five Ways Healthcare Companies Benefit from Social Media Marketing

In the age of Google, a strong online presence is the key to running a successful healthcare business. That said, it’s becoming essential for hospitals and health providers to reconsider their marketing strategies and start mixing social media into the equation. A study by iCrossing and Opinion Research Corporation, “How America Searches: Health & Wellness,” discovered 34 percent of consumers use social media to search for health information and 36 percent what to see what other consumers say …

Read More

Websites, social media expand revenue streams for small businesses

Small businesses have more customers today than they did at the beginning of 2012 and they credit their online presence for the growth, says a new study. Marketing experts at Vistaprint announced the findings in their second “Small Business Happiness Index.” The results signal online marketing for doctors, dentists and all medical fields is a sure-fire method to increase customer flow. The survey collected various data, proving the usage of websites and social media platforms increase revenue: 69 …

Read More

Are e-Consultations/Telehealth/Telemedicine Visits Covered by Insurance?

Advancing technology and increased internet access are making an increasing number of personal services available over the internet – including health and medical care.  Telemedicine (which focuses on treating and curing medical problems) and telehealth (which also focuses on prevention and maintenance) are growing in popularity, and many people are now choosing online medical consultations with their physician via video conferencing rather than traditional in-office visits. As more doctors begin to offer e-consultations, more patients are wondering if …

Read More

3 Reasons a Blog is an Essential Tool for Your Medical Website

1. Blogging engages your patients. A blog allows you to engage your patients as well as prospective ones by informing them of services, procedures, and changes to your practice. One of the many advantages that comes with having your own blog on your medical website is that it provides the ability to comment on it, and address/answer specific questions from your patients in a more personal, casual tone, than that which may appear from your website, thus allowing patients …

Read More

What Does It Take to Get the Benefits of Social Media?

Marketing professionals are taking advantage of the social media more now than ever before.  A study conducted by the Social Media Examiner revealed that the majority of marketers, 59%, are engaging in social media for at least 6 hours a week. Another 33% of marketers are spending at least 11 hours a week engaging in social media while about 15% dedicate at least 20 hours per week. These numbers demonstrate the importance and emphasis that is increasingly being …

Read More

The Dos and Don’ts of Running a Company Meeting

An effective meeting accomplishes a predetermined set of goals in a constructive way while using company time efficiently.  Following the proper rules for appropriate meeting behavior (note: these are rules for both meeting leaders and attendees!) helps make it more valuable, briefer, and a better experience for all involved. DO: Set a clear objective before the meeting.  Think about what you would like the meeting to accomplish and to what extent.  Go beyond “review performance reports” or “discuss …

Read More

South Slope Pediatrics New Live Website

South Slope Pediatrics have been providing quality, personalized pediatric care to the families of Park Slope, Brookyln for the last 10 years. Their focus is on children’s health and well-being and developing trusting relationships with parents. Visit their new South Slope Pediatrics website to learn more about their practice. To learn more about our customized approach to pediatrics web design visit our medical website design homepage.  

Read More

Three Ways Video Can Help Your Medical Practice: Part 3 – SEO

Marketing for doctors has moved into the twenty-first century – and a video marketing campaign is a great way to build up your efforts and increase traffic to your site.  Let’s examine the third function of video. Video Function #3:  Your SEO campaign As far as your search engine optimization campaign is concerned, the main goal of a video is to increase search engine rankings results and boost web traffic.  Releasing a well-made video featuring your practice can …

Read More

  • Connect With Us

  • Contact Us

  • Newsletter

    Get promotions and current business tips. Sign up for our newsletter today.