Tag Archives: medical web design

A Simple Guide to UX vs. UI for Medical Web Design

ui/ux for medical website design

The fundamentals of UX Design and UI Design are ideas that were around long before the internet, but what do they actually mean? In simple terms, UX Design (user experience design) refers to how a person feels when interacting with a system (this could be a web or mobile application, website, or desktop software). UI Design (user interface design) refers to how everything fits into a device with which a human being can interact (such as a display screen or …

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6 Things to Consider For HIPAA Compliant Web Design

hipaa compliant medical website

Healthcare website design is a unique field in that visual appeal and excellent UI/UX aren’t the only considerations. Websites must also be HIPAA compliant. To avoid penalties, it’s important to recognize that attention to the protection of personal health information (PHI) is as important in healthcare web development as it is in securely storing and transferring patient records. Whether you are developing a brand new HIPAA compliant website, or simply want peace of mind regarding your current website and …

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Healthcare Marketing Trends You Can’t Afford To Miss in 2016

The ongoing transformation of the healthcare industry is constantly presenting new opportunities and challenges. The shift towards a digitally empowered generation of healthcare consumer is already underway; according to Pew Research, as much as 72% of patients routinely turn to the Internet for information about doctors, hospitals and medical treatments. Winona Cruzan Winona is a writer and marketing specialist for Medical Web Experts. She is an expert in healthcare IT. She has a special interest in social media …

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4 Tips for Increasing Conversion Rates With Your Healthcare Web Design

conversions for medical web design

It’s easy to overlook the basics of web design amongst the many trends that are constantly churned out. Yet getting the basics right is the most important part of any healthcare web design. Keep these four tips top of mind to help improve your conversion rates. 1. Attract Attention Plain and simple, your website needs to stand out. Consumers are faced with ever increasing amounts of information via the internet, so a site that stands out (for the …

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Top 5 Tips for SEO-Friendly Medical Web Design

seo for websites

Making your medical website search engine-friendly not only benefits your business, but your visitors, too. And while every healthcare organization is different, there are some key tips that should be taken into account to ensure an SEO-friendly medical web design.   Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social media and healthcare technologies.

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5 Medical Web Design Principles to Instantly Increase Conversion Rates

web design converting

Conversions are the cornerstone of good medical website design, and an effective, efficient design is essential for converting customers from your website into patients for your business. Listed below are the five best design principles for your medical website to help you achieve better conversion rates. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social …

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Should You Implement The Latest Medical Web Design Trend?

medical web design trends

Trends come and go constantly, from fashion to food, fitness to foreign places. They tend to lure us in, tempting us to adopt the “latest thing”, yet it’s important to consider if they will actually work with your brand and add value. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social media and healthcare technologies.

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5 Responsive Medical Web Design Trends That Will Rule 2016

responsive design

With each new year comes new medical web design trends, and in 2016 responsive design has officially taken over the web. A responsive web design “responds” to the screen size of a variety of devices, making it easy to navigate the same website on a smartphone, tablet, or desktop computer. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement …

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5 Things to Include in Your Small Medical Practice Website

medical web design

Think of your medical web design like a billboard to the world – it says everything about your medical practice online. A well-designed site says that you value your customers by trying to meet their needs online. So, what differentiates a good medical website design from a bad one? How can you engage and fully connect with potential and current patients? Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in …

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Designing Your Medical Website Above and Below the Fold

above the fold

The concept of “above the fold” originates from newspapers. Due to the flat display, a great front-page photo or story on the upper half of the front of the newspaper could greatly increase sales. This same idea has been applied to web design. Things that can be seen within the dimensions of the home page screen are deemed above the fold. In recent years, with the explosion of large format display monitors and the increased use of mobile …

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