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Why Are Healthcare Organizations Switching EHRs?

Ron ShoopAfter a recent survey by Black Book Rankings found that 17 percent of doctors want to switch their electronic health record (EHR) software, the company predicted that 2013 would be the year of the great EHR vendor switch. To gain some insight into why so many healthcare organizations are unhappy with their EHRs, we sat down with our National Sales Manager, Ron Shoop.

What are some of the main reasons healthcare organizations are switching EHR’s?

There are several reasons for the discontent, but I’m finding that most of the healthcare organizations (HCOs) I talk to are switching for one of three reasons.

Some fall into the “early adopter” crowd that’s still using what is referred to as a “legacy” EHR. These systems are limited in their technological capabilities and don’t deliver many of the advanced features that newer EHRs are able to deliver. In many cases, features are limited and interoperability is out of the question.

Others find themselves wanting to switch because they’re using “one-size-fits-all” platforms that don’t allow for flexibility or customization, which is something multi-specialty HCOs typically need. In these cases, interoperability can also be an issue, especially if the HCO wants to integrate with a third-party system. What happens is physicians will often find themselves on a long waiting list for an interface (if an interface is even possible) – and this can cause great difficulties, especially for organizations that are trying to manage data from multiple sources.

Finally, mobile platforms and cloud-based services are a common topic of conversation that I have with physicians and administrators alike. They want to be able to use their iOS or Android device and have it be integrated to their EHR/practice management system. If the software they’re using doesn’t allow them to do so, it can be a determining factor for wanting to make a change.

Does Meaningful Use have anything to do with physicians switching systems?

Most definitely! Physicians and hospitals that want to attest to Meaningful Use need a patient portal to be able to meet those requirements – but many EHR companies don’t even offer one. Of those that do, very few meet Meaningful Use requirements. Plus, a lot of the doctors I’ve spoken to that are in the market for a patient portal have seen the features of the software offered by their EHR vendor, and they are NOT impressed. The portals have limited feature sets, for example, and they aren’t user friendly. On top of that, many physicians simply aren’t happy dealing with their current EHR company because of negative past experiences – so they seek a third-party vendor.

Why are patient portals critical for Meaningful Use Stage 2?

With Meaningful Use, it’s all about being able to provide patients with access to their health records and improve communication between patients and providers. But when EHRs were first created, they weren’t meant to provide this kind of access. That’s why patient portal vendors have kind of stepped in – to help fill that role and be a conduit for Meaningful Use attestation.
Aside from Meaningful Use, though, there are countless other benefits that patient portals can provide. For example:

  • Creation of new patient intake forms
  • Customized layout and design
  • Integration of credit card processing systems
  • Advertiser integration
  • Patient education modules
  • Downloadable PDF forms

Should physicians shopping for a replacement EHR consider an all-in-one EHR/Practice Management/Patient Portal solution?

An all-in-one solution can certainly be considered in the decision-making process, perhaps more so for smaller, single-provider practices that don’t want or need all the “bells and whistles.” If they don’t need any customization and can live with an “off-the-shelf” solution, an all-in-one system would be a good choice. But all-in-one systems don’t work for everyone. This is especially the case with practices and HCOs that know exactly what they’re looking for and have very specific features in mind. In cases such as these, it’s better to look for software systems that can offer exactly what you want and that can be customized to meet future needs.

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How to Automate Administrative Tasks and Optimize Your Practice

Modern Healthcare Insights

Introducing new technologies to streamline time-consuming processes can help your practice boost its bottom line by making more efficient use of your employees’ time. These simple recommendations will help you increase productivity, optimize operations, and even improve patient satisfaction.

1. Implement a patient portal.

Online healthcare portals don’t just provide benefits to physicians participating in Meaningful Use. In fact, practices that aren’t enrolled in the EHR Incentive Program can get just as much value out of a patient portal by streamlining some of the most commonly-performed administrative processes.

Implementing a patient portal allows you to:

  • Let patients schedule their own appointments online. A portal can show patients available slots based on your practice’s calendar. This allows patients to make appointments without tying up your practice’s phone lines.
  • Respond to medication refill requests without picking up the phone. From your practice’s portal, you can easily view all refill request submissions and either approve them or notify the patient to schedule an appointment.
  • Improve revenue cycle efforts. Many online portals allow patients to view account summaries and pay their bills online. If your portal integrates with your accounting software, payment information will transfer over automatically.

Reducing even a fraction of all incoming calls by pointing patients in the direction of an online portal can significantly increase productivity.

2. Automate the appointment reminder process.

There are two effective options that can help practices notify patients of their upcoming appointments. Both are more efficient than assigning an employee to call each patient one by one. You can either:

  • Set up email reminders.
  • Use an automated call system.

Email reminders – and even text message reminders – can ensure that today’s always-connected patients don’t forget about their appointments. After all, missed appointments cost your practice money and can be detrimental to patient health. For patients who prefer not to be contacted electronically, automated phone reminders are the way to go. A pre-recorded message in your own voice can add a personal touch to the reminder, and it doesn’t require staff to spend valuable time on the phone each day.

3. Focus on computerized charge capture.

Accurate charge capture is one of the most important processes for any successful business, yet it is one that many medical practices take for granted. In fact, it is not uncommon for paper charge tickets to be lost or misplaced – and when that happens, that’s money that isn’t coming into the practice. To make sure this doesn’t happen, implement electronic charge capture processes and phase out paper. There are many smartphone apps that allow physicians to easily capture CPT and ICD codes, which can then be transferred to a practice management system.

What other health IT tools has your practice implemented? Share them with us in the comments.

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3 Reasons Why Social Media Is Essential for Success

Medical Web Experts newsletter

Social media has become an indispensable part of many people’s lives. In fact, few people will commit to something – from eating at a new restaurant to making an appointment with a new doctor – without doing a quick Google search first. This means that strengthening a medical Internet marketing strategy with a social media aspect is essential for the success of any business. Healthcare organizations that choose not to participate in social media could be losing out on potential patients.

Here are three reasons that explain why a healthcare business’ success depends on social media:

1. If you’re not online, you don’t exist.social media marketing

If a patient is looking for a new primary care physician, all it takes is a few quick seconds to perform a simple online search for them to be able to see what’s out there. Without an Internet presence, your practice won’t be found. With the help of social media, you can increase your practice’s visibility and reach out to a widespread audience. You can also communicate with your target audience so that you are not only seen, but heard.

Remember, your audience requires unvarying reminders of you who are, what your business does, and how you can be of value to them.

2. Patients want informative content.

Appealing content is the driving force behind any successful marketing campaign – social media or otherwise. This means that your message is just as important as where you post your content. With social media you can become part of the online conversation and reach patients on a personal level. To gain their trust, all you have to do is provide something of value and consistently deliver high-quality content that isn’t found anywhere else.

3. It’s an opportunity to set yourself apart from your competitors.

Healthcare businesses can use social media to prove their expertise and enhance their online reputation. They can show patients on a daily basis what it is they sets them apart from other practices and take steps to establish themselves as a credible authority in their field. Once you establish trust and credibility, patients will begin to see you as an authority and will visit your website and social media profiles for information.

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4 Factors to Consider Before Purchasing a Patient Portal

Ron ShoopOnce considered a nice option for EHRs, patient portals are now becoming a necessity for small practices and hospitals alike. Unfortunately, not all patient portals are created equal, and many lack important capabilities or features. Selecting a sub-par patient portal can severely limit an EHR’s ability to unlock its full potential of benefits, and it can easily increase costs for physicians in the long run.

Many patient portal vendors employ strategies to help physicians meet Meaningful Use requirements; however, their software does not necessarily present an efficient or effective way for patients to access to their electronic health records. Some patient portals, for example, only support medical billing exchanges and don’t provide clinical information. Others provide a standard patient portal with a good set of features, but they don’t allow customization to suit the physician’s needs.

So why should practices consider a patient portal?

Patient portals can facilitate the exchange of clinical and administrative data. They can help practices obtain updated patient demographics and new insurance information, coordinate appointment scheduling, and even process patient payments. Patient portal features may include requesting refills, exchanging messages, reminding patients about treatment plan items, and accessing patient exam notes. Some portals also allow patients to input information about patient family/social history and history of present illness, and they allow physicians to monitor patient wellness on an ongoing basis. Clinical information can be accepted directly into patient’s health record for editing by the physician or staff member, and then be exported to the portal for patients to access. This clinical workflow can save time by documenting patient conditions and history within the portal.

When evaluating patient portals, here are 4 key issues for practices to consider:

1. Costpatient portal

Patient portal costs may include upfront licensing fees, installation and annual maintenance. Some vendors even charge a fee for each transaction that occurs. For example, a physician would have to pay a transaction fee for each patient reminder, message and released office note. In cases such as these, transaction costs could balloon into a significant portion of a practice’s IT budget as patient portal usage increases. To avoid being surprised by rising costs, practices should try to estimate both up-front and on-going patient portal. This will help physicians understand the full scope of their financial commitment.

2. Features

There are a lot of features that can be offered by a patient portal, but few providing all of them. For example, some patient portals only support secure messaging to fulfill Stage 2 Meaningful Use while others support a complete exchange of specific information on patient care issues. Additionally, some patient portal companies can customize a patient intake form, which can replicate condition specific forms for patients to fill out. This History of Present Illness intake form can be linked into the conditions section within the patient portal without the input needed by either the physician, PA or admininistrative staff.

Patient portal features can also affect a practice’s implementation strategy and EHR use. For example, a patient portal that is limited to messages is typically implemented after the EHR has already been in use for the majority of active patients. On the other hand, software that allows patients to schedule appointments and input history of present illness or other medical information can be an invaluable tool to help introduce patients to the portal and would typically be implemented sooner.

3. Meaningful Use

Patient portals were a convenience under Meaningful Use Stage 1, and  are now a necessity under Meaningful Use Stage 2 for Hospitals and Eligible Professionals. Under Stage 1, requirements include a core measure to provide clinical summaries for office visits. There are a number of clinical summary delivery options that include paper summaries, CDs and secure email, as well as patient portal. However, after assessing the costs and logistical issues of providing summaries to patients, patient portals prove to be the most cost effective and patient service-oriented strategy. In addition, a requirement in Stage 2 of Meaningful Use includes patient messaging, which can also be accomplished with a patient portal.

4. EHR Working Strategy

Patient portals can have a number of different EHR working strategies. In some instances, the patient portal may send messages which must be manually interpreted and processed by the medical staff. In other cases, the patient portal generates targeted messages that are connected to the relevant EHR information and features. For example, some patient portals send a message that a patient has requested a refill of a particular prescription, and the physician has to confirm by locating the prescription in the patient’s chart to issue the refill. In other instances, the patient summary can be included with the refill request message which is highlighted on the medications list saving time in verifying the prescription for the physician.

With an ever expanding list of patient service agendas, it is necessary to have a diligent patient portal strategy that includes effective workflows between the patient portal and the EHR. Unfortunately, many practices have not carefully examined their patient portal strategy or their current EHR workflow while considering the implications of an interface between a patient portal and their EHR. Practices and hospitals should understand the specifics of the compatibility of the two software systems and consider the portal features and costs in their evaluation and EHR implementation strategy.

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Interoperability Device Savings Estimated to Exceed $30 Billion

A recent study by the West Health Institute, an independent non-profit research organization, found that hospitals could save more than $30 billion by improving interoperability between medical device systems. The comprehensive study, titled “The Value of Medical Device Interoperability,” was released and reviewed last month at a hearing before the House Energy and Commerce Subcommittee on Health. The study focused on waste – or any activity that does not add value to the health care system – and sought to identify where interoperability could yield savings.

Medical device interoperability encompasses information sharing from one device to another, or between devices and electronic health record (EHR) software. Functional interoperability enables clinical medical devices to communicate in a consistent, predictable and reliable way. By allowing for the exchange of data with other medical devices and with patient data sources through EHRs, medical device interoperability would enhance the function of the systems and devices involved. Exchange of data between EHRs is commonly designated as Healthcare Information Exchange (HIE) which includes private, state and federal systems.

Some of the areas identified in the report for potential savings include:

  • 90% of hospitals use six or more types of devices that be integrated with EHRs – this includes patient portals. Furthermore, one-third of hospitals have started integrating medical devices with their EHRs. However, of those that are investing in interoperability, most have actually integrated an average of three devices.
  • Approximately $12.4 billion can be saved each year by decreasing manual entry of patient related data through interoperability between EHRs and patient portals. This number is considered a conservative estimate as it only includes the impact of time saved for nurses and NOT for support staff.
  • Cost avoidance of adverse events could save an additional $2 billion per year. This includes medical errors where as many as 3 million preventable adverse events occur each year. The report shows that drug errors accounted for 20% of those adverse events. These errors, along with diagnostic errors (17%) and failure to prevent injury (12%), could be all be prevented through interoperability.
  • Redundant testing cost avoidance amounted to $3 billion of the $8 billion total in direct healthcare costs per year. The report shows that “defensive medicine” is a leading cause of redundant testing driven by the lack of trust in tests conducted by other institutions and a fear of liability. It is also caused by misplaced, delayed or illegible hard-copy test results. Interoperability would eliminate this problem, as it would allow test results to flow directly between EHRs.
  • Costs resulting from increased length of stay in hospitals amounted to $17.8 billion. Many of these decreased hospital stays were caused by delays in receiving test results which increases decision-making time. Medical device interoperability would help reduce the length of stay by providing physicians with instant access to pertinent data, which can help accelerate the decision-making process.

There are many additional areas of savings and cost avoidance that are covered in the study, however the conclusion is this: widespread medical device interoperability can eliminate $36 billion of waste in the healthcare system. Functional interoperability can lead to increased efficiency, lower costs and better quality of care through four primary drivers:

  1. Quality improvement through reduction of adverse events due to safety interlocks
  2. Reduced cost of care secondary to avoidance of redundant testing
  3. Increased clinician productivity secondary to decreased time spent manually entering information
  4. Increased capacity for treatment secondary to shortening length of stay

Although the study doesn’t cover every aspect of the broad spectrum of healthcare delivery, it does illustrate the real potential to lower costs and provide better efficiencies and overall patient care through interoperability between EHR systems – which includes patient portals.

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Why Reputation Management Matters

Modern Healthcare Insights

Whether you like it or not, your customers are posting reviews about your company on websites all across the Internet. These reviews provide potential customers with a glimpse into the products and services your organization provides and can sway them to choose your services over those of a competitor. However, they can also be damaging to your company’s reputation. In fact, according to a Nielsen “Global Trust in Advertising” report, online reviews are one of the most trusted sources of information for buying decisions, second only to recommendations from friends and family.

In order to protect your organization’s brand and reputation, it is important for you to manage the reviews that customers write about you online. Here are a few quick tips to help you get started:

  • Take charge of your social media profiles. Physicians are often hesitant to create social media profiles, fearing that by doing so they will provide patients an outlet to voice their negative opinions. The truth is – patients are already talking about you online. Providing a place for them to write comments or reviews just allows you to respond to them much more quickly.
  • Monitor the Internet regularly for mention of your organization. You can set Google alerts for keywords such as your practice’s name and the names of your physicians. You can also easily search Twitter by typing key terms into the search bar, both with and without the hashtag symbol (#).
  • Ask your patients for reviews. There’s nothing wrong about asking patients for feedback – especially those who have expressed contentment with your practice. Tell patients which sites you use, such as Healthgrades or Google Local, and encourage them to write about their experience.
  • Have a plan in place for handling negative criticism on social media. Patients may post things that are unflattering – and sometimes untrue. So, it’s a good idea to have a strategy for how your practice will handle negative comments. This includes assigning someone to handle these types of crises, as well as how they will go about doing so.

Of course, not every organization will have the time or resources to handle online reputation management on their own. Healthcare professionals who want to focus on practicing medicine and not necessarily on the branding or marketing aspects of their business can contract the services of a marketing agency that specializes in online reputation management for the medical industry.

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How Can I Increase Patient Portal Usage?

Patient portalDetermining how to increase patient engagement is becoming increasingly important within physician practices. If a practice wants to successfully attest to Meaningful Use Stage 2, as part of the Medicare and Medicaid EHR incentive programs, it will need to prove that patients are actively engaged in using their patient portal.

Here are some suggested tips for getting patients (even reluctant ones) to register to use the portal and to continue using it over time.

Raising Patient Awareness

This may be all too obvious, but how does your patient know that you even have a patient portal? Office staff can inform patients as they come in for an appointment. They can provide step by step instructions for completing registering forms using the patient portal and for entering demographic information needed by your office.

Placing a desktop computer in the practice’s lobby is a great way for patients to begin this process. Additional information such as brochures can be also displayed in and around the lobby to raise awareness. If your practice has a website, it would be a great idea to promote the portal by providing a link to get started. Sending a post card to all patients from the practice’s database is yet another way to raise awareness.

Patient Benefits

It’s important to highlight features of the portal that patients will be interested in. Some of these features include:

  • Having access to lab results without having to wait for a callback from the physician’s office
  • Being able to send and receive secured messages from their physician
  • Being able to schedule appointments online without having to call in to the office
  • Receiving reminders in advance of their next scheduled appointment

It’s critical that a first time user’s experience is a pleasant one. The patient portal should be simple and easy for patients to understand and use. If it is, patients are much more likely to see value in the portal and will continue using it

After a patient begins using the portal they will begin to take ownership of their electronic health record. This can be quite beneficial, in terms of maintaining accurate records, for both patients and providers. Patients can also begin adding additional information into the EHR to give a more complete picture of their overall health on an ongoing basis.

In the area of preventative maintenance, some portals offer a wellness tracker feature allowing a patient to enter their own, weight, blood pressure or any other information that the physician would want monitored. Information can be seen within the portal by the physician without the patient having to come to the office. This can especially be effective for patients with chronic conditions.

The Physician’s Role

Physicians have probably the most important role in promoting a patient portal. Some physicians are technologically challenged so it’s understandable that they would be reluctant to use the patient portal themselves. Once they are trained and acclimated, however, they can advise their patients on the benefits and ease of use.

Patients who are encouraged by their physician to begin using a portal are more likely to heed their instructions. This can be all that’s needed to get someone to use the patient portal for the first time…and continue using it.

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Hire the Right People for Your Practice

Medical Web Experts newsletter

It takes time and money to recruit and train new staff, and hiring the wrong person can affect your medical practice’s bottom line. To maintain a well-functioning business, make the most of the recruitment process, and improve the odds of hiring a qualified candidate that is a good fit for your practice, your healthcare organization can employ a few simple, tried-and-tested strategies.

  • Make a list of attributes you want in an ideal candidate. This includes a list of skills or qualities that a candidate has to have in order to be considered for the position, as well as a list of things that might be considered deal breakers.
  • Create a list of standard interview questions. Once you know what you are looking for in an ideal candidate, you can come up with a list of questions to ask during interviews. Be sure to ask each candidate the same questions so that you have a proper basis for comparison.
  • Quantitatively evaluate. In our interview process, we use a spreadsheet like the one below to empirically evaluate all candidates. You can download the template and tailor it to your needs here. We derived our methodology from a recent blog post by David Skok, in which he talks with Mark Roberge, VP of Sales at HubSpot about their hiring process.
    Hiring methodology
  • Test applicants’ skills. Just because a resume says that an applicant knows how to verify insurance, doesn’t mean it’s true. Even if it’s only one small part of an employee’s responsibilities, if it’s a crucial part of the job, don’t be afraid to test it.
  • Check references. Though a certain candidate may give off a good vibe during an interview, checking references can help you learn more about their strengths, work style and experience from an uninterested party.

The urgency to fill an open position can cause human resources departments to make rushed decision. Keep in mind that a bad hire can have a negative impact on an organization even after the person has left the practice. Meanwhile, a great hire can bring out positive change.

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¿Por qué implementar un Portal de Salud para pacientes?

Patient Portal National Sales Manager, Ron ShoopDe acuerdo con una encuesta de Black Book Rankings, una empresa estadounidense que se dedica a realizar investigación de mercado sobre tecnología y servicios médicos, el 17% de los profesionales médicos quieren cambiar su Registro Médico Electrónico (EMR). Aunque la encuesta se trata de profesionales en EEUU, lo mismo se puede decir para médicos en países de Latinoamérica. Muchos hospitales, al igual que clínicas privadas, implementaron sistemas electrónicos de registro médico sin saber bien las funcionalidades que iban a necesitar. Ahora, estas mismas organizaciones, mientras buscan un sistema adecuado, también están buscando un portal de salud para pacientes. Pero, ¿es necesario tener ambos sistemas? Ron Shoop, Gerente Nacional de Ventas de Medical Web Experts nos ayuda a responder a esa pregunta, y nos da más información sobre el valor de un portal de salud.

¿Cuáles son algunas de las diferencias entre los portales de salud y muchos de los sistemas EMR que están en el mercado hoy en día?

Los portales de salud y los sistemas electrónicos de registro médico tienen características muy parecidas, y ambos contienen mucha de la misma información. Por ejemplo, el software EMR tiene una sección de “condiciones o afecciones” que incluye el historial de cada paciente con data sobre antecedentes de enfermedad y enfermedades actuales. Muchos portales de salud también lo tienen. Pacientes usando estos portales pueden ver la sección de condiciones, al igual que otra información en su registro médico. La cantidad de información que un paciente puede ver depende de las capacidades y características del portal, y también de la clínica o del hospital. Muchos portales de salud permiten que los médicos elijan si los pacientes tendrán acceso a la totalidad de su registro médico o solo a algunas partes.

¿Puede una clínica utilizar un portal de salud sin tener un sistema electrónico de registro medico?

Sí, se puede, y muchas organizaciones lo hacen. La diferencia, por supuesto, es como la información de cada paciente llega al sistema del portal. Cuando un portal se integra con un sistema EMR, los datos de los pacientes se transfieren de forma automática, sin ningún trabajo adicional para los empleados. Pero cuando no hay un sistema de registro electrónico médico que le envié esos datos al portal, significa que alguien va a tener que hacerlo manualmente. Hay maneras fáciles de hacerlo, y no tener un sistema EMR no debería detener a nadie de implementar un portal de salud para pacientes. Para clínicas con menos de diez médicos, un portal de salud puede ser una buena opción sin necesitar tener un registro médico electrónico.

¿Cuáles son algunos de los beneficios de tener un portal del paciente?

Portales de salud ayudan a involucrar a los pacientes en su propia salud. Esta es una de las razones principales que muchas clínicas y organizaciones médicas quieren darles acceso a sus pacientes a sus registros médicos. Aunque algunos médicos están en contra de darle a los pacientes acceso completo a sus registros, la gran mayoría está de acuerdo. Y para los que quieren que ciertas partes no puedan ser vistas por pacientes, hay compañías de portales de salud, como Medical Web Experts, que brindan esas posibilidades. El Enterprise Patient Portal tiene la capacidad de brindar acceso a ciertas partes del registro médico o al historial completo – según la preferencia de la organización.

¿Qué tan importante es ser capaz de personalizar un portal del paciente?

La personalización del portal le permite a los hospitales ser flexibles y prestar una mejor atención y experiencia para los pacientes, mientras ahorran tiempo y dinero. Un buen ejemplo de cómo la personalización puede ayudar a un hospital o a una clínica es la incorporación de formularios electrónicos de admisión. Estos formularios pueden eliminar documentos en papel y ayudar a los médicos a hacer un diagnóstico más oportuno y preciso. Esto se hace programando el portal para que le haga preguntas al paciente cuando se registra. Una pregunta puede ser: “¿Qué enfermedad le trae a vernos hoy?” Después, según la respuesta del paciente, el portal le hace otras preguntas que le pueden ser útiles al doctor.

Muchas compañías de EMR tienen sus propios portales de salud. ¿Por qué una clínica que ya utiliza un sistema electrónico de registro médico le querrá comprar un portal a un tercero?

Los portales de salud de muchas de las compañías que venden ambos productos no son fáciles de usar, y hace que los pacientes no lo utilicen. Por este motivo, algunas organizaciones médicas contratan los servicios de un tercero. Las compañías que se dedican únicamente a portales de salud entienden cuales son las necesidades de los médicos, como también de los pacientes, y permiten la personalización de sus sistemas. Sin embargo, un problema que muchos hospitales tienen es que los vendedores de EMR requieren una interfaz para poder incorporar el portal de salud con el sistema electrónico de registro médico. Muchas veces, para hacer estas interfaces las las compañías de EMR cobran muchísimo dinero. A veces hasta $15,000! Esto pasa con muchos de los médicos con los que trabajo a diario. Igual, muchos siguen eligiendo portales de salud de terceros, más que nada por los beneficios que un tercero les puede brindar.

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