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6 Medical Website Design Tips for Improving Your Web Presence

Seventy-two percent of internet users say that they have looked online for health information of one kind or another within the past year. Your web presence reflects directly on your services, so make sure to follow these six tips when developing and maintaining your site. 1. Define a clear purpose. The first step in achieving an effective medical website design is to decide on your site’s singular purpose. According to Forbes, most sites fall under the umbrella of one of the following purposes: To sell products or services. To generate leads (new patients). To establish credentials. You will then need […]

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Three Reasons Every Medical Practice Needs a Blog

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Chances are that your patients are searching for health information online – and who better to get it from than you, the experts? Whether you’re answering general questions on-the-spot via social media or providing credible, well-written information on your practice’s blog, your patients are going to value your feedback. Here are three reasons that medical blogging is a must for any practice: 1 . Establish trust with patients. Offering an informative resource to consumers elevates you to expert status, thereby reinforcing the value of your services. The open and casual nature of blogging makes your practice seem more personable and […]

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6 Ways To Engage Physicians & Boost Brand Success

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Engaged physicians are the manifestation of your brand, the set of values that your hospital represents and the experience this creates for patients. Engaged physicians are visibly stimulated by their work and are perceived as loyal and productive. They are outwardly committed to their hospital’s mission and dedicated to organizational success. These stars are referral-magnets, and are thus your best medical marketing tool. Engagement is often mistaken for a personality trait, along the lines of enthusiastic or hard-working. However, employee engagement does not simply taper down to innate self-motivation; more often, it’s the result of a well-structured organization that enhances […]

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EHR Sponsored Alerts: A Medical Safety Net or Cause For Concern?

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Free web-based EHR software sounds like a great idea, but what if this software is sponsored by pharmaceutical companies? Practice Fusion, one of the largest providers of EHR software, has more than 112,000 healthcare professionals using its products in around 5.5 million office visits each month. The vendor’s no-cost software has an alert feature that notifies providers when patients are due for services such as vaccines. These alerts are paid for by industry groups such as Merck & Co. Practice Fusion found that over a four-month period, the alerts increased vaccinations by 73 percent, which amounts to an additional 25,000 […]

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A Healthcare Marketer’s Guide To Instagram and Pinterest

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Move over, Facebook. Instagram and Pinterest are taking over. The image-centric platforms are the two fastest growing social media networks, edging out highly popular sites such as Twitter, Facebook and LinkedIn. Considering that health, fitness and inspiration are three of the most popular topics on these platforms, healthcare organizations should take notice and capitalize on the mass appeal of these networks to reach a broader audience. Once you know the basics, everything on social media is an experiment. Your brand is the sum ethos created by your posts, so you have room to make mistakes. Use these Instagram and Pinterest […]

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Facebook News Feed Updates May Impact Your Medical Practice

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In efforts to create a more individualized experience for users, Facebook recently announced changes to its news feed content algorithm based on feedback from users. The updates could affect your healthcare organization’s social media marketing efforts. The social media giant plans to alter the balance between content from friends and pages in three ways: Users who tend to run out of content will now see more – even if this means seeing multiple stories from the same publisher. Updates from close friends will appear higher in the news feed, which means that content from pages and advertisers will get pushed […]

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Don't Breach HIPAA While Messaging & Texting Patients

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Secure messaging, video conferencing and social media are all useful communication tools for physicians in light of the accelerating digitization of the healthcare industry. Social media outlets, in particular, are a seductive alternative to traditional communication channels, such as email and telephone, as they allow users to be connected at a moment’s notice. Using services such as these can allow practices to strengthen the physician-patient relationship and can even lead to improved medication adherence and better treatment outcomes. In fact, according to a study conducted at an Australian university, people tend to value video feedback over written comments. For physicians, […]