Developing content to attract new patients is one of the most valuable forms of marketing for hospitals. Content marketing delivers valuable information to potential patients in a way that informs and engages without doing a “hard sell”. It speaks to customers in a more natural way than traditional advertising, and it works particularly well for hospitals and healthcare providers.
According to a survey by the EHR technology recommendations business Software Advice, of over 4,500 patients in the U.S., 42% of patients reported use of online physician review, with the majority (62%) using online reviews in their initial search to find a new doctor. Almost half the respondents would travel out-of-network for a doctor that had more positive reviews. Yelp and RateMDs.com are just two of the go-to sites most often used for customer feedback. A study …
It’s easy to overlook the basics of web design amongst the many trends that are constantly churned out. Yet getting the basics right is the most important part of any healthcare web design. Keep these four tips top of mind to help improve your conversion rates. 1. Attract Attention Plain and simple, your website needs to stand out. Consumers are faced with ever increasing amounts of information via the internet, so a site that stands out (for the …
Regulations surrounding the use of social media within the healthcare industry can cause physicians to think that it’s a waste of time, however some providers are beginning to realize that there are actually enormous gains to be made from engaging in social media. Here, we look at how to make the most of social media within medical practice internet marketing while still ensuring HIPAA compliancy.
Making your medical website search engine-friendly not only benefits your business, but your visitors, too. And while every healthcare organization is different, there are some key tips that should be taken into account to ensure an SEO-friendly medical web design.
The term “content is king” is one of the most quoted phrases in the world of online marketing. When it comes to marketing for doctors, what you say about your business through social media, blogs, and your website can contribute significantly to the success of your medical practice.
The fundamentals of UX Design and UI Design are ideas that were around long before the internet, but what do they actually mean? In simple terms, UX Design refers to the term User Experience and how a person feels when interacting with a system (this could be a web application, website, or desktop software). UI Design refers to the term User Interface and how everything is designed into a device with which a human being can interact (such as …
For many years, the most important consumer group for marketers to target has been the Baby Boomers (born between 1946 and 1964), yet there is a new group that healthcare marketers should have their eyes firmly fixed on: the Millennials.
While there are plenty of “general” hosting options available for your healthcare website, selecting a company that specializes in medical web hosting will ensure that all of your organization’s needs are met to help reduce online risks, maintain compliance, and increase revenue.
Not quite sure what a micro-moment is? You’re not alone. Yet recent research, backed by the search giant Google, suggests it’s a game-changer for marketing. The internet revolutionized our access to information. Now, mobile has fundamentally changed the way that we obtain information, and in doing so, transformed consumer behavior forever.