South Slope Pediatrics have been providing quality, personalized pediatric care to the families of Park Slope, Brookyln for the last 10 years. Their focus is on children’s health and well-being and developing trusting relationships with parents. Visit their new South Slope Pediatrics website to learn more about their practice.
To learn more about our customized approach to pediatrics web design visit our medical website design homepage.
PainMedGroup is a pain management and rehabilitation center committed to offering highly specialized and cutting edge procedures. Their fellowship trained team of anesthesiologists and physical medicine and rehabilitation physicians perform minimally invasive disc procedures spine and joint injections, and regenerative treatments and provide the best in quality care.
To learn more about our customized features for pain management clinics visit our medical website design page.
Our four-part series on the three functions of video in an online marketing campaign is about to feature a bonus function: all three.
If you can accomplish a video that does all three of these things, your campaign is likely to take off and you will for sure see increased web traffic and more attention from the community. Your magic video will need to accomplish the following in order to be successful:
This “attractive quality” is usually humor, which poses a problem for many medical practices that want to appear serious and instill trust in their potential client base. Even though the right creative mindset can accomplish anything, many simply choose to release multiple videos that fit each of the three functions in their own way rather than put all of their resources into one video. The impact may not be as notable, but videos will still have fantastic health care internet marketing results for your practice.
Read more: Three Ways Video Can Help Your Medical Practice: Part 3 – SEO
Three Ways Video Can Help Your Medical Practice: Part 2 – Links
Three Ways Video Can Help Your Medical Practice: Part 1 – Branding
Marketing for doctors has moved into the twenty-first century – and a video marketing campaign is a great way to build up your efforts and increase traffic to your site. Let’s examine the third function of video.
Video Function #3: Your SEO campaign
As far as your search engine optimization campaign is concerned, the main goal of a video is to increase search engine rankings results and boost web traffic. Releasing a well-made video featuring your practice can be a great way to boost your SEO campaign and bring your site up in the search engines.
This is mostly accomplished through sharing and backlinks. A tip from the pros is to host the video yourself rather than using YouTube or Vimeo – this means that you can program it so that it can’t be embedded in any other website or social media profile. This encourages people to link to the actual URL on your website where the video is featured. Be sure to build up and perfect the content and links on that page, and once your star video is uploaded you can put the word out with your marketing campaign. This tip will also help you get rich snippets in Google search engine results.
Read more: Three Ways Video Can Help Your Medical Practice: Part 2 – Links
Three Ways Video Can Help Your Medical Practice: Part 1 – Branding
Video can be an enormous help for your medical website design and marketing efforts. Let’s continue by looking at the other two main functions of video in a medical marketing campaign.
Video Function #2: Links to your site
Imagine an easy way to get other people to link to your website and talk about your medical practice. A video – if posted, hosted, and embedded the right way – can bring a huge amount of traffic to your webpage as well as help you place links to your practice’s website all over the internet.
In sharing a video, users will either A) embed the video in another page or on a social media profile or B) share the URL of the page that the actual video is on (e.g. www.youtube.com/mypracticesvideo). Though people embedding your videos can be helpful too, when they take the second approach your practice is afforded an easy way to share links to its website. By adding a keyword anchor text link or a live URL to your website on the page, you’ll pass links to your site all over the place. These links can also serve to help out your SEO campaign by passing the link juice on to your website.
You’ll need to create a video that people will want to link to, just like a video for branding purposes. A great way to get started is with an informative video that explains some concept that can be related to your company – for example, Google’s videos featuring interviews with SEO expert Matt Cutts answering questions from users.
Read more: Three Ways Video Can Help Your Medical Practice: Part 1 – Branding
In the world of online marketing, videos are far more versatile and beneficial than most doctors would think. Adding a video to your website (and doctor SEO campaign) is more than just a frill – it’s a way to increase traffic to your website and attract new patients to your practice.
There are a number of different functions of video in your marketing campaign. In this four-part series, we’ll focus on the three main approaches as they relate to your doctor marketing 
tactics.
Video Function #1: Brand recognition
Branding isn’t just for corporations and companies offering a product – just like any other company, your practice or hospital is offering a service and should be branded as such. Think beyond cheesy slogans and jingles and consider how helpful video can be in encouraging recognition of your practice.
Branding your medical practice is about creating an image of your services in your client’s minds and encouraging them to think of you first when they need medical care. Even a simple “welcome” message in video format will stick with your potential patients longer than images or text on your site – and imagine the benefit that a virtual tour of your office guided by your friendly staff can have. Take the opportunity to show off what’s great about your practice.
We are pleased to bring you the new live St. Louis Pediatrics website design. Their board of certified St. Louis pediatricians is committed to the health of your children and to fostering collaborative relationships with all their patients. By providing online appointment scheduling and information about common medical concerns, their new interactive pediatric website is designed to better serve their patients.
To learn more about our customized approach and wide range of features visit our medical website design page.
Got a LinkedIn account? The wealth of personal information on your profile might put you and your company at risk of being hacked.
In two recent attacks on Gmail and RSA, the hackers both used sneaky techniques and gathered information to send out what appeared to be trustworthy emails from co-workers. While it’s unknown where the hackers got their information, social media websites (particularly LinkedIn) are suspected as a potential source.
The average LinkedIn profile contains a large amount of personal information that could be used against you, including where you work and links to your colleagues’ profiles. In a recent case study reported on CNN.com, an online security consultant reported how he infiltrated a high-profile company’s private LinkedIn circle in a matter of days.
By creating a fake LinkedIn profile pretending to be a company employee, the consultant (Ryan O’Horo of IOActive) was able to send out 300 connection requests to company employees and received over 60 connections. His profile, loaded with realistic-sounding details (like his position and history), made him seem enough like an actual employee that many simply didn’t question whose request they were accepting. He then requested access to a private group, and his request was granted without the moderators confirming that he was an actual employee. From there, he posted a link on the group’s wall and got 87 hits within two days.
One employee figured out at that point that he was a fake, but the results of this case study are somewhat startling. While social media is a fantastic was to grow your business – and LinkedIn continues to be an invaluable tool for corporate networking – it’s important to know who you’re connecting with and who you’re letting into your work circle.
For more information on medical social media marketing and medical web design, visit us online.
For doctors trying to reach their patients online, using Google+ can provide surprising marketing benefits that help them be more “findable” on the web. Consider that 44 percent of all Internet users search online to find information about health professionals, and suddenly the importance for doctors of having a good online presence should be more clear.
In this article I’ll discuss three reasons why I think that, if you participate in Google+, the newest social network, you can improve the chances your name will come up when prospective patients search for something you’ve written about. If you’re not a doctor but you do know that many prospective clients use the web as a way to find you and your competitors (click here to learn more about medical web design and SEO), this article will also be relevant to you.
1. Rise in the Rankings
First, participating in Google+ gives doctors an advantage because content you share on Google+ has an “edge” against other stories. That’s right–Google (the search engine) likes stories that’ve gotten shared or +1’d on Google+ better.
For example, if a doctor writes a post about back pain and shares it via Google+, Google will favor this post in search results for topics related to back pain over comparable results not linked to a Google+ user. That’s important–because the higher up your content appears in search results, the more likely it is someone will visit your site.
2. Amplify Your Web Activity
Second, benefits of participating in Google+ grow as your network grows. Fellow blogger and search marketing expert Brian Whalley elaborates on what this means:
“[As you build up] a large following on Google+, content you’ve shared with your followers will also show up in those followers’ relevant Google.com searches, keeping your business top of mind and increasing its visibility among existing followers across multiple channels.”
3. Stand Out From the Crowd
Third, Google+ helps you stand out in search results because of the social data (such as your headshot, a link to your Google+ profile, and/or the number of people who have +1’d your article) included along with your content as another perk of participating. Social data will make people trust your content and make a searcher more likely to click it.
You might’ve read recent articles pooh-pooh’ing Google+ because there “isn’t a lot to do on it” or because people spend (waste?) less time on it than on its competitors.
But the truth is, these articles miss the point: which is that when you use Google+, you enhance your visibility every time someone searches on Google.com. Who cares if your patients don’t use Google+? They definitely use Google–and that’s where the results of your engagement on Google+ will show up.
Establishing yourself as a trusted medical expert is only going to become more important over time. The cost of care is rising and patients even today often don’t view distance as a deal breaker if it means better treatment at lower cost. Where will patients head to find the best care out there?
More than likely, to the Web.
Katie Matlack is the Medical Market Analyst at Software Advice. She writes about healthcare marketing and health IT, including electronic health records. For a 5-step guide to getting started on Google+ today, plus a more in-depth discussion of the perks of Google+ and more resources to help you get started, please visit the original article on the Software Advice blog.
Orthopedic Health LLC is a leading provider of quality orthopedic care for patients of all ages. Offering complete orthopedic services in the Milford, CT area, they perform on-site cutting-edge procedures such as hand, joint replacement, X-ray examinations, and trauma surgery. Orthopedic Health is committed to providing individual and personal care to each and every one of their patients.
Visit our medical website design features page to learn more about our customized approach for orthopedists, as well as a wide range of medical specialties.
Speak today with a Medical Web Expert and learn how to make the internet work for you.
