Why Private Practices are Abandoning Insurance – and It’s Not Slowing Down

health insurance

Many private practices are starting to feel the pinch brought on by the Affordable Care Act. Rising costs and red tape, coupled with declining payments and revenue, are causing many practitioners to switch to employment in hospitals with the potential of greater earnings.  But those who prefer to stay in private practice are increasingly opting out of insurance altogether.

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Not Considering a Patient Portal This Year? You Should Be

patient portal

The benefits of implementing patient portal technology and services make it a win-win situation for both patients and physicians. Not only does a portal help patients participate more actively in their own health, but portals also save the practice a significant amount of time, staff resources, and money.

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Want More Patient Testimonials? Here’s How to Get Them

woman typing patient testimonial

Patient testimonials can be a great way to increase your online presence and client base, and show potential patients that you offer the best care available. According to Nielsen’s most recent Global Trust in Advertising and Brand Messages report, online reviews and testimonials are one of the most-trusted types of information. Don’t underestimate the power your patients have in shaping the face of your business. Here’s how to get the most out of your office’s positive reviews.

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It’s Easier Than Ever to Get New Patients (If You Know Where to Look)

google near me

In 2011, Google created the “near me” search clause, which Google uses for searches that it feels warrant geographically specific results. And since then, “near me” searches have increased almost 34 times, and even doubled in the past year. People looking for treatment will use this feature to find the nearest appropriate medical practice.

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How Healthcare Social Networks Are Changing the Medical Industry

social networking

Healthcare providers are increasingly using social networks to find research and treatment information, career tips, and the chance to collaborate and communicate securely with colleagues. Research shows that physicians are often too busy to keep up-to-date with medical journals and attend conferences, and are more likely to adopt new procedures and treatments if information is shared with them through social networks.

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How SMALL Practices Can Create LARGE Communities on the Web

networking

Guest post by Mickie Kennedy, Founder of eReleases The biggest issue facing the healthcare industry is increasing government regulations like HIPAA. The same issue applies when professionals in the healthcare industry contemplate using networking and social media sites to build a following and get more patients.

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Go Mobile or Lose Patients: Mobile Overtakes Desktops Among Patients

global mobile internet users

Healthcare is often behind the times when it comes to technology. Web design and digital marketing is no exception. In fact, many hospital and medical practices have outdated websites that do little to cater to today’s highly-connected consumers who are spending more time browsing the internet on their smartphones than on laptops or desktop computers.

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3 Tips For Handling Negative Online Reviews

healthcare - online reviews

Part of having an online presence is learning how to handle negative feedback. The internet is a public forum that invites criticism and its anonymous nature makes it all too easy for people to leave aggressive comments, whether they are fair representations of your service or not. The good news is that once you get past the initial sting of a bad public review, there are a few easy steps you can take to mitigate the unsavory impression …

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How Hospitals Are (and Should Be) Leveraging Social Media

social media marketing

Nearly all US hospitals have taken to social media outlets in recent years to engage patients and enhance the hospital experience. Using sites such as Facebook, Twitter, YouTube, LinkedIn, FourSquare and blogs gives clinicians the opportunity to interact with the three-quarters of adult Internet users in the US who actively use social networking sites. It also extends hospital influence much further than allowed by the one-sided telephone and mail marketing campaigns of the past.

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What Meaningful Use Stage 3 Requirements Will Mean for E-Prescribing

e-prescribing

Guest post by Charles Settles, Product Analyst at TechnologyAdvice Electronic prescribing has become an integral part of EHR software, but the proposed rule for Stage 3 of Meaningful Use may introduce changes — for better or worse. Stage 3 of the Meaningful Use incentive program, according to the proposed rule, will “streamline the program by removing reporting requirements on measures which have become redundant or ‘topped out’ through advancements in EHR function and provider performance for Stage 1 …

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