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Patient Communities and the Transformation of Health Care

online communities

It’s no secret that the internet has given patients more access to information that empowers them to take control of their own health. Patient engagement is growing steadily due to informed health care consumers creating strong networks of online communities that are redefining physicians’ roles as caregivers. In the past, most patients simply waited for their doctor to diagnose an illness and suggest a treatment. Today, with the creation of online patient communities, for many patients this is no longer the case. By participating in these communities, patients are finding that they can easily obtain helpful information and share their […]


Matching Unused Medication With Patients In Need


50 million Americans cannot afford to pay for the medication that has been prescribed to them. Meanwhile, $5 billion worth of prescription drugs are incinerated or thrown away each year – and another $2 billion worth sit on doctors’ shelves until they expire. SIRUM, a nonprofit operating out of Stanford is ready to change that. Using innovative technology, SIRUM (Supporting Initiatives to Redistribute Unused Medicine) connects unopened, unexpired medications to low-income patients. When drug donation facilities, pharmacies, nursing homes and clinics upload data to SIRUM about their medication surpluses and needs, the software matches the donor to recipient clinics with […]


Why E-Prescribing Is On The Rise


Over four billion prescriptions are written annually in the U.S., but most of those prescriptions are no longer written on paper. By April 2014, 70 percent of physicians were prescribing electronically. The number of providers e-prescribing has boomed in recent years due to a host of incentives and a variety of perceived benefits, including cost savings and the reduced risk of human error. Why the surge in popularity? E-prescribing allows doctors to send prescriptions to pharmacies from an electronic device, reducing prescription errors and reducing the time that patients must spend waiting at drug stores. The software can review a […]


Healthcare Marketing Trends for 2015: What You Need to Know for Your Practice

healthcare marketing

In the digital age, the strategies that hospitals and medical practices use to achieve their healthcare marketing goals may not be the same from one year to the next. With consumer trends rapidly changing, it is important for marketers to keep up if they want to stay competitive. In 2012, we outlined some of the latest trends in healthcare marketing at the time. Here’s what your healthcare organization should be focusing on in 2015: 1.  Don’t just build a brand, build an experience. Research has shown that people are exposed to up to 5,000 ads a day. Advertising is everywhere, […]


Apple’s New ResearchKit: A Gamechanger for Medical Research?

researchkit for medical research

Millions of people carry iPhones, and starting this April they will have the means to track personal diagnostics while participating in large-scale medical studies. This will be possible thanks to Apple’s ResearchKit, a tool developers can use to create apps capable of collecting mass data for medical research. An expansion of Apple’s Health app and HealthKit, this new open-source platform enables the frequent collection of precise, objective and quantifiable data from a greater population than ever before, potentially transforming the way that medical research is conducted. How ResearchKit Works ResearchKit apps not only provide an easy way for users to […]


Cyber Criminality in Healthcare: The High Value and Easy Access of Medical Information

cyber criminal

How much data do you need to identify a person? According to a new MIT study, bare metadata can paint a surprisingly personal portrait of each of us. When researchers analyzed the anonymous credit card transactions of 1.1 million people, they found that it was possible to identify the unique purchasing patterns of more than 90 percent of subjects with only four pieces of data, such as timing or location. This is information that many individuals willingly expose through social media. After identifying a purchasing pattern, analysts were able to find the name of individual consumers by studying data from […]


Avoid Penalties: Choose the Right EHR for Meaningful Use

Meaninful Use

Since the program’s inception, Meaningful Use has drawn criticism from all sectors of the healthcare industry, but it has also cemented itself as a critical component for achieving the triple aims of healthcare: providing safer care, improving population health and lowering care costs overall. The program has undergone many changes over the years, and it can be said that it is still a work in progress; but one thing that is for sure is that Meaningful Use is here to stay. For providers, using the right EHR technology is central to the success of Meaningful Use – and not all […]