3 Ways to Reach Healthcare Consumers Through Web Content

Turning consumers into customers starts with understanding who your consumers are, and what they’ll respond to the most.  Creating effective content is easy once you’ve a) defined a goal and b) chosen a channel whose user base is likely to match up with your potential customer base. There are a few content distribution channels that you’ll consistently find most effective at reaching internet users in 2016 and guiding them toward your brand. 1. Create unique, interesting videos. Over 78% of …

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If Over 90% Of People Are Interested In Using A Patient Portal, Why Do Only 25% Of Patients Report Using it?

Nurse Interacting with Patients through Patient Portal

For most adults, the use of the Internet and other electronic communications is second nature – yet when it comes to the adoption of patient portals, the majority of practices report overall averages of just 30%. Why so low? A recent survey carried out by Accenture clearly showed a high amount of interest, around 90%, in digital tools, such as portals, but patients just aren’t using them.

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Three Ways to Increase Patient Portal Engagement

People engaged in their healthcare - patient portal

This week, CEO John Deutsch was quoted in an EMR Daily News article about how to get patients to log in to patient portals and keep using them to manage their health. While patient portals have become central to discussions of Meaningful Use and key tools for patient engagement, they remain vastly underutilized. EMR Daily News put forth three essential strategies for making sure that you portal successfully reaches patients.

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Engaging Women in Healthcare Marketing

Business Woman in HealthCare Marketing

It’s no secret that women are the primary decision-makers for consumer goods in the majority of households. And as much as 80-90% of all healthcare decisions are made or influenced by women. Yet it appears that the healthcare industry isn’t talking to women, failing to take into account their unique perspectives and experience as they develop and launch their marketing campaigns.

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Healthcare Marketing Trends You Can’t Afford To Miss in 2016

Medical Marketing Services

The ongoing transformation of the healthcare industry is constantly presenting new opportunities and challenges. The shift towards a digitally empowered generation of healthcare consumer is already underway; according to Pew Research, as much as 72% of patients routinely turn to the Internet for information about doctors, hospitals and medical treatments.

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Mobile Health Technology: Improving Wellness and Profitability

Mobile health technology is proving to be a win-win solution for patient wellness and profitability for health care organizations. The development and adoption of mobile medical apps has helped to bridge the gap between patient and provider, and there are no signs of the market slowing down. In fact, it is estimated that by the end of 2017, demand for medical apps could outpace supply by as much as one-to-five. 

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Guarantee Success With HIPAA-Compliant Email Marketing

hipaa compliant emailing

Email marketing is a great way to stay in touch with your patients. According to statistics compiled in 2014, there are more than 3.2 billion email accounts with 91% of consumers checking their email once a day. Email ad revenue has also reached $156 million per year, and for every $1 spent on email marketing, the average return on investment for businesses is $44.25.

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