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Bridge Patient Portal Team Attending HIMSS 2014 Annual Conference

Medical Web Experts is proud to announce that members of the Bridge Patient Portal team, led by President and CEO John Deutsch, will be attending this year’s annual HIMSS conference, which is being held February 23-27 in Orlando, Florida. Bridge representatives will be in attendance for the last three days of the conference, from February 25-27 – and they are looking forward to meeting with clinicians, IT professionals, and healthcare executives. Bridge is one of the leading software solutions for patient engagement, one of the main topics of interest at HIMSS14. Patient engagement is the process by which patients become [...]

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A Definitive Explanation of the New HIPAA Omnibus Ruling

This article applies to Covered Entities (any health care provider, health plan, or health care clearinghouse) and Business Associates (any person or entity that creates, receives, maintains, or transmits protected health information on behalf of a covered entity). With new HIPAA regulations and enforcement procedures having taken effect last year, it is important for HIPAA-covered healthcare entities to reexamine their obligations and ensure that the proper safeguards are in place to conserve the privacy of their patients’ protected health information (PHI). The biggest challenge for organizations is ensuring compliance with the new HIPAA Omnibus Rule, which became effective on March [...]

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Three Ways to Ensure Your Medical Website Reaches Low Health Literacy Patients

Imagine this: you’ve just spent thousands of dollars on a revamped website that you’re hoping will get your healthcare organization greater exposure. Your new site is innovative, is packed with information, features built-in tools to increase engagement and online communication, and is optimized for search engines so that existing and prospective patients can find you. The problem? People coming to your website are leaving quickly, they aren’t using your online tools, and your patients are complaining that they can’t find what they need. If this scenario sounds familiar, it could be that the website was not designed with your patients [...]

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Medical Web Experts Now Available On Athenahealth Marketplace, Bringing Integrated Website Design and Tailored Marketing Solutions to Physicians

Healthcare web design, development and marketing innovator Medical Web Experts announces its inclusion as part of athenahealth’s Marketplace of best-in-breed solutions. SAN DIEGO, CA, February 03, 2014 /24-7PressRelease/ — Medical Web Experts, a provider of web solutions for the healthcare industry, today announced a partnership with athenahealth as part of the More Disruption Please (MDP) program. Together, the companies will work to link athenahealth’s growing network of care providers across the U.S. with the capabilities of Medical Web Experts so they can more efficiently bring integrated website design and tailored marketing solutions to physicians. “Medical Web Experts delivers a powerful tool for [...]

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Could 2014 Be a Bad Year for Security Breaches at Hospitals and Healthcare Practices?

Guest post by Xavier E. Martinez from Power Your Practice If you thought this would be the year securing patient data would finally become easier, you may be in for an unpleasant surprise. A recent Experian report predicts the healthcare industry will see more large-scale security breaches affecting patient privacy in 2014. According to Michael Bruemmer, Vice President of Experian’s Data Breach Resolution, the sheer size of the healthcare industry is what makes it vulnerable to security risks. If you add all currently insured patients to the 7 million incoming patients resulting from the new Health Insurance Exchanges, then couple that [...]

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How Do Patients Use Online Physician Reviews?

The concept of the “consumer patient” is becoming more prevalent. Patients are increasingly taking the reins in managing their own health, including becoming more selective about the doctors they visit to receive care. Patients are treating healthcare as a commodity; and just as a customer might read other customers’ online reviews of a restaurant before dining there, patients are turning to online reviews of doctors before scheduling appointments. Software Advice, a resource for medical software reviews and research, recently surveyed 4,500 patients to determine what role online patient reviews play in patients researching their doctors. Their research found that 62 [...]

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Healthcare Professionals Use Social Media to Learn From, Connect With Other Experts

Guest post by Frank Irving, Editor of Medical Practice Insider. More than 60 percent of physicians scan or explore social media daily or weekly, and the majority of them believe that using social media can improve the care they deliver. That’s according to a study eMarketer released earlier this year. Indeed, about 30,000 physicians have watched or discussed presentations from Mayo Clinic experts since November through QuantiaMD, a social learning and collaboration platform. The on-demand, voice-over-PowerPoint presentations allow physicians — regardless of practice setting — to ask questions of presenters and participate in peer-to-peer dialogue in a format similar to Facebook. [...]