How to Hire the Best Medical Web Designer for Your Business

medical web designer

Entering the world of web design can seem a little overwhelming. With so many designers and companies to choose from, finding the right designer to meet your medical web design needs – someone that understands what you are looking for and can accurately create the website that you want – is one of the most crucial decisions that you will make for your business.

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Integrating Social Media and Your Medical Website

social media

  Your website and your social media platforms should operate like best friends – hand in hand. When working seamlessly together, they have the potential to build greater exposure online for your medical business. If there is a disconnect between the two, or you have yet to bridge the gap between social media and your site, consider the potential interactions and new patients that you are missing out on.

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How to Build Trust In Your Healthcare Website In 2016

trusted physician

Web surfers are increasingly suspicious and mistrustful these days, and rightfully so. Hackers are continually innovating cutting-edge ways to infiltrate and corrupt unsecure websites to gain remote access to computers, steal information, and commit credit card fraud and identity theft.

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Why Local Web Agencies Fail in Healthcare

web design & marketing

Everyone can agree that the healthcare industry is a complicated ecosystem. A wide variety of physician payment models and a diverse range of medical specialties, each with unique needs, makes for tricky terrain to navigate. It’s only logical that agencies servicing the healthcare industry for medical website design and marketing services would require experience and a deep understanding of the healthcare industry in order to effectively plan and execute a marketing campaign.

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5 Tips for a Great Contact Page on Your Medical Website

contact page web design

So your medical website has an attractive design, engaging content, and well-organized subpages that are easy to navigate. Your visitors have had a good experience perusing your site thus far (if they hadn’t, they would have left by now), and they eventually make it to the contact page. This is the moment of truth; do they convert into a lead, or do they decline at the last moment?

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4 Ways Health IT Is Improving Patient Care

Health IT doctor

Advances in Health IT continue to revolutionize the way the healthcare industry operates. One area in particular which has benefitted from tech solutions is patient care. From improving wait times to increasing patient engagement and participation, health IT is improving medical processes across the board, and in the meantime, improving our health. Here are 4 tech solutions that are modernizing medicine:

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Does Your Practice Need a New Medical Website?

healthcare web design

Your website should project the best possible image of your practice. It’s the first place that many people will visit to learn about your brand – and first impressions count. And just like everything in life, websites get old. Generally, medical sites have a lifespan of around 2-3 years. That can be extended to around 5 years if you undertake some changes or upgrades. Then, it will most likely be ready for a total revamp. So what if …

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Content Marketing: How to Make Your Medical Practice Stand out From the Rest

medical content marketing checklist

Everyday, consumers are bombarded with more advertising messages than ever before – from billboards and magazine advertisements to Facebook and pop-up ads online. This has resulted in consumers becoming resistant to mass advertising, in many cases simply blocking it out.   In response, marketers are turning to more effective ways to attract and retain customers, such as content marketing. This type of approach is particularly valuable for medical practice internet marketing. It’s a strategic approach, and has already proven …

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Turning Negative Yelp Reviews Into Positive Marketing

yelp marketing

Our first reaction to a negative review of our business is often panic or anger or both. Over the last few years, the power of Yelp has dramatically increased. There are now over 50 million businesses on the site worldwide. According to a Harvard Business School study, a one-star increase in Yelp ratings leads to a 5-9 percent increase in revenue. 

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