Free web-based EHR software sounds like a great idea, but what if this software is sponsored by pharmaceutical companies? Practice Fusion, one of the largest providers of EHR software, has more than 112,000 healthcare professionals using its products in around 5.5 million office visits each month. The vendor’s no-cost software has an alert feature that notifies providers when patients are due for services such as vaccines. These alerts are paid for by industry groups such as Merck & …
Move over, Facebook. Instagram and Pinterest are taking over. The image-centric platforms are the two fastest growing social media networks, edging out highly popular sites such as Twitter, Facebook and LinkedIn. Considering that health, fitness and inspiration are three of the most popular topics on these platforms, hospitals and practices should take notice and use social media marketing for healthcare and other medical marketing services to reach a broader audience. Once you know the basics, everything on social media …
In efforts to create a more individualized experience for uses, Facebook recently announced changes to its news feed content algorithm based on feedback from users. The updates could affect your healthcare organization’s social media marketing efforts.
Secure messaging, video conferencing and social media are all useful communication tools for physicians in light of the accelerating digitization of the healthcare industry. Social media outlets, in particular, are a seductive alternative to traditional communication channels, such as email and telephone, as they allow users to be connected at a moment’s notice.
The number one rule of healthcare marketing is to know your patient – and the fact is that patients are shopping for healthcare differently than before. Empowered by the internet and mobile technologies, today’s patients are making decisions about the care they receive long before stepping foot in an exam room. The consumerization of healthcare has become inevitable, and providers must embrace these changes or risk getting left behind.
Last Tuesday, the Senate overwhelmingly approved a bill to change the way that Medicare pays physicians. The passage prevented a 21 percent cut in doctors’ pay. President Barack Obama signed the bill into action two days later.
The biggest mistake that many practices make when choosing a medical website designer is hiring a company that doesn’t know much about marketing. They end up with a website that looks good but that isn’t effective in advancing the practice’s goals – for example, attracting new patients.
Patients want to be equipped with the tools to be active in their own health, and research shows that they are becoming increasingly comfortable using digital services to do so. Unfortunately, most healthcare organizations are lagging on the uptake. A recent study conducted by Technology Advice Research found that over 60 percent of patients say digital services play an important role when choosing a physician, yet less than one third of patients say that their physician offers those …
It’s no secret that the internet has given patients more access to information that empowers them to take control of their own health. Patient engagement is growing steadily due to informed health care consumers creating strong networks of online communities that are redefining physicians’ roles as caregivers.
50 million Americans cannot afford to pay for the medication that has been prescribed to them. Meanwhile, $5 billion worth of prescription drugs are incinerated or thrown away each year – and another $2 billion worth sit on doctors’ shelves until they expire. SIRUM, a nonprofit operating out of Stanford is ready to change that.