Top Medical Marketing Trends of 2016

medical marketing

With 2016 already underway, what are the best ways to stay ahead of the competition this year? Here, we discuss the top trends for medical practice Internet marketing to give you an eye-opening view of what’s in store for the year – and what trends are worth following and leveraging. 

Read More

Mobile Health Apps: Trustworthy or Not?

mobile health app

The introduction of thousands of mobile health apps in the past few years has led to consumers having access to unprecedented technologies, many of which claim to help manage medical conditions, promote health and well-being and expand the level of care. Medical web development and mobile apps are being adopted almost as quickly as they can be developed.

Read More

Healthcare Social Media Posts — Staying Safe Online

healthcare social media online privacy

Clearly, there are a host of benefits to using social media for your business, but it’s important to do it right – without privacy breaches. The risks and dangers can be significant, yet with a little bit of know-how and planning, you’ll protect your medical practice and appease your Privacy Officer. Firstly, be sure to take the following into consideration: Create and implement a clear social media policy. Educate your workforce on the policy and HIPAA. Use examples …

Read More

Protecting Your Hospital Brand — What NOT to Do

hospital patients and doctor

A good brand is at the core of any successful medical practice. Your brand communicates who you are — the core qualities and features of what you offer. You can find a multitude of sources and marketing for doctors that provide advice and tips on building a successful brand, but it’s also helpful to know what not to do. Here, we explore what not to do to keep your brand healthy.

Read More

How to Build a Medical SEO Landing Page That Benefits Your Business


There are a plethora of digital tools available today to help market your practice. Yet, as the tools to further empower your marketing grows, so does the competition. Perhaps one of the most well known and talked about tools is Search Engine Optimization (SEO). In simple terms, this means increasing the number of visitors to your site by ranking well (i.e., high visibility) in a search engine’s organic, or unpaid results. Consequently, improving your medical SEO can potentially …

Read More

The Top 6 Medical Web Design Trends to Build Patient Loyalty

medical web design for patient loyalty

Your website is an essential tool for your business, and a well-designed site will ensure that customers have a simple, user-friendly experience, and most importantly, motivation to visit again. One of the most important but overlooked aspects of web design is utilizing a website to build patient loyalty and customer satisfaction. Here are 6 top medical website design trends to encourage current and potential patients to keep coming back. 1. Responsive Design Websites should adapt and work seamlessly on any …

Read More

How to Hire the Best Medical Web Designer for Your Business

medical web designer

Entering the world of web design can seem a little overwhelming. With so many designers and companies to choose from, finding the right designer to meet your medical web design needs – someone that understands what you are looking for and can accurately create the website that you want – is one of the most crucial decisions that you will make for your business.

Read More

Integrating Social Media and Your Medical Website

social media

  Your website and your social media platforms should operate like best friends – hand in hand. When working seamlessly together, they have the potential to build greater exposure online for your medical business. If there is a disconnect between the two, or you have yet to bridge the gap between social media and your site, consider the potential interactions and new patients that you are missing out on.

Read More

How to Build Trust In Your Healthcare Website In 2016

trusted physician

Web surfers are increasingly suspicious and mistrustful these days, and rightfully so. Hackers are continually innovating cutting-edge ways to infiltrate and corrupt unsecure websites to gain remote access to computers, steal information, and commit credit card fraud and identity theft.

Read More