web solutions by the experts that know medical

 

0

Principales tendencias de comercialización y técnicas de marketing actuales

El marketing medico es una industria que esta en constante cambio y crecimiento. Mantenerse al tope de lo que resulta efectivo puede ayudar a la oficina de un médico o a una organización del cuidado médico a tener éxito en el mercado con un alto potencial en las ganancias realizando el mínimo esfuerzo.

1. Construya su marca. Crear una identidad única que comunique lo que su organización de cuidado médico representa puede ayudarle a distinguirse entre la competencia y asegurarle a que la imagen de su compañía quede en el recuerdo de sus consumidores. Construir una marca ayuda a solidificar su posición en el mercado y a comunicarle claramente sus pacientes potenciales que es capaz de hacer por ellos.
Trabajar en un logo, un esquema de colores, imágenes y mensajes particulares en sus campañas dentro y fuera de Internet ayuda a solidificar a su marca. Bien hecho, la creación de una marca puede ayudarle a su audiencia a recordarlo de un modo respetable.

2. Construya un sitio web real. Más y más personas adultas están dejando detrás las páginas amarillas a favor de la búsqueda en línea, para buscar información acerca de la salud o un proveedor de salud. Es absolutamente esencial para las prácticas médicas y las organizaciones de la salud construir un sitio web sólido y respetable y mantenerlo actualizado para poder ser respetado en el mercado de hoy en día. Sea que elija un sitio web con plantilla o uno personalizado, un sitio web es accesible y ofrece un retorno de la inversión mucho más alto que cualquier modo de publicidad impresa.

3. Utilice Optimización para los Motores de Búsqueda (SEO). Esta es una técnica de marketing en línea centrada en mover a su sitio web en los primeros resultados de los motores de búsqueda utilizando palabras claves relacionadas con su negocio. Cuando su sitio web aparece en los primeros 5 resultados relacionados con su especialidad y localidad, las personas lo encontrarán con mucha más rapidez. Además, una vez hecho el trabajo para que su sitio web este ubicado en las mejores posiciones mantener estos rankings sólo necesitará un mínimo esfuerzo.

4. Cree una presencia en los medios sociales. De acuerdo a un estudio realizado por PwC Health Research Institute, alrededor de un tercio de los usuarios de US utiliza los medios sociales – como Facebook, Twitter y Google+ – para encontrar información sobre salud y hablar sobre sus síntomas. El 41% de esa gente están usando información que encuentran en los medios sociales para tomas decisiones acerca del proveedor de su salud. Una presencia activa en los medios sociales se convierte en una plataforma propia de marketing para alcanzar a los usuarios de Internet.

5. Anuncios Pay-Per-Click. Este tipo de anuncios ofrecen una presencia al instante en los motores de búsqueda como Google y sólo debe pagar por las visitas que dichos anuncios traen a su sitio web. Esto ayuda a generar vínculos y tráfico a su sitio web, y puede agregarlos y sacarlos de su campaña cada vez que desee. Es también sencillo dirigirse a usuarios de ciertas áreas.

6. Ofrezca promociones en línea. Presentar descuentos y promociones en línea puede ser una buena manera de atraer a clientes y hacerlos tener expectativa sobre sus servicios. Pensar en ofertas efectivas -como en un servicio con una fuerte demanda- y ofrecer descuentos ciertos días de la semana, promoviéndolo en su sitio web, puede ayudar a atraer nuevos pacientes. Bonus: Si su sitio web maneja Pay-per-click en la campaña de marketing, anunciar sus ofertas especiales hará que se incremente su visibilidad en los motores de búsqueda.

7. Participe en conferencias. Si su negocio ofrece un servicio único, participar en conferencias locales y regionales puede ayudar a incrementar el valor de su negocio. Poner a su marca y construir relaciones personales con clientes potenciales (sin mencionar compañías asociadas al mismo mercado) puede mantener la presencia de su negocio fuerte. Chequee oportunidades de conferencias en su región a través de Internet.

Posted by Marcia on November 16, 2012
0

Cómo funcionan los motores de búsqueda

Los motores de búsqueda se han convertido en algo muy natural hoy en día. Si una persona desea encontrar un médico o una clínica, investigar sobre una condición médica, o cualquier otra cosa que se le pase por la cabeza, seguramente se pongan frente a su computadora y hagan una búsqueda en alguno de los motores que ofrece la Internet.

Un motor de búsqueda es un programa diseñado para buscar cualquier información en línea y provee resultados, que usualmente aparecen en forma de lista mostrando varias páginas. En estos días, gracias a los motores de búsqueda, palabras como Google,Yahoo y Bing se han convertido en nombres comunes en cualquier hogar.

Varias personas utilizan los motores de búsqueda sin entender realmente cómo funcionan. Esto esa bien para propósitos recreativos, pero si un negocio médico o de salud desea utilizar técnicas para la optimización para los motores de búsqueda (conocido como SEO), lo mejor es entender exactamente que sucede cuando alguien presiona “buscar”. Después de todo, la mayoría de los negocios van a querer que sus sitios web aparezcan en los primeros resultados de búsqueda.

Debajo hay tres factores que logran que los motores de búsqueda puedan traer resultados a quién busca algo:

1. Reúne los sitios web. Un motor de búsqueda utiliza un enfoque sistemática para encontrar páginas web, utilizando un programa con un software especializado en “rastrear” toda la Internet para encontrar todos los sitios que están publicados. Cuando una página es encontrada, el programa copia el contenido y chequea en forma continua las actualizaciones de dicho sitio, re copiando el contenido para que su versión se encuentre siempre al día. Estos programas son conocidos comúnmente como “robots de la web”, “arañas web” o “rastreadores web”.

 2. Organizan las páginas web. Después de que una página es copiada, es devuelta a los motores de búsqueda y almacenada en un centro de información. Un centro de información es un servidor enorme que sostiene todas las copias de los sitios web que son realizadas por los “rastreadores de la web”. Estos servidores organizan todas las copias de los sitios web para que puedan ser fácilmente encontrados, produciendo los resultados más relevantes, de acuerdo al término o frase utilizada para su búsqueda. El motor de búsqueda puede únicamente puede tomar en cuenta aquellas páginas que clasifica en su índice. Esto es el almacenaje de información que proveen los resultados de los motores de búsqueda.
 3. Clasificar las páginas web. El índice sostiene toda la información que es provista para generar resultados de búsqueda. Pero para poder clasificar los sitios web de acuerdo a una búsqueda relevante para los motores, utiliza un algoritmo. Un algoritmo es una ecuación matemática que calcula un valor dado para cualquier página web en relación a un término o frase de búsqueda. Los resultados son así clasificados de acuerdo a un valor, con el sitio web que posee relevancia y una posición alta en los resultados. Sin embargo, los motores de búsqueda nunca revelan los componentes en sus algoritmos. La razón de su secreto es que no quieren que sus competidores puedan copiar dichos algoritmos ni tampoco gente o negocios que puedan manipular los motores de búsqueda para tener una mejor clasificación.A pesar de que el algoritmo para la clasificación de páginas es un secreto, varios de sus componentes primarios fueron descubiertos para que las técnicas de SEO puedan ser aplicadas para mejorar las clasificaciones de los negocios de la medicina y la salud. Los motores de búsqueda seguirán actualizando y cambiando sus algoritmos a través del tiempo, para que los cambios relevantes puedan ayudar a una compañía a adaptar su campaña SEO y estrategias de marketing. Finalmente, es importante tener en cuenta que un sitio web pueden ser únicamente encontrado en los motores de búsqueda si es publicado, por lo que el contenido original y consistente puede hacer milagros para su negocio – especialmente cuando hay tanta gente que utiliza los motores de búsqueda en su vida cotidiana.
Posted by Marcia on November 14, 2012
0

Allscripts Considers Selling, Creates Uncertainty Among EHR Users

Allscripts EHR stock After several news outlets reported last month that EHR vendor Allscripts could be looking for a potential buyer, the company finally made public last week that it is, in fact, considering a sale. Company executives, however, have also made it known that they are looking into other alternatives, as well.

Despite the fact that a buyer hasn’t been announced and that Allscripts could keep from changing hands, third-quarter revenue still dropped, and the company’s stock price is approximately half of what it was last year. This is largely attributed to the fact that customers are doubtful about the company’s future.

The uncertainty has stopped several healthcare providers from signing with Allscripts – and it has led many more to jump ship. In fact, many small practice doctors started transitioning away from Allscripts last month after the company communicated that it would be phasing out its MyWay EHR, a product geared toward individual practices with three physicians or fewer. Continue reading at Health Technology Review…

Posted by Amanda Guerrero on November 14, 2012
0

Abadir Associates New Website Live

Abadir Associates mission is to promote leadership in dermatology and excellence in patient care. They aim to deliver experienced evaluations and advanced treatments to each of their patients in a comfortable environment and timely manner. In order to stay relevant, they recognize and assess the latest technological advances and procedures for an improved patient experience. The goal at Abadir Associates is to form a relationship with patients based on mutual respect and trust in which they can educate and enhance their personal skincare knowledge so that they can keep themselves looking and feeling their very best. Visit their new Abadir Associates website to learn more about their service.

To learn more about our customized approach to health care web design visit our medical website design homepage.

 

 

 

Posted by Suzy Mage on November 13, 2012
0

Top 7 Current Healthcare Marketing Techniques and Trends

Medical marketing is an industry that’s constantly growing and changing.  Staying on top of what’s effective will help your doctor’s office or health care organization successfully market itself with the highest earning potential and the least amount of effort.

1. Build a Brand.
Medical marketing for healthcare organizationsCreating a unique and communicative identity for your healthcare organization can help set you apart from the competition and ensure that your company’s image sticks with your customers.  Building a brand helps solidify your position in the market and communicates clearly to your potential patients what you’re capable of doing for them.

Working logo design, a set color scheme, images, and particular messages into your online and offline advertising campaigns helps solidify your brand.  Done right, branding helps your audience remember you in a respectable way.

2. Construct a Real Website.
More and more American adults are leaving the yellow pages behind in favor of online searching to find health information or a healthcare provider.  It’s absolutely essential for medical practices and healthcare organizations to build a solid, respectable website and maintain it regularly in order to be taken seriously in today’s market.  Whether you choose a custom site or a template website , the best medical websites are affordable and offers a ridiculously high return-on-investment (ROI) compared with print ads when combined with search engine marketing.

3. Search Engine Optimization.
Search engine optimization, or SEO, is an online marketing technique centered on moving your website up to the front page of search engine results for certain terms related to your business.  When your website appears in the top five search results for keywords related to your specialty and location, searchers will find you a hundred times easier than if your website doesn’t rank.  What’s more, once a certain amount of work has been done to improve your rankings, the results will be strong enough to keep your practice high in the rankings with minimal maintenance.

4. Grow Your Social Media Presence.
According to a recent study by PwC Health Research Institute, over a third of US internet users utilize social media networks – like Facebook, Twitter, and Google+ – to find health information and talk about their symptoms.  A full 41 percent of those people are using the information they find on social networks to make decisions about which healthcare provider to choose.  Clearly, having a social media presence and being active on your profiles is a huge marketing platform for reaching internet users.  Many doctor internet marketing services offer full social media setup and profile management to make sure that your company is taking full advantage of your online profiles.

5. Pay-Per-Click Ads.
Pay-per-click advertising – often abbreviated as PPC – offers an instant presence in search engines like Google and lets you pay only for the number of visits the ad brings you (hence the name).  PPC helps you generate leads and traffic to your site instantly, and you can turn your campaign on and off whenever you like.  It’s also easy to target users within a certain area.  Done right, pay-per-click ads can be a great way to market your medical practice or healthcare organization – though your results and site traffic will probably never be as good as with a long-term SEO campaign.

6. Run Promotions Online.
Running online deals and promotions is a great way to get people in the door and make them truly excited about your services.  Thinking of a cost-effective offer – like a high-demand service that you can offer at a percentage off on certain days or a two-for-one deal – and then promoting it on your website helps bring in new clients who might have been on the fence if not for the promo.  Bonus: if you’re running a pay-per-click medical internet marketing campaign, advertising your special offer in search engine results will increase your visibility.

7. Participate in Conferences.
If you work for a healthcare organization or a practice with a unique service, participating in regional conferences can help increase awareness for your business and build a need for your service.  Putting your name out and building personal relationships with potential customers (not to mention associate businesses and partners) keeps your company’s brand and presence strong.  Check online for conference opportunities in your area.

Posted by Marie on November 12, 2012
0

How a Search Engine Works

Search engines today are second nature. If a person wants to find a health care or medical business, research a medical condition, or anything else that may cross their mind, they will surely head to their computer before all else and conduct an online search with the help of a search engine.

An internet search engine is program designed to search for information online and provide search results, which are usually given in list form on several pages. These days, thanks to search engines, nonsensical words like Google, Yahoo, and Bing have become common household names.

Many people use search engines without understanding how they work. This is fine for recreational purposes, but if a medical or health care business wants to utilize search engine optimization (SEO) techniques, then it would be best to understand exactly what happens when someone presses “search”. After all, most businesses should want their website to show up as the highest rank page.

Below are the three factors that make up how a search engine can bring results to a searcher:

  • Gather the Webpages. A search engine uses a systematic approach to finding webpages using specialized software programs that “crawl” through the internet to find any and all webpages that are published. One a page is found, the program copies the content and continuously checks back changes, and if a change is made, re-copies the content to its most updated version. These programs are commonly known as web robots, web crawlers, or web spiders.
  • Organize the Webpages. After a page is copied, it is returned to the search engine and stored in a data center . A data center is an enormous sever that holds all the copies of webpages that are made by the web crawlers. These severs organize all of the copies of webpages so that they can be easily searched through to produce the most relevant results according to the search term or phrase. The search engine can only rank pages that they have within their index; this is the data store that provides the search results.
  • Rank the Webpages. The index holds all of the information that is provided to generate search results. But in order to rank the webpages in order of relevance search engines use an algorithm. An algorithm is a mathematical equation that calculates a value for any given webpage in relation to a search term. The results are then ranked in order of value, with the most relevant website given the top position. However, search engines never reveal the components of their algorithm. The reason for the secrecy is that they don’t want competitors to copy their algorithm or want businesses or people to manipulate the search engine to get ranked higher.

Although the page rank algorithm is secret, enough of their primary components have been figured out so that SEO techniques can be applied to improve a health care or medical business’s webpage rankings. Search engines will continue to update and change their algorithms over time, so being informed on relevant changes can help a company adapt its SEO and internet marketing strategies. Lastly, it is important to keep in mind that a webpage can only be found in a search engine’s results if it is published, so producing consistent, original content alone can do wonders for a business – especially when so many people these days use search engines in their daily lives.

 

Posted by Suzy Mage on November 5, 2012
0

New Care-Quip Website Live

Care-Quip Argentina’s mission is to provide the community with excellent products for rehabilitation with the goal of improving the quality of life. Care-Quip Argentina is dedicated to the import, manufacture and wholesale distribution of high quality orthopedic, mobility, and rehabilitation products. Visit their new Care Quip website to learn more about their service.

To learn more about our customized approach to health care web design visit our medical website design homepage.

Posted by Suzy Mage on October 30, 2012
0

Content Marketing Must Change with SEO Changes

The goal of search engine optimization (SEO) for a medical or health care business is to increase that business’s search engine rankings and reach. However, achieving this goal isn’t as easy as it used to be. The era of SEO for SEO purposes only is done. Search engines have evolved with SEO, and are now able to distungish the real content versus the SEO spam. The internet is changing constantly; what works one day may not work another.

Any SEO expert would agree that content marketing must adapt with SEO rather than sit and wait for results to roll in. However, there are many ways to make SEO content appeal to search engines.

Before getting to what a medical or health business should do, it is good to know what to avoid:

  1. Blogging for SEO: It is critical that any content produced sounds natural and delivers something valuable to the readers. Even though the goal of SEO is to increase search ranking, if no one is reading and sharing the content, it will go nowhere, fast.
  2. Including Too Many Keywords: Although there is no optimal amount of keywords to include in a post, when writing, it is important to keep in mind that a real person will be reading the article. Too many keywords will turn off any potential patients and give them the impression that the article was written by a robot.
  3. Using Awkward Keywords:  Long-tail, awkward keywords will not make sense to readers, and they will begin to avoid this content. Yes, the Google search bar is in the minds of many SEO marketers, and long, erroneous phrases are generally used in online searchers, but they are also obviously leads to SEO spam.

Enough with the don’ts, here is what should be done:

  1. Write for the Patients: For the best content marketing, delivering something of value to the target audience is just as important as SEO. It doesn’t matter how great content is; if it doesn’t appeal to the target audience, it won’t go anywhere. The better the content, the better the return on investment (ROI). In addition, misspelled words and grammatical errors can damage search engine rankings, because bad writing can leave a bad impression on potential patients.
  2. Post Constantly: Many search engines use programs to visit websites; the programs are assigned a list of URLs to visit, and when they find new content, the pages are forwarded to the search engine for indexing. Posting frequently can help search engine ranking, because more frequent posting will lead to the more consistently that these programs will visit the page and update ranks.
  3. Research the Keywords: Many businesses will not get a high ROI if they use 1) competitive keywords (like “cancer”) and 2) awkward phrases. These days, there are several keyword graders available for a business to use. Any medical or health care business can examine the search volume and competition of specific keywords to help determine how the target audience will get to their page through the search bar.

The success of content marketing has backed away from keyword stuffing and buying links, and is more focused on authentic, original material that can provide the reader, or potential patient, something of value. Search engines, including Google, are constantly updating their search engine algorithm. What works today will not work tomorrow, so it is best for companies to stay relevant and informed on the best SEO practices.

Posted by Suzy Mage on October 29, 2012
1

Bilingual Websites Draw Spanish-Speaking Clients to US Businesses

Legal Web Experts LogoOctober 24, 2012 (San Diego, CA) – Legal website design specialist Legal Web Experts is announcing its leading design, custom programming, and marketing services in Latin America and Canada. Legal Web Experts has recently launched a new site for Latino legal marketing (http://www.legalwebexperts.com/ESP/) and also offers services in French.

The Legal Web Experts Spanish website was officially launched on September 10, 2012. The new site is part of an expansion initiative by Legal Web Experts’ parent company, internet marketing agency New Wave Web and Marketing, which launched its own Spanish-language website the same day as well as a Spanish site for its other subsidiary Medical Web Experts. The Latino and French-focused site follows the company’s commitment to help Hispanic and French law firms expand their client bases, engage users and succeed in the digital age.

With nearly ten years of experience in custom programming and web design, Legal Web Experts has put together a completely bilingual website design and marketing team to tackle a variety of Hispanic and French legal marketing services – including translation services in French and Spanish; bilingual website design; Hispanic and French internet marketing; search-engine-friendly design; Hispanic and French custom logo design; Latino legal marketing, French legal marketing; Latino and French market analysis services, and more.

By offering a unique approach for each client, the company is able to consider each client’s needs, budget and overall goals to guarantee successful results. “We find there is less competition for Spanish keywords than English keywords in the United States, so the costs of getting to the top of Google are lower. That, combined with the same conversion rate, leads us to experience a higher ROI,” says John Deutsch, President and CEO of New Wave Web and Marketing.

About Legal Web Experts 
Legal Web Experts was founded in 2003 by John Deutsch as a subsidiary of New Wave Enterprises LLC. Specializing in providing web solutions for law firms, Legal Web Experts aims to provide customers with highly effective websites and time-tested internet marketing services that meet each client’s specific needs and budget. For more information, visit http://www.legalwebexperts.com/.

Contact:

Guillermo Piñón
Legal Web Experts 
619-446-6348

Posted by Guillermo Piñón on October 24, 2012
0

Maximize the Reach of your Press Release

The intention of a health care or medical press release is to distribute news or an announcement to the public for them to view and share. Only 14 percent of press releases posted on the internet use search engine optimization techniques, according to a PRESSfeed Online Newsroom and Digital Media Relations survey. This means that the majority of press releases are not achieving their maximum potential reach. Without optimizing for search, marketers may be falling short.

The following are three effortless ways for a medical or healthcare business to increase the reach of press release online.

  • Images and Videos 

Approximately fifty percent of marketing companies use text-only press releases. However, a press release along an image or a video is shared three times more than those that only use text in their announcement, according to the PRESSfeed survey. Not only is sharing increased, but online users (aka potential patients and consumers) spend more time with this type of content.

Any images used should be high-quality and really exemplify the news that is being released. Videos should be informational and relevant, and under two minutes – anything more may bore viewers. To help illustrate specific points, graphics or charts can be utilized.

  • Keywords

Many people, ranging from potential patients to reporters, use search engines to help them get ideas for their stories and for interesting things to share. The way a press release is written should help online searchers find them. SEO techniques can boost the potential of a press release. The most powerful strategy a health care or medical business can use is picking the right keywords. The better the keywords, the higher the chance of a successful press release.

A health care or medical business should determine the most appropriate and relevant keywords, and then those should be used in the title and heading, and in the body of the press release as well. There is one thing to keep in mind: although it is best to optimize search, the press release must still sound natural and normal. Too many keywords awkwardly written can turn a press release into spam.

Anchor-linked text is recommended as well, but the corresponding link should be anchored to the selected keywords. Linking to appropriate keywords can increase the SEO value of a press release – link to what people would search for on a search engine. Images and videos can also enhance SEO by using the keywords as the image/video title and inserting tags.

  • Social Media

Social media is the next step after the announcement of a press release. Search engines will rank content higher if there are more back links from other sources leading to it, and social media is a great place to share links. It’s not enough to merely post the press release on a website. Immediately after the initial post, the announcement should be shared on Twitter and Facebook, and the images should be pinned. It also doesn’t hurt to make a company YouTube video about the announcement that can be linked to the website. That same video can also be embedded into a blog post linking to the original announcement page. Also, the press release webpage URL can be shared using other social networks, such as Digg.

When using social media to promote a press release, there are a couple things to keep in mind. First of all, make sure your post headline is Twitter-ready, as it only allows 140 characters in each tweet. Second, make sure that the health care or medical business name or product being announced is in the beginning of the post so it won’t get cut off. Lastly, using the selected keywords in the posts can make it more searchable, more findable, and thus more shareable.

 

If these tips are followed, a press release can reach its maximum potential. Using SEO techniques, images and videos, and social media will guarantee an increase in traffic and expand reach. To read more on how to boost your press release potential, click here.

Posted by Suzy Mage on October 22, 2012

Follow US

 

Twitter

  • MedWebExperts
    E-prescribing certification programs evaluate EPCS vendors:
    http://t.co/vXEo5eYc
    09 Oct
  • MedWebExperts
    #Healthcare industry seeks #EMR proficient job applicants:
    http://t.co/AkL8Wjsv
    09 Oct
  • MedWebExperts
    #Medical collection agency offers tips for successful collections:
    http://t.co/c8IvcJrv
    03 Oct
  • MedWebExperts
    How #HealthIT solutions can improve patient satisfaction:
    http://t.co/1ZsaOvEi
    03 Oct

Newsletter

 

Get Promotions and Current
Business Tips. Sign Up
Today to Our Newsletter

 

Customer services

Products

Specialties

Specialties

Connect with Us!

New Wave Enterprises LLC BBB Business Review

Want more patients?

Speak today with a Medical Web Expert and learn how to make the internet work for you.