Everyone can agree that the healthcare industry is a complicated ecosystem. A wide variety of physician payment models and a diverse range of medical specialties, each with unique needs, makes for tricky terrain to navigate. It’s only logical that agencies servicing the healthcare industry for medical website design and marketing services would require experience and a deep understanding of the healthcare industry in order to effectively plan and execute a marketing campaign.
So your medical website has an attractive design, engaging content, and well-organized subpages that are easy to navigate. Your visitors have had a good experience perusing your site thus far (if they hadn’t, they would have left by now), and they eventually make it to the contact page. This is the moment of truth; do they convert into a lead, or do they decline at the last moment?
Advances in Health IT continue to revolutionize the way the healthcare industry operates. One area in particular which has benefitted from tech solutions is patient care. From improving wait times to increasing patient engagement and participation, health IT is improving medical processes across the board, and in the meantime, improving our health. Here are 4 tech solutions that are modernizing medicine:
Your website should project the best possible image of your practice. It’s the first place that many people will visit to learn about your brand – and first impressions count. And just like everything in life, websites get old. Generally, medical sites have a lifespan of around 2-3 years. That can be extended to around 5 years if you undertake some changes or upgrades. Then, it will most likely be ready for a total revamp. So what if …
Everyday, consumers are bombarded with more advertising messages than ever before – from billboards and magazine advertisements to Facebook and pop-up ads online. This has resulted in consumers becoming resistant to mass advertising, in many cases simply blocking it out. In response, marketers are turning to more effective ways to attract and retain customers, such as content marketing. This type of approach is particularly valuable for medical practice internet marketing. It’s a strategic approach, and has already proven …
Our first reaction to a negative review of our business is often panic or anger or both. Over the last few years, the power of Yelp has dramatically increased. There are now over 50 million businesses on the site worldwide. According to a Harvard Business School study, a one-star increase in Yelp ratings leads to a 5-9 percent increase in revenue.
Trends come and go in all facets of life, yet in medical web design, it’s worth making note of what’s on the radar for 2016 and how these can help improve your practice. We’ve rounded up the best predictions for the year ahead to make sure you are in the know.
Did you know that over 70% of adults with online access use some form of social media? For users between the ages of 18 and 29, that number increases to over 90%. Social media has had a rapid rise in the past decade, with companies steadily expanding its role in the marketing mix. With the ability to connect with consumers while also building brand awareness, it’s clear that it can be an incredibly powerful tool for business.
With the rapid evolution of SEO in the last few years, medical SEO is feeling the impact. From 2011 to 2014, Google implemented a series of updates to its search engine algorithms. Consequently, sites that are easy-to-navigate, have an attractive design, offer an enhanced user experience and host engaging content are moving up Google’s rankings.
A great website design can make the difference between a good business and a great business. But why is user-friendly design so important? Let’s think for a moment about what’s going through your mind when you’re looking for something on the Internet. You run a Google search and click on a link, which takes you to a website – when you arrive at that site, is it easy to find what you are looking for? If not, do …