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Beat the B2B Holiday Slowdown by Marketing on Facebook

While November and December sales tend to increase for consumer-based companies, certain categories – namely B2B businesses and medical practices – may actually see a slowdown during the holiday season.  Social media has proven to be a highly effective marketing tool for all types of businesses, and harnessing Facebook’s marketing potential can help even B2B companies and practices boost sales during slow holiday months. Foregoing social media engagement during the holidays is a big mistake – after all, Facebook is arguably the most effective platform for reaching a connected group of people. Additionally, springing for paid advertising or a promoted […]


Why Physicians are Slow to Take the Digital Leap of Faith

2015 is fast approaching and bringing with it new federal regulations that will force many healthcare practices to go digital. Some providers are struggling to find their footing before stepping into the digital arena, where they will face high upfront costs and the risk of penalties, often compounded by personal fears about what the digital transition may hold in store for the future. Upfront Costs Many providers’ most pressing concern is the cost of implementing new systems. Starting in 2015 Medicare will withhold 1% of payments from providers who don’t use electronic health records. Those who fail to enroll in […]


Healthcare Community Sees Long-Term Value of ICD-10

ICD-10 is the 10th iteration of the International Classification of Diseases issued by the World Health Organization. It is set to be adopted by healthcare professionals by Oct. 1, 2015 after a year-long delay. As the compliance date approaches, more medical professionals are anticipating the far-reaching benefits of a common global code, such as easier and improved analysis of causes of illness and death, management of public health trends and threats, and effectiveness of treatments.   ICD-10 allows for much greater detail than ICD-9 when describing injuries, illnesses, and treatments. In fact, the system is specific to the point of […]


Great Design: It Isn’t About You

Whenever we start a website or application design, there are a number of questions that we ask our client as we gather requirements for the project.  One of them is “What is your preference in terms of color and layout?” We want to know what the client likes.  Maybe they have colors in their office that they love, or marketing materials they would like to match.  Maybe they’ve seen a competitor’s website that they love. But there’s another, far more important question that we also ask:  Who are your users, and what do they need? When designing a website, the […]


What Hospital Nurses Can Teach You About Teamwork

One of the best professions to turn to if you want to enhance your teamwork skills is nursing. Those working in the nursing field understand the extreme importance of effective teamwork because without it, patients won’t receive proper care and things can quickly go wrong in an emergency. These are some ways in which you can learn about teamwork from hospital nurses. Rebuilding Teams No matter the industry, there is always a need for rebuilding teams. A team may work well together for an extended period of time, but there almost always comes the day when a new team needs to […]


Hospitals on Facebook: Elements of Healthy Networking

Healthcare consumers are increasingly using Facebook to search for medical advice and connect with other patients and providers. There is mounting evidence that Facebook plans to incorporate healthcare into its network more systematically, meaning the platform may soon extend greater influence over the medical industry. Hospitals can use this influence to their advantage by improving their social media marketing, so consider the following elements as you create and maintain your Facebook page.   Brand Building A successful social media campaign begins with the clarification of three main concepts: brand identity, user experience, and user engagement. A hospital’s brand identity is […]


More Patients Demanding Email Communication with Their Providers, Studies Show

New evidence is showing that more than ever, patients expect access to both their physicians and medical history. According to Health Data Management, over the last ten years, the number of patients that email directly with their physicians has tripled, and another study by Catalyst Health Research showed that 93% of respondents said they would prefer to have access to email communication with their physicians, and that a quarter of those respondents would choose a physician who offered email consultation, even if there was a $25 charge for that communication.  Online portals (like Bridge Patient Portal) have provided an easy […]