EHR Sponsored Alerts: A Medical Safety Net or Cause For Concern?

EHR software

Free web-based EHR software sounds like a great idea, but what if this software is sponsored by pharmaceutical companies? Practice Fusion, one of the largest providers of EHR software, has more than 112,000 healthcare professionals using its products in around 5.5 million office visits each month. The vendor’s no-cost software has an alert feature that notifies providers when patients are due for services such as vaccines. These alerts are paid for by industry groups such as Merck & …

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A Healthcare Marketer’s Guide to Instagram and Pinterest

social media marketing for healthcare

Move over, Facebook. Instagram and Pinterest are taking over. The image-centric platforms are the two fastest growing social media networks, edging out highly popular sites such as Twitter, Facebook and LinkedIn. Considering that health, fitness and inspiration are three of the most popular topics on these platforms, hospitals and practices should take notice and use social media marketing for healthcare and other medical marketing services to reach a broader audience. Once you know the basics, everything on social media …

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Don’t Breach HIPAA While Messaging & Texting Patients

HIPAA

Secure messaging, video conferencing and social media are all useful communication tools for physicians in light of the accelerating digitization of the healthcare industry. Social media outlets, in particular, are a seductive alternative to traditional communication channels, such as email and telephone, as they allow users to be connected at a moment’s notice.

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Three Medical Marketing Opportunities You Should Capitalize On Now

medical marketing

The number one rule of healthcare marketing is to know your patient – and the fact is that patients are shopping for healthcare differently than before. Empowered by the internet and mobile technologies, today’s patients are making decisions about the care they receive long before stepping foot in an exam room. The consumerization of healthcare has become inevitable, and providers must embrace these changes or risk getting left behind.

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Five Digital Services Your Practice Can’t Afford to Pass On

digital services for patients

Patients want to be equipped with the tools to be active in their own health, and research shows that they are becoming increasingly comfortable using digital services to do so. Unfortunately, most healthcare organizations are lagging on the uptake. A recent study conducted by Technology Advice Research found that over 60 percent of patients say digital services play an important role when choosing a physician, yet less than one third of patients say that their physician offers those …

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Patient Communities and the Transformation of Health Care

online communities

It’s no secret that the internet has given patients more access to information that empowers them to take control of their own health. Patient engagement is growing steadily due to informed health care consumers creating strong networks of online communities that are redefining physicians’ roles as caregivers.

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Matching Unused Medication With Patients In Need

Target_ClearRx

50 million Americans cannot afford to pay for the medication that has been prescribed to them. Meanwhile, $5 billion worth of prescription drugs are incinerated or thrown away each year – and another $2 billion worth sit on doctors’ shelves until they expire. SIRUM, a nonprofit operating out of Stanford is ready to change that.

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