In a rapidly changing environment, it’s imperative that healthcare marketers remain focused on innovation, industry issues, trends and new technologies. Here, we look at a few key focus areas that healthcare organizations should have their eye on and incorporate into their medical marketing services for 2016.
When choosing a web hosting company for your medical practice, it pays to work with a company that understands the priorities and risks when dealing with personal health information (PHI). It is important that your healthcare organization has a 100% secure and HIPAA compliant website, and that you are provided with all the features you need for the security of patient information.
A well constructed and maintained website works round the clock for your business. It’s the basis of all medical practice internet marketing, communicating who you are and what you do. Prospective patients can arrive at your website via a number of ways – social media, a link from another website, a word-of-mouth-recommendation or through an advertising campaign. Yet while it’s great to have lots of visitors to your site, they won’t contribute anything to your business unless you …
If you are considering a medical app for your organization, understanding data security and how HIPAA applies to healthcare web development is critical. In most cases, a medical app will exchange data with a central server or other third party. If your application is going to share protected health information with a doctor, hospital, or other entity, it must be HIPAA compliant.
With each new year comes new medical web design trends, and in 2016 responsive design has officially taken over the web. A responsive web design “responds” to the screen size of a variety of devices, making it easy to navigate the same website on a smartphone, tablet, or desktop computer.
Link building can best be described as roads to a web page. It is the process of getting external pages to link to a page on your website and, as a major tactic used in SEO, it’s particularly important in achieving high organic search results. Now, link building is gaining prominence outside the SEO world and moving into the mainstream marketing world as a vital KPI to watch. So why all the fuss? Here, we look at why …
Creating a digital marketing campaign that’s effective for medical and health businesses is not without its quirks. You’re sure to find yourself with different needs than if you were marketing a product or a local business – which is why it’s always best to go with a marketing company that specializes in healthcare.
Think of your medical web design like a billboard to the world – it says everything about your medical practice online. A well-designed site says that you value your customers by trying to meet their needs online. So, what differentiates a good medical website design from a bad one? How can you engage and fully connect with potential and current patients?