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Early Menopause Diagnosis May be Misleading Infertile Women, Says New York Fertility Expert

June 14, 2011 (New York, NY) – Infertile women all over the world are falling victim to a widespread misunderstanding of Premature Ovarian Failure (POF), a medical condition in which a woman’s ovarian function is lost prematurely ,warns a New York infertility expert. This misunderstanding, in some cases, results in women resorting to egg donation even when they still have a significant chance of pregnancy without donor eggs.

Premature Ovarian Failure (POF) is also called early menopause or Primary Ovarian Insufficiency (POI), a recently coined medical term. Current diagnostic criteria for POF are Follicle Stimulating Hormone (FSH) levels above 40.0 mIU/mL before age 40 – a condition known as High FSH. True POF affects only approximately 1% of all women. However, approximately 10% of all women experience a premature decline of ovarian function, which is milder than outright POF. This milder decline in ovarian function is called Premature Ovarian Aging (POA) or Occult Primary Ovarian Insufficiency (OPOI).

This multitude of medical terminologies for similar or identical medical conditions has led to serious problems for affected patients. “Correct diagnosis is crucial in advising patients about prognosis and treatment choices, because women with POA, especially if under age 42, still have excellent pregnancy chances with correct treatments,” explains Norbert Gleicher, MD, Founder and Medical Director of the Center for Human Reproduction (CHR) in New York City. “In contrast, women with true POF have much poorer pregnancy chances with the use of their own eggs, and usually require experimental treatments.”

While women with POF and POA represent only a small minority of all women, they are a significant presence in infertility setting. “The percentages amongst patients vary between fertility centers, but have been reported to reach 50-60% in centers like CHR that specialize in women with diminished ovarian function,” notes David H. Barad, MD, MS, the center’s Clinical Director of Assisted Reproduction. “Incorrect diagnoses and treatments can, therefore, negatively affect a rather large number of infertility patients.”

“We see an increasing number of POA patients who have been given a POF diagnosis,” adds Dr. Gleicher. “They are advised to pursue egg donation very prematurely, in our opinion. A significant minority of those who consult our center after such advice end up conceiving without egg donation!”

Dr. Gleicher discusses High FSH and its implications in female fertility. This video on High FSH can be viewed here: http://www.youtube.com/watch?v=7xYkGeTZQ6U

About Center for Human Reproduction
Center for Human Reproduction (http://www.centerforhumanreprod.com) is a leading IVF center in New York City with world-wide clientele, well recognized for its major clinical research program, which over the years contributed a number of essential breakthroughs to the IVF process. Dr. Gleicher and Dr. Barad are available for further comments.

Posted by Marie on June 14, 2011
1

Executive Health Care Provider EliteHealth Selected by Holman Auto’s Executive Team

June 10, 2011 (Miami, Florida) – A leading provider of executive health and corporate health programs, concierge medical service EliteHealth has been selected by the southern division of Holman Automotive Group – one of the nation’s top auto dealership and leasing companies – to provide a Wellness Program for their managerial staff.  The move follows a successful implementation of EliteHealth’s Executive Wellness Program in 2010, which has provided concierge medical services to 15 of Holman’s southern executive management group.

More and more companies are recognizing that corporate success is dependent upon the strength of the corporation’s staff – and keeping employees healthy is the best way to improve productivity, reduce sick leave, and prevent sub-par performance while at work.  Offering employees a higher-level healthcare plan also increases employee satisfaction in the workplace and reflects upon the corporation’s positive attitude toward its staff.  By selecting programs from EliteHealth, Holman Automotive Group is demonstrating its dedication to caring for its valuable employees.

The wellness program selected by Holman Automotive Group for their managerial staff serves around 70 managers and features a range of exclusive concierge healthcare services.  Managers will enjoy an annual executive physical exam, which features CIMT cardiac testing, a heart scan, advanced lipid profiling, and chest x-ray; a thorough medical history evaluation; and nutrition counseling.  This intense focus on preventive cardiology and healthcare acts to “ensure they’re not missing any diseases,” says Dr. Perry Krichmar, M.D. and Chief Operations Officer at EliteHealth.  “Holman recognizes this because we had done this last year and it rolled so well with their executives.”  Holman’s managers will also receive priority medical appointments with their physicians as well as a personal Health Care Advocate to help them make appointments, find physicians, manage their medical records, and navigate the healthcare system.

In addition to healthcare and wellness programs for executives and managers, EliteHealth also specializes in Corporate Wellness Programs which offer comprehensive lab testing, 24/7 online access to an ER physician plus their personal medical records through EliteHealth’s patient portal myEliteHealth.com, in-home or in-room doctor visits while traveling, and personal health consultations.  Starting at under $6 per month per employee, these programs offer corporations an extremely affordable way to ensure that the entire staff is well-cared for.  Holman Automotive Group’s southern division has taken a smart step toward total employee health by offering their executives and managers care plans from EliteHealth.

 

About EliteHealth
A leading provider of concierge medical services, EliteHealth offers comprehensive and affordable healthcare plans for individuals, executives, and corporations as well as executive physicals geared towards improving the health of busy executives.  For more information on care plans, visit http://www.elitehealth.com/executive_healthcare.php or http://www.elitehealth.com/executive_corporate_programs.php.

Source: http://www.newwavemediaonline.com/2011/06/executive-health-care-provider-elitehealth-selected-holman-autos-executive-team/

Posted by Marie on June 10, 2011
0

Medical Video Production

In the recent years, Medical Web Experts has positioned itself to specialize in video production for the medical industry. To date, this has included promotional videos for medical practices, interviews and “how-to” videos for medical software vendors. Here’s one of the latest videos we did for an infertility clinic in New York, NY discussing Egg Donation.

Posted by admin on June 10, 2011
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Finding the Best Internet Marketing Campaign for your Medical Practice

finding-the-best-internet-marketing-campaign-for-your-medical-practice

Whether you have a 5-person staff working in a small town office or you’re running a big city, multi-location practice, it is essential that you invest in the right kind of physician practice marketing campaign. Most doctors hear the word “marketing” and they imagine buckets of money being poured into paper ads but in today’s day and age, marketing has turned into a revolutionary solution for all businesses including the medical industry. Internet Marketing, specifically, allows practices of all sizes and budgets to choose a variety of campaigns that are developed to meet their specific needs such as bringing in new business, getting their name out there and announcing new products or services. Whatever the need be, medical website designers New Wave Marketing can help find the solution!

One of the most popular and most effective marketing solutions for physicians is Search Engine Optimization, also referred to as SEO. SEO is structured to improve the visibility of a website on search engines through an organic approach, which is a natural, un-paid method. It is designed to place the website as close to the top of the results page as possible. In general, the pages that appear first on this list get the most visitors, which results in more business for the company. As a strategy, SEO considers how search engines operate, what people look for, the actual words typed into the search engines and which ones are chosen by their targeted audience. This marketing package can be pricey because it is made up of several effective marketing strategies including on page optimization, inbound links, directory submission, online press releases, article distribution and PPC campaigns with carefully selected keywords and compelling ads. If your practice is on a tight budget, these strategies can be implemented on an individual basis.

PPC Campaigns, or pay-per-click, is internet advertising used on websites, where advertisers pay the site only when the ad is clicked on by a person. This method allows the advertiser to see exactly how many people click on their ads, and compare it to the new business they bring in from it. Paying just for every click helps practices keep their budget low and see the direct result of their marketing investment.

Another popular and fairly new marketing strategy New Wave Marketing offers is online press releases. This is a great option for practices that generally have a weekly or biweekly announcement to make that can help bring in new business. These announcements can be anything from the release of a new product, a special sale offer for a limited time only, new practice methods or even just a way to inform patients. The press release is published in major news and social media websites and can attract a lot of attention. With press releases, the doctor can go in to details with its practices instead of having to come up with a few creative words for an online ad.

Similar to the press release strategy, doctors can choose to market their practice by using a monthly newsletter. Newsletters are like press releases, in that they both share specific information with their readers; however a newsletter is generally emailed out to a list of email addresses on file with the practice. This is a nice and easy way to share updates with patients who have already been to the office or new patients who have shown an interest in the practice by filling out some sort of a “contact us” form. The newsletter is very economical, helps physicians stay in contact with their patients and maintains a faithful relationship.

There are endless medical marketing services for every practice and budget. New Wave Marketing makes it their priority to help its clients find the right solution to its marketing needs. If your practice is in need of finding new business and getting your name out there, then online marketing is the way to go. You may think that a marketing campaign is not a possibility for your practice, but even if your practice is on a tight budget you won’t regret the decision.  After all, you have to invest money to make money.

Posted by Candice on June 10, 2011
5

What is EMR? Information to Improve the Patient Experience

With the use of online personal health records becoming more prevalent among web- and health-saavy patients, leveraging technology like patient portals and electronic medical records can be a great way to improve your practice’s image with potential patients.  Distributing information that answers questions like “what is EMR?”, “how does it work?”, and “how does EMR benefit me as a patient?” can help your patients better understand the software – because EMR means more than tools for physicians like simplified filing and iPad medical apps.

Patients may have many question for your office about EMR.  Here are some ideas for information to post about your transition to electronic medical records.

What is EMR?
EMR – short for electronic medical records – is a way to store patient records and medical histories electronically.  This makes your office more efficient by reducing the amount of time spent filing and searching for paper records, as well as makeing your records easy to transfer to another medical office if you need to be referred.  It makes medical records easy to read and analyze, making your healthcare even more thorough.

How does it work?
Your medical office uses special equipment like scanners and voice readers to transfer all records into the electronic system.  Once entered, the information can be accessed from computers inside the office by simply typing in your name.  The information will always be legible, and your physician will have your whole medical history available at his or her fingertips upon searching your name.  Your information is 100% secure, and with your permission it can be sent securely to another office.

How does EMR benefit patients?  Why should I choose a doctor who uses EMR?
EMR makes the patient healthcare experience even better by making your important health information more accessible to your doctor.  It also gives physician offices the option of installing a patient portal on their website – a login feature which allows patients to make appointments, request prescription refills, securely message their doctor, and even access their health records online.  Talk to your doctor for more information on how their EMR system benefits you as a patient.

Posted by Marie on June 7, 2011
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The Top Five Mistakes You’ll Make Marketing Your Medical Practice Online

the-top-five-mistakes-you%e2%80%99ll-make-marketing-your-medical-practice-online

Marketing your medical practice online begins with a modern and professional-looking website.  This website alone, however, may not be enough to increase your firm’s online visibility and draw more clients to your door.

Whether you’re seeking a professional medical website as a jumping-off point for an online marketing campaign or simply as an online reference for your existing clients, don’t forget that a website is a fantastic opportunity to expand your medical practice’s client base.  Here are the top five mistakes that doctors make when they first start marketing their practice online.

  1. Ignoring branding. Playing with your website’s colors, graphics, pictures, and design can give it a unique feel and image – and this expands into your practice itself.  By “branding” your practice with an easily recognizable logo and graphic design scheme, you’re giving yourself an image that your site’s visitors will remember.  Not only will they remember your company in the future; they’ll come to associate your image with the services you provide.
  2. Not paying attention to your client base. It’s important to mold your practice into what you want it to be, but it’s also important for the success of your business to pay attention to what your clients need.  This means not only taking the time to communicate with and take care of care of your existing clients, but also listening to their feedback and translating it to what your potential client base might need.  This helps you focus in on particular services on your website and increase turnover.
  3. Using tired marketing methods like yellow pages and print flyers.  With internet use and access becoming more widespread, fewer and fewer people are using print materials and print directories to find a doctor.  While paying to have your practice listed in an online legal directory is a good internet marketing option, it won’t necessarily increase the visibility of your practice or your practice’s website. When marketing a medical practice A professionally organized internet marketing campaign can link readers directly to your website while increasing your presence in the search engines.  This has the distinct advantage of allowing you to list your credentials, your experience, or a personal message from your attorneys on staff.
  4. Neglecting SEO. Research shows that around 95% of people searching in Google don’t click past the first page of results – so it’s important to get your website to the front of the list on important search terms like “Cardiologist in Miami” or “New York dermatologist.”  By implementing a medical search engine optimization campaign, your site will begin to rank higher on the relevant keywords for your practice and area.  With more and more people using online resources to find a doctor, higher rankings in Google and other search engines increases your overall exposure far more than online directories ever could.  Unlike a pay-per-click advertising campaign, the benefits of SEO build over time and are often permanent.
  5. Neglecting good content. Having a professional-looking website, a uniquely branded image, and a killer SEO campaign will undoubtedly increase your practice online visibility – but being the best doctor for the job is what will ultimately increase conversion.  Be sure to express this with quality, relevant content that clearly expresses your message, communicates your services, and turns your site’s visitors into potential patients.

Additionally, choosing a comprehensive medical web design service like Medical Web Experts gives you the option of incorporating professional graphic design, branding, and content writing services with expert SEO knowledge.  Building your client base begins with building a professional website and a professional presence online.

Posted by John Deutsch on June 3, 2011
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Empire Essentials Marketing: Thanks For Being Our Fans

If they say the sincerest form of flattery is imitation, then we feel very flattered by Empire Essentials Marketing.  They apparently like us here at Medical Web Experts so much that they have paid us the ultimate compliment by copying our website design.  We’re happy to have them as our biggest fans, but we’re not fans of their dishonesty.

Do these look similar?

Empire Essentials Marketing Site

Medical Web Experts Site

If they’re supposed to be a website design and marketing firm, then don’t you think they should represent the quality of their original work on their own site?   They might do a good job at copying our website, but the question is are they as good at search engine optimization as we are?  That’s really the true test of who’s the better business.  Even if it wasn’t their intent to copy our site at all, then their attempt at creativity missed its mark completely.
Updated: October 4, 2011

Posted by Melissa on May 27, 2011
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Healthcare Social Bookmarking Site Launched by Medical Web Experts

May 20, 2011 (San Diego, CA) – Medical web design and internet marketing innovator Medical Web Experts has recently launched the world’s first doctor social bookmarking website, http://www.doctorbookmarks.com.   By allowing users to share links to healthcare-related web content in a social environment of users with similar interests, doctors and medically-conscious individuals can explore and discuss fresh and relevant material.

DoctorBookmarks.com allows users to create a user login identity and post links to medically relevant content from around the internet while other users “vote” on the post.  The “Published News” screen on the home page allows visitors to easily see the most current posts, and users can also comment, discuss, save the page, or share the content with a friend.  Content posted comes from sites all around the internet – news websites, medical blogs, health IT updates, EMR product news and information, information about personal doctors or concierge providers, and more.

The practice of using social websites to spread information across a network of friends and users with similar interests – dubbed “social bookmarking” – has soared in popularity in recent months.  Social bookmarking websites like digg, reddit, and StumbleUpon (built exclusively for this purpose) have also multiplied and collected strong user bases.  Allowing users to bookmark and share information does more than simply give them a way to share pages with their friends and colleagues; it brings less-mainstream news and blog topics to light by presenting them to other users and often bringing them out in the search engines.

The narrow focus on medical and doctor-related information makes the site perfect for users with a personal or professional interest in medical topics.  “By having a dedicated social bookmarking site for physicians, we’re presenting physician-related content that would not normally make it to the headlines in mainstream social bookmarking sites,” says John Deutsch, President and CEO of Medical Web Experts.  DoctorBookmarks.com is helping to adapt social bookmarking for users with all kinds of personal and professional interests, and the site continues to grow in popularity.

About Medical Web Experts
Medical Web Experts (a division of New Wave Enterprises, LLC) specializes in web design and internet marketing services for physician practices, hospitals, health IT companies, and health-related services.  For more information on their innovative designs like Patient Portal software and doctor social bookmarking, visit http://www.medicalwebexperts.com.
Updated: October 4, 2011

Posted by Marie on May 20, 2011
1

Dermatology Westchester PR Gives Expert Information, Boosts SEO

dermatology-westchester-pr-gives-expert-information-boosts-seo

One of the major keys to a successful press release campaign is giving something the readers to link their own content to. Dermatology Westchester physician Dr. Abadir provides an excellent example of this type of campaign in their press release “Botox vs. Juvederm”.

The original purpose of a press release was to give newsworthy information to members of the media in hopes that they would in turn report on topic, bringing free publicity to the business. In other words, the readers of the PR provide the promotion. However, in today’s world of SEO, the use of press releases has evolved into an internet marketing strategy in itself. Links are embedded in press releases in order to build SEO and link building campaigns. Therefore they are distributed widely not for media readership, but for search engines. So in the end you wind up with press releases that are solely self-promotional, don’t offer any value to readers, and, therefore, are not read.

While this type of link building strategy is somewhat effective, its effect is limited. If a press release doesn’t offer anything of educational or newsworthy value to a reader, than the readers don’t participate in the promotion. Therefore the power of the press release doesn’t go beyond the number of websites that it is published on.

In his press release campaign Dr. Abadir from a Dermatology Westchester practice gave his readers something of value which in turn the readers turned and promoted.

“Wrinkles in the skin can be caused by a loss of collagen or by repeated creasing and folding of the skin – such as by sleeping on the side of one’s face. “Fold a piece of paper or fold a sheet,” explains Dr. Abadir, a Botox Westchester provider. “Fold anything in the same place over and over again – what would happen?” The repeated folding and creasing action of the skin causes wrinkles, and Botox injections “relax the muscle in the area where the skin is creasing and allow the skin to lie flat.” As wrinkles are related to movement and Botox prevents muscles from moving, it also prevents new wrinkles from forming.”

In the excerpt above, the explanation given by the botox Westchester specialist, is automatically of value to online readers. They can copy this quote for use in their own articles, websites, or blogs which are then referenced back to the press release. This natural promotion effectively boosted this dermatology practice though promotional link building far beyond what writing for a search engine would do.

A similar effect can also be achieved by including statistics in your online press release, which have high linking value.

 
Updated: October 4, 2011

Posted by RobynNazarRN on May 16, 2011

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