Email marketing is a highly effective and inexpensive way for hospitals and medical practices to reach their target audience. Email not only provides a direct line of communication to existing patients, it also makes it easy to reach potential customers.
These are just a few of the benefits of email marketing for healthcare:
- Improve patient communication and increase engagement
- Develop brand awareness
- Position your organization as a go-to source for health information
- Keep your patients thinking about you year-round
- Gain a significant advantage over the competition
Getting Started with Email Marketing for Doctors
The first step is to create an email template branded to your practice. Our email marketing experts will design a professional-looking template and set it up for you so that you can easily send a newsletter whenever you want to. We have experience working with email marketing platforms such as Mailchimp, Streamsend and Constant Contact. We’ll help you choose the right platform for your budget and marketing needs.
Once your template is ready, you will need a list of contacts to send your first email. If you have an EHR, patient portal or practice management system, we can help export a list of patient email addresses, always maintaining HIPAA compliance. Adding a newsletter signup form on your website and social media profiles is an easy way to make sure that your email list keeps growing and that your patients stay connected.
Our healthcare marketing agency will help ensure that all email communications you send to patients are HIPAA compliant. We have Certified HIPAA Professionals on staff and know what it takes to do email marketing the right way.
With reporting on metrics such as how many people the email was sent to, how many opened it and what links were clicked, you will be able to easily track the success of each campaign. Using this data, we’ll help you determine the best days and times to send emails for maximum engagement.
Questions? Let our experts help!
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