Why Most Hospital Apps Fail (But Yours Doesn’t Have to)

Doctor Using A Hospital Mobile App

Only 11% of hospital apps offer at least 1 of the 3 functionalities patients want most. Pick up the cell phone of any of your friends or family members — or even your own — and you have nearly a 60% chance of finding at least one wellness app. Mobile device apps have taken consumer-driven economics to an entirely new level, giving a new level of autonomy to individual consumers. In the wellness space, mHealth applications have grown …

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A Simple Guide to UX vs. UI for Medical Web Design

ui/ux for medical website design

The fundamentals of UX Design and UI Design are ideas that were around long before the internet, but what do they actually mean? In simple terms, UX Design (user experience design) refers to how a person feels when interacting with a system (this could be a web or mobile application, website, or desktop software). UI Design (user interface design) refers to how everything fits into a device with which a human being can interact (such as a display screen or …

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Why a Mobile Healthcare App May Be Your Hospital’s Best Decision of 2017

mHealth app open on smartphone

Mobile applications have never been more popular than now. As every industry becomes more fast-paced and tech-dependent, each is advancing to provide services at the highest level of efficiency — and healthcare is a perfect example. Currently, there are over 165,000 apps related to mhealth in the Apple App Store. If you’re not thinking about healthcare app development, you should be. Finding the right company to manage your mhealth app development can open doors, increase the efficiency of …

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Top 7 Current Healthcare Marketing Techniques and Trends

Medical marketing for healthcare organizations

Healthcare marketing is an industry that is constantly growing and changing.  Staying on top of what’s effective will help your hospital or healthcare organization successfully market itself with the highest earning potential. 1. Build a Brand. Creating a unique identity for your healthcare organization can set you apart from the competition, helping to grow your patient base and encouraging existing patients to seek care in-network.  Building a brand helps solidify your position in the market and communicates clearly to your …

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Are SaaS Applications and Cloud Servers HIPAA Compliant?

As a provider of patient portal, SaaS (software as a service) applications, and hosting solutions to the healthcare industry, we get asked this question a lot. Before we can answer it question correctly, we must first understand how HIPAA relates to software and hosting, and what is involved in HIPAA compliant IT. The Health Insurance Portability and Accountability Act was enacted in 1996 to address the growing use of technology in healthcare, specifically the transaction of health information …

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Annual Check-up: mHealth Apps are Still in Critical Condition – Part II: Limited Functionality for mHealth App Features

For background on the hospital mHealth app study conducted by Medical Web Experts, please be sure to read the first article in this series: Annual Checkup : mHealth Apps are Still in Critical Condition –  Part I. Why Haven’t Healthcare App Developers Been Able to Overcome this Major Hurdle? Perhaps one of the most important findings from our research is that similar functionalities can vary greatly from one health system to the next. This means, for instance, that an …

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6 Things to Consider For HIPAA Compliant Web Design

hipaa compliant medical website

Healthcare website design is a unique field in that visual appeal and excellent UI/UX aren’t the only considerations. Websites must also be HIPAA compliant. To avoid penalties, it’s important to recognize that attention to the protection of personal health information (PHI) is as important in healthcare web development as it is in securely storing and transferring patient records. Whether you are developing a brand new HIPAA compliant website, or simply want peace of mind regarding your current website and …

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How to Stay HIPAA Compliant When Using Social Media for Healthcare

doctor hipaa compliant on social media

Despite regulations surrounding the use of social media within the healthcare industry, there are enormous gains to be made from utilizing social media, from increasing patient engagement to acquiring new patients. Here, we look at why the role of social media is growing in healthcare, and how to make the most of this channel within healthcare internet marketing while still ensuring HIPAA compliance. Healthcare Social Media Perks Research data repeatedly indicate that patient outcomes improve when patients are involved …

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What Is EMR? Information to Improve Patient Experience and Outcomes

With demand for online access to medical records on the rise among web- and health-savvy patients, leveraging technology like patient portals and electronic medical records can help healthcare organizations with patient acquisition and engagement, as well as meeting MACRA thresholds for better coordinated, higher quality care. In order for patients to take advantage of the online tools you offer, a well-developed messaging strategy is essential. Your patient-targeted messaging should answer questions like: “What is an EMR?” “How are …

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Annual Check-up: mHealth Apps are Still in Critical Condition – Part I

Person holds mHealth on Smartphone in their hand

Despite a booming healthcare app development industry, the apps being released are still sub-par. As early as 2014, industry research leaders like Deloitte, Frost & Sullivan and Accenture were heralding the benefits and high growth rate of the nascent mobile healthcare app development market. The growing global access to data networks and low-cost smart devices provided a unique opportunity to capitalize on more direct access to patients and further enable providers at the point-of-care.

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