Category: Digital Marketing

Medical SEO strategies have changed dramatically in the past five years, due largely to changes in Google’s PageRank algorithm, the rapid growth of social media, the diminishing importance of keyword…Read more

Social media has revolutionized how we communicate, interact and make decisions – and it is an essential part of any business’ marketing strategy. Yet despite the many benefits that social media…Read more

These days, online marketing strategies are changing faster than most people can keep up with. What worked six months ago might not work anymore – or, at the very least,…Read more

Online traffic coming from mobile devices has increased steadily over the past few years – and it now represents about 25 percent of Internet traffic. With the growing number of…Read more

Imagine this: you’ve just spent thousands of dollars on a revamped medical website design that you’re hoping will get your healthcare organization greater exposure. Your new site is innovative, is…Read more

The concept of the “consumer patient” is becoming more prevalent. Patients are increasingly taking the reins in managing their own health, including becoming more selective about the doctors they visit…Read more

In May, Google released a new search engine algorithm, referred to as Penguin 2.0, which meant no more SEO tricks for marketing professionals looking to get customers to the holy-grail…Read more

There’s no secret to why many healthcare organizations have websites: to attract prospective patients and provide them with the information they seek. However, not all medical websites are effective in…Read more

Just when we thought Google was taking a step back from healthcare, after its unsuccessful foray into personal health records with “Google Health” was all but bust, the Internet giant…Read more

When it comes to your healthcare practice’s reputation, you can’t afford to be indifferent – especially when it comes to the things being said about you online. After all, not…Read more