Healthcare marketing is an industry that is constantly growing and changing.  Staying on top of what’s effective will help your hospital or healthcare organization successfully market itself with the highest earning potential. 1. Build a Brand. Creating a unique identity for your healthcare organization can set you apart from the competition, helping to grow your patient base and encouraging existing patients to seek care in-network.  Building a brand helps solidify your position in the market and communicates clearly to your …

Despite regulations surrounding the use of social media within the healthcare industry, there are enormous gains to be made from utilizing social media, from increasing patient engagement to acquiring new patients. Here, we look at why the role of social media is growing in healthcare, and how to make the most of this channel within healthcare internet marketing while still ensuring HIPAA compliance. Healthcare Social Media Perks Research data repeatedly indicate that patient outcomes improve when patients are involved …

As healthcare organizations map out development and marketing projects for the year, there’s an important trend to consider: video marketing. Software company HighQ presents a noteworthy infographic on why video will be one of the top marketing trends in the year 2017. With 55% of people watching online videos on a daily basis and 78% engaging with videos weekly, the popularity of this channel is unmistakeable. But how exactly does this play into healthcare marketing in particular? Video …

Even if you’re creating great content, you may be missing a key ranking factor. For patients and providers alike, there’s no doubt about it: health care has changed significantly over the last decade. For providers, the shift towards value-based reimbursement models has presented a real opportunity to improve quality of care. For patients, the surge in high-deductible health plans has engendered a much more information-driven patient who approaches choosing a provider from a more active position. In fact, …

Turning consumers into customers starts with understanding who your consumers are, and what they’ll respond to the most.  Creating effective content is easy once you’ve a) defined a goal and b) chosen a channel whose user base is likely to match up with your potential customer base. There are a few content distribution channels that you’ll consistently find most effective at reaching internet users in 2016 and guiding them toward your brand. 1. Create unique, interesting videos. Over 78% of …

It’s no secret that women are the primary decision-makers for consumer goods in the majority of households. And as much as 80-90% of all healthcare decisions are made or influenced by women. Yet it appears that the healthcare industry isn’t talking to women, failing to take into account their unique perspectives and experience as they develop and launch their marketing campaigns. Winona Cruzan Winona is a writer and marketing specialist for Medical Web Experts. She is an expert …

The ongoing transformation of the healthcare industry is constantly presenting new opportunities and challenges. The shift towards a digitally empowered generation of healthcare consumer is already underway; according to Pew Research, as much as 72% of patients routinely turn to the Internet for information about doctors, hospitals and medical treatments. Winona Cruzan Winona is a writer and marketing specialist for Medical Web Experts. She is an expert in healthcare IT. She has a special interest in social media …

The relationship between the healthcare industry and social media has historically been a complicated one – while it gave patients and practitioners a new way to connect, it also gave rise to industry-specific issues, such as privacy breaches and patient confidentiality. Winona Cruzan Winona is a writer and marketing specialist for Medical Web Experts. She is an expert in healthcare IT. She has a special interest in social media marketing and bridging the gap between patients and healthcare …

Healthcare organizations may have been relatively slow to jump into digital marketing, but recent research points to hospitals now placing a greater emphasis on content marketing. Winona Cruzan Winona is a writer and marketing specialist for Medical Web Experts. She is an expert in healthcare IT. She has a special interest in social media marketing and bridging the gap between patients and healthcare technologies.

Email marketing is a great way to stay in touch with your patients. One study found that the average office worker spends around 3.1 hours per day reading and answering personal email. Email ad revenue has also reached $156 million per year, and for every $1 spent on email marketing, the average return on investment for businesses is $44.25. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing …