Category: Digital Marketing

Tools for medical digital marketing and healthcare web design

Posted on August 04, 2017 by Marie Westerhof

Healthcare internet marketing is an industry that is constantly growing and changing.  Staying on top of what’s effective will help your hospital or healthcare organization successfully market itself with the highest…Read more

doctor hipaa compliant on social media

Posted on July 24, 2017 by Gretchen Kalthoff

Despite regulations surrounding the use of social media within the healthcare industry, there are enormous gains to be made from utilizing social media, from increasing patient engagement to acquiring new patients.…Read more

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Posted on January 11, 2017 by Marina Komarovsky, MS, MPH

As healthcare organizations map out development and marketing projects for the year, there’s an important trend to consider: video marketing. Software company HighQ presents a noteworthy infographic on why video…Read more

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Posted on July 21, 2016 by Marie Westerhof

Turning consumers into customers starts with understanding who your consumers are, and what they’ll respond to the most.  Creating effective content is easy once you’ve a) defined a goal and…Read more

Business Woman in HealthCare Marketing

Posted on June 02, 2016 by Winona Cruzan

It’s no secret that women are the primary decision-makers for consumer goods in the majority of households. And as much as 80-90% of all healthcare decisions are made or influenced…Read more

Posted on May 31, 2016 by Winona Cruzan

The ongoing transformation of the healthcare industry is constantly presenting new opportunities and challenges. The shift towards a digitally empowered generation of healthcare consumer is already underway; according to Pew…Read more

Posted on May 24, 2016 by Winona Cruzan

The relationship between the healthcare industry and social media has historically been a complicated one – while it gave patients and practitioners a new way to connect, it also gave…Read more

online content marketing

Posted on May 20, 2016 by Winona Cruzan

Healthcare organizations may have been relatively slow to jump into digital marketing, but recent research points to hospitals now placing a greater emphasis on content marketing. Many companies were reluctant…Read more

hipaa compliant emailing

Posted on May 13, 2016 by Gretchen Kalthoff

Email marketing is a great way to stay in touch with your patients. One study found that the average office worker spends around 3.1 hours per day reading and answering…Read more

medical seo

Posted on May 09, 2016 by Gretchen Kalthoff

Search engine optimization, or SEO, can be a complicated term. There are hundreds of theories and myths about how best to rank in search engines, and while some may have…Read more

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