If Over 90% Of People Are Interested In Using A Patient Portal, Why Do Only 25% Of Patients Report Using it?

Nurse Interacting with Patients through Patient Portal

For most adults, the use of the Internet and other electronic communications is second nature – yet when it comes to the adoption of patient portals, the majority of practices report overall averages of just 30%. Why so low? A recent survey carried out by Accenture clearly showed a high amount of interest, around 90%, in digital tools, such as portals, but patients just aren’t using them. Winona Cruzan Winona is a writer and marketing specialist for Medical …

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Three Ways to Increase Patient Portal Engagement

People engaged in their healthcare - patient portal

This week, CEO John Deutsch was quoted in an EMR Daily News article about how to get patients to log in to patient portals and keep using them to manage their health. While patient portals have become central to discussions of Meaningful Use and key tools for patient engagement, they remain vastly underutilized. EMR Daily News put forth three essential strategies for making sure that you portal successfully reaches patients. Marina Komarovsky, MS, MPH Marina is a writer …

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A Comprehensive Guide to Meaningful Use

meaningful use

Are you confused about Meaningful Use (MU), or having trouble meeting the requirements? Trying to understand the CMS’s EHR Incentive Program can be incredibly overwhelming. Nearly 209,000 eligible providers will be receiving Medicare payment cuts for not meeting MU, down from 257,000 previously. The eligible provider penalties range from less than $1,000 to $10,000, while the penalties for eligible hospitals are much higher. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an …

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5 Keys for Medical Website Hosting – Part 5: Backups

web hosting backup security

While there are plenty of “general” hosting options available for your healthcare website, selecting a company that specializes in medical web hosting will ensure that all of your organization’s needs are met to help reduce online risks, maintain compliance, and increase revenue. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social media and healthcare technologies.

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5 Keys for Medical Website Hosting – Part 4: Scalability

cloud hosting

As websites become more complex, the need for medical web hosting to protect patients’ personal health information (PHI) becomes greater. Going with a company that specializes in healthcare web hosting will put you on the right track to making sure that your website is compliant and secure with minimal downtime, and has the ability to support a high volume of traffic. The importance of security, HIPAA compliance, and uptime of medical websites have already been highlighted in parts …

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Small Practice Medical Website Mistakes and How to Avoid Them

medical website

It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the best representation of your brand. When getting started, often with time and budgetary constraints at play, it can be easy for small practices to fall into the trap of some common medical web design mistakes. These can be costly and time consuming, putting even further pressure on the …

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5 Keys for Medical Website Hosting – Part 3: Uptime

web hosting

When you’re looking for a company to build and/or host your medical website, it is a good idea to select a company that specializes in healthcare web hosting to ensure that online risks are avoided and compliance is maintained. In addition to protecting patients’ personal health information (PHI), a high quality website with little downtime should be a top priority. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare …

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Digital Trends for Healthcare Organizations to Watch in 2016

online marketing

With tech and mobile quickly colonizing the healthcare space, patient outreach, communication, and care are being revolutionized. In 2016, several medical practice internet marketing strategies are poised to move to the forefront as essential ways to offer your patients what they want. Marina Komarovsky, MS, MPH Marina is a writer who specializes in healthcare policy, patient engagement, and telemedicine. She has a special interest in creative tech approaches that help provider teams collaborate better, improve patient experience, and …

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5 Keys for Medical Website Hosting – Part 2: HIPAA Compliance

hipaa compliance

When it comes to web hosting, it is crucial that you select a web hosting company that not only ensures your healthcare organization’s website is HIPAA compliant and 100% secure, but also provides every necessary feature for protecting patients’ personal health information (PHI). In part one of our five part medical website hosting series, the importance of secure web hosting was highlighted. Part two focuses on why it is necessary for web hosting to be HIPAA-compliant. Gretchen Kalthoff …

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5 Keys for Medical Website Hosting – Part 1: Security

secure web hosting

When choosing a web hosting company for your medical practice, it pays to work with a company that understands the priorities and risks when dealing with personal health information (PHI). It is important that your healthcare organization has a 100% secure and HIPAA compliant website, and that you are provided with all the features you need for the security of patient information. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert …

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