Author: Winona Cruzan

mHealth app open on smartphone

Posted on August 09, 2017 by Winona Cruzan

Mobile applications have never been more popular than now. As every industry becomes more fast-paced and tech-dependent, each is advancing to provide services at the highest level of efficiency —…Read more


Business Woman in HealthCare Marketing

Posted on June 02, 2016 by Winona Cruzan

It’s no secret that women are the primary decision-makers for consumer goods in the majority of households. And as much as 80-90% of all healthcare decisions are made or influenced…Read more


Posted on May 31, 2016 by Winona Cruzan

The ongoing transformation of the healthcare industry is constantly presenting new opportunities and challenges. The shift towards a digitally empowered generation of healthcare consumer is already underway; according to Pew…Read more


Featured Image

Posted on May 26, 2016 by Winona Cruzan

Mobile health technology is proving to be a win-win solution for patient wellness and profitability for health care organizations. The development and adoption of mobile medical apps has helped to…Read more


health insurance

Posted on August 26, 2015 by Winona Cruzan

Many private practices are starting to feel the pinch brought on by the Affordable Care Act. Rising costs and red tape, coupled with declining payments and revenue, are causing many…Read more