Author: Gretchen Kalthoff

ui/ux for medical website design

Posted on August 10, 2017 by Gretchen Kalthoff

The fundamentals of UX Design and UI Design are ideas that were around long before the internet, but what do they actually mean? In simple terms, UX Design (user experience…Read more

hipaa compliant medical website

Posted on July 26, 2017 by Gretchen Kalthoff

Healthcare website design is a unique field in that visual appeal and excellent UI/UX aren’t the only considerations. Websites must also be HIPAA compliant. To avoid penalties, it’s important to recognize…Read more

doctor hipaa compliant on social media

Posted on July 24, 2017 by Gretchen Kalthoff

Despite regulations surrounding the use of social media within the healthcare industry, there are enormous gains to be made from utilizing social media, from increasing patient engagement to acquiring new patients.…Read more

responsive website design

Posted on May 17, 2016 by Gretchen Kalthoff

Since the amount of mobile traffic now accounts for more than half of all internet traffic (overtaking traffic from desktop computers), healthcare organizations must have a mobile strategy in place…Read more

hipaa compliant emailing

Posted on May 13, 2016 by Gretchen Kalthoff

Email marketing is a great way to stay in touch with your patients. One study found that the average office worker spends around 3.1 hours per day reading and answering…Read more

meaningful use

Posted on May 12, 2016 by Gretchen Kalthoff

Are you confused about Meaningful Use (MU), or having trouble meeting the requirements? Trying to understand the CMS’s EHR Incentive Program can be incredibly overwhelming. Nearly 209,000 eligible providers will…Read more

web design for hospitals

Posted on May 11, 2016 by Gretchen Kalthoff

Understanding the fundamental concepts of what makes a winning website can be the difference between success and failure for your organization’s online presence. Your website acts as the gateway for…Read more

medical seo

Posted on May 09, 2016 by Gretchen Kalthoff

Search engine optimization, or SEO, can be a complicated term. There are hundreds of theories and myths about how best to rank in search engines, and while some may have…Read more

hospital content marketing

Posted on May 01, 2016 by Gretchen Kalthoff

Developing content to attract new patients is one of the most valuable forms of marketing for hospitals. Content marketing delivers valuable information to potential patients in a way that informs…Read more

marketing for doctors - checking online reviews

Posted on April 28, 2016 by Gretchen Kalthoff

  According to a survey by the EHR technology recommendations business Software Advice, of over 4,500 patients in the U.S., 42% of patients reported use of online physician review, with…Read more

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