Posted on July 26, 2017 by Gretchen Kalthoff
Healthcare website design is a unique field in that visual appeal and excellent UI/UX aren’t the only considerations. Websites must also be HIPAA compliant. To avoid penalties, it’s important to recognize…Read more
Posted on July 24, 2017 by Gretchen Kalthoff
Despite regulations surrounding the use of social media within the healthcare industry, there are enormous gains to be made from utilizing social media, from increasing patient engagement to acquiring new patients.…Read more
Posted on May 17, 2016 by Gretchen Kalthoff
Since the amount of mobile traffic now accounts for more than half of all internet traffic (overtaking traffic from desktop computers), healthcare organizations must have a mobile strategy in place…Read more
Posted on May 01, 2016 by Gretchen Kalthoff
Developing content to attract new patients is one of the most valuable forms of marketing for hospitals. Content marketing delivers valuable information to potential patients in a way that informs…Read more
Posted on March 22, 2016 by Gretchen Kalthoff
For many years, the most important consumer group for marketers to target has been the Baby Boomers (born between 1946 and 1964), yet there is a new group that healthcare…Read more
Posted on March 18, 2016 by Gretchen Kalthoff
While there are plenty of “general” hosting options available for your healthcare website, selecting a company that specializes in medical web hosting will ensure that all of your organization’s needs…Read more
Posted on March 15, 2016 by Gretchen Kalthoff
Conversions are the cornerstone of good medical website design, and an effective, efficient design is essential for converting customers from your website into patients for your business. Listed below are…Read more
Posted on March 08, 2016 by Gretchen Kalthoff
It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the…Read more
Posted on March 04, 2016 by Gretchen Kalthoff
When you’re looking for a company to build and/or host your medical website, it is a good idea to select a company that specializes in healthcare web hosting to ensure…Read more
Posted on February 24, 2016 by Gretchen Kalthoff
In a rapidly changing environment, it’s imperative that healthcare marketers remain focused on innovation, industry issues, trends and new technologies. Here, we look at a few key focus areas that…Read more
