What Google’s 2021 Algorithm Update Means for Medical Websites: The 7 Metrics You Need to Know

Medical Websites

You may already be aware that Google is rolling out a new algorithm update in May of 2021 that will impact your medical website’s search ranking. Don’t be scared (yet) if you are nervous that your website doesn’t meet Google’s new standards; you still have time to update your website so that your ranking isn’t negatively affected. Updating your site based on seven key metrics will not only be useful for ranking on Google, but also for keeping …

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Three Ways to Increase Patient Portal Engagement

People engaged in their healthcare - patient portal

This week, CEO John Deutsch was quoted in an EMR Daily News article about how to get patients to log in to patient portals and keep using them to manage their health. While patient portals have become central to discussions of Meaningful Use and key tools for patient engagement, they remain vastly underutilized. EMR Daily News put forth three essential strategies for making sure that you portal successfully reaches patients. Marina Komarovsky, MS, MPH Marina is a writer …

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