Perspectives from a team that has been building exclusively in healthcare since 2003.
Most good projects start with a conversation. If you have materials — requirements, diagrams, vendor documents, notes — send them over. We'll review them before we talk.
Posted on February 9, 2017 by Michael Scranton
In a Healthcare IT News article last week, Athenahealth CEO Jonathan Bush presented a case for increased innovation in the health IT space over the next four to…
Read morePosted on February 1, 2017 by Michael Scranton
In a 2016 study commissioned by Quest Diagnostics, 450 healthcare professionals and senior executives were surveyed about aspects of the industry’s shift from a…
Read morePosted on January 18, 2017 by Michael Scranton
CMS has reported that 2,579 hospitals will be affected by downward payment adjustments in 2017 due to penalties associated with the Hospital Readmissions Reduct…
Read morePosted on September 15, 2016 by Michael Scranton
Even if you’re creating great content, you may be missing a key ranking factor. For patients and providers alike, there’s no doubt about it: health care has cha…
Read morePosted on July 21, 2016 by Marie Westerhof
Turning consumers into customers starts with understanding who your consumers are, and what they’ll respond to the most. Creating effective content is easy onc…
Read morePosted on June 21, 2016 by Marina Komarovsky, MS, MPH
This week, CEO John Deutsch was quoted in an EMR Daily News article about how to get patients to log in to patient portals and keep using them to manage…
Read morePosted on June 2, 2016 by Winona Cruzan
It’s no secret that women are the primary decision-makers for consumer goods in the majority of households. And as much as 80-90% of all healthcare decisions ar…
Read morePosted on May 31, 2016 by Winona Cruzan
The ongoing transformation of the healthcare industry is constantly presenting new opportunities and challenges. The shift towards a digitally empowered generat…
Read morePosted on May 26, 2016 by Winona Cruzan
Mobile health technology is proving to be a win-win solution for patient wellness and profitability for health care organizations. The development and adoption…
Read morePosted on May 17, 2016 by Gretchen Kalthoff
Since the amount of mobile traffic now accounts for more than half of all internet traffic (overtaking traffic from desktop computers), healthcare organizations…
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