Go Mobile or Lose Patients: Mobile Overtakes Desktops Among Patients

Healthcare is often behind the times when it comes to technology. Medical web design and digital marketing is no exception. In fact, many hospital and medical practices have outdated websites that do little to cater to today’s highly-connected consumers who are spending more time browsing the internet on their smartphones than on laptops or desktop computers.

global mobile internet users                                         Source: comScore

What many health organizations fail to realize is that not having a mobile-friendly website is extremely bad for business. These websites not only load slowly, but they make it difficult to find useful information, such as contact information, hours of operation and services offered. If that information is not easily accessible, it takes only seconds for users to make the decision to leave.

Over 60 percent of people will leave a non-mobile-optimized website to find a site that is easily readable on smartphones and tablets. Moreover, 52 percent of internet users say that a bad mobile experience will make them less likely to engage with a company.

More importantly, as of April 21st of this year, Google has started punishing websites that are not mobile friendly, while websites that are optimized for mobile now rank better in search. For healthcare professionals who have not been taking mobile seriously, this means that it’s time to start.

Medical Web Experts Is Committed to Mobile Web Design

Medical Web Experts has reaffirmed its commitment to mobile by launching a newly redesigned mobile-friendly website. This is the second release of a mobile responsive website for Medical Web Experts, which includes the latest technologies and innovative approaches to mobile design.

All the websites launched by MWE in the past year have also been mobile responsive in order to give our clients an edge. We are also increasing our focus on mobile application development for healthcare, which allows hospitals and medical practices to increase patient engagement.

Are you ready to make your website mobile? Call 866-932-9944 today for a FREE consult and custom quote.


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