Our Blog

The number one rule of healthcare marketing is to know your patient – and the fact is that patients are shopping for healthcare differently than before. Empowered by the internet…Read more

Last Tuesday, the Senate overwhelmingly approved a bill to change the way that Medicare pays physicians. The passage prevented a 21 percent cut in doctors’ pay. President Barack Obama signed…Read more

The biggest mistake that many practices make when choosing a medical website designer is hiring a company that doesn’t know much about marketing. They end up with a website that looks good…Read more

Patients want to be equipped with the tools to be active in their own health, and research shows that they are becoming increasingly comfortable using digital services to do so.…Read more

It’s no secret that the internet has given patients more access to information that empowers them to take control of their own health. Patient engagement is growing steadily due to…Read more

50 million Americans cannot afford to pay for the medication that has been prescribed to them. Meanwhile, $5 billion worth of prescription drugs are incinerated or thrown away each year…Read more

Over four billion prescriptions are written annually in the U.S., but most of those prescriptions are no longer written on paper. By April 2014, 70 percent of physicians were prescribing…Read more

In the digital age, the strategies that hospitals and medical practices use to achieve their healthcare marketing goals may not be the same from one year to the next. With…Read more

Millions of people carry iPhones, and starting this April they will have the means to track personal diagnostics while participating in large-scale medical studies. This will be possible thanks to…Read more

How much data do you need to identify a person? According to a new MIT study, bare metadata can paint a surprisingly personal portrait of each of us. When researchers…Read more