Creating a Free Facebook Page Can Add Brand Value to Your Medical Practice

We previously discussed the power of a website and why you shouldn’t focus solely on social media when it comes to marketing your healthcare practice and building up your brand. Social media can be effective, however, as a complement to an existing marketing campaign. It can allow you to:

  • Connect with patients and start building lasting relationships.
  • Become part of the conversation – or better yet, start a conversation of your own.
  • Share news about your practice and promote your website.

Many healthcare organizations choose Facebook as their main social media destination due to the fact that it tends to the most popular site, particularly among women and adults 18 to 29. Plus, starting a Facebook page is easy and FREE. The following infographic from Lab42 provides some insight into the much sought-after Facebook “Like” and what your practice can learn about connecting and interacting with patients online.

Lab42 Market Research
Courtesy of: Lab42

Comments Leave a Comment

Lana D.

We send emails to patients to remind them about upcoming appointments – and we started including a link at the bottom of the email that says “Follow us on Facebook.” We’ve gotten a lot more likes and people are actually interacting with us on there.

Interested in company for script writing, sourcing, with goal of targeting a specific demographic metric. Who does this?

Julie Ho

Hi Joel, thanks for your comment. We can help you with your scripting and sourcing project. Call us anytime at (866) 932-9944 or contact us online and tell us more about what you’re looking for. Looking forward to hearing from you!


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