Getting Your Health Care Site Mobile-Friendly

Julie Ho

Julie Ho

Posted on September 25, 2015

Mobile usage continues to grow daily, and so is the scope of what people are exactly using their smartphones to do.  People have become more comfortable buying, managing their banking, as well as getting information about their health care via their mobile devices than they were years ago. In fact, over half of all smartphone owners (62%) have used their smartphone to get information about a health condition in the past year.  Having your healthcare practice mobile-friendly is a definite requirement, but is a mobile specific site or a responsive site the best option for you?

What is a Mobile-Specific Website?

Your practice would essentially have two websites, one designed for desktop viewing and uses your main website URL (ex. “”),  and another that is a “m.” version of your website URL (ex. “”) and is optimized for viewing on a mobile device.

mobile-specific site


  • You can select what information you prefer a patient to see based on their viewing preferences
  • Easier option than completely overhauling current site- current desktop coding does not have to be changed


  • Increased time and money spent since you will be updating content in two separate places
  • Different look and feel than the desktop site, more simplified look might not satisfy patient needs

What is a Responsive Site?

If you go the responsive route, you won’t have two separate websites for mobile and desktop. You’ll have one site only, and this site is programmed to automatically change its layout in order to better fit the user’s screen.

mobile responsive, mobile friendly design


  • You get an all-in-one site instead of two separate sites- this means lower costs and less time to manage the site
  • Great user experience for patients no matter what device they are using 
  • If you’re building a site from scratch it can be easier to start by making the site fully responsive than building a separate mobile-specific website


  • Can be more expensive to implement than a mobile specific website
  • Larger file sizes can cause slower viewing experiences


The Right Choice for Your Practice

Realistically, patients will not care whether your mobile medical web design is mobile-specific or responsive – it just needs to be user-friendly on mobile and make the most sense for your practice.  If you cannot offer a potential patient an easy online experience via their mobile device, they are likely to find a competing health care provider who can.

Related Posts

Healthcare Website

Posted on January 15, 2021 by Clement Baptiste

This past year has led to major transformations in the way healthcare organizations operate and use digital tools to engage patient populations. To stay competitive, it’s important to ensure that…Read more

Medical Websites

Posted on January 11, 2021 by Clement Baptiste

You may already be aware that Google is rolling out a new algorithm update in May of 2021 that will impact your medical website’s search ranking. Don’t be scared (yet)…Read more

Subscribe to Our Newsletter

Get promotions and current business tips. Sign up for our newsletter today.