A Simple Guide to UX vs. UI for Medical Web Design

ui/ux for medical website design

The fundamentals of UX Design and UI Design are ideas that were around long before the internet, but what do they actually mean? In simple terms, UX Design (user experience design) refers to how a person feels when interacting with a system (this could be a web or mobile application, website, or desktop software). UI Design (user interface design) refers to how everything fits into a device with which a human being can interact (such as a display screen or …

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6 Things to Consider For HIPAA Compliant Web Design

hipaa compliant medical website

Healthcare website design is a unique field in that visual appeal and excellent UI/UX aren’t the only considerations. Websites must also be HIPAA compliant. To avoid penalties, it’s important to recognize that attention to the protection of personal health information (PHI) is as important in healthcare web development as it is in securely storing and transferring patient records. Whether you are developing a brand new HIPAA compliant website, or simply want peace of mind regarding your current website and …

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2017: The Year of Video for Healthcare Web Design and Marketing

As healthcare organizations map out development and marketing projects for the year, there’s an important trend to consider: video marketing. Software company HighQ presents a noteworthy infographic on why video will be one of the top marketing trends in the year 2017. With 55% of people watching online videos on a daily basis and 78% engaging with videos weekly, the popularity of this channel is unmistakeable. But how exactly does this play into healthcare marketing in particular? Video …

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What Goes Wrong in Healthcare Web Design — And How to Fix It

Healthcare Web Design

In today’s healthcare world, a website isn’t just a check on a marketing to-do list. It’s an essential tool for maintaining a solid patient base while providing those patients with in-demand online services. Hospitals, outpatient groups, pharmacies, health IT vendors, and laboratories are all facing new challenges and opportunities in the digital media space. Hospital website design is a specialized field that focuses on creating highly usable, patient-centered, HIPAA-compliant sites. Both prospective and current patients are always evaluating …

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Hospital Website Design ICU: What Makes Your Site User-Friendly?

It’s no secret: patients today are taking a more active role in researching treatments and providers before choosing where to spend their healthcare dollars. As with other sectors of the economy, the internet is the go-to source for healthcare consumers to research their options and educate themselves about their conditions and treatments. When it comes to hospital website design, it’s imperative that the trends and behaviors of today’s healthcare consumer be taken into consideration. Michael Scranton As Director of …

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A Look Into the Future of Responsive Web Design

responsive website design

Since the amount of mobile traffic now accounts for more than half of all internet traffic (overtaking traffic from desktop computers), healthcare organizations must have a mobile strategy in place or face the risk losing business. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social media and healthcare technologies.

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6 Pitfalls to Avoid In Your Hospital Web Design

web design for hospitals

Understanding the fundamental concepts of what makes a winning website can be the difference between success and failure for your organization’s online presence. Your website acts as the gateway for new and existing customers to engage with your business; so don’t let common mistakes get in the way of your hospital’s success. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest …

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4 Tips for Increasing Conversion Rates With Your Healthcare Web Design

conversions for medical web design

It’s easy to overlook the basics of web design amongst the many trends that are constantly churned out. Yet getting the basics right is the most important part of any healthcare web design. Keep these four tips top of mind to help improve your conversion rates. 1. Attract Attention Plain and simple, your website needs to stand out. Consumers are faced with ever increasing amounts of information via the internet, so a site that stands out (for the …

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Top 5 Tips for SEO-Friendly Medical Web Design

seo for websites

Making your medical website search engine-friendly not only benefits your business, but your visitors, too. And while every healthcare organization is different, there are some key tips that should be taken into account to ensure an SEO-friendly medical web design.   Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social media and healthcare technologies.

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5 Medical Web Design Principles to Instantly Increase Conversion Rates

web design converting

Conversions are the cornerstone of good medical website design, and an effective, efficient design is essential for converting customers from your website into patients for your business. Listed below are the five best design principles for your medical website to help you achieve better conversion rates. Gretchen Kalthoff Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social …

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