Have you ever received your lab results on your phone or computer, wondered what the numbers mean, and wished you had some actual human explanation?
You’re not alone.
Once seen as the ticket to empowering and connecting healthcare consumers, patient portals have instead evolved into transactional cul-de-sacs: Rather than facilitating two-way communication, they mostly serve up raw, decontextualized clinical data that leave patients anxious and confused, reduced to “cogs in a workflow.”
What’s needed isn’t simply more features — it’s empathy, write Jared Mauskopf, CEO of MWE, and John Deutsch, CEO of sister company Bridge, in a recent op-ed published on HIT Consultant.
Empathy, the two write, isn’t a soft skill, but the undeniable basis for effective care. It is the core philosophy dedicated to restoring the human connection in healthcare by translating in-person compassion to the digital experience.
When digital tools successfully convey clinical empathy, providers gain the ability to truly see healthcare through the patient’s eyes. They can make tangible therapeutic interventions that improve experiences and strengthen patient trust and satisfaction.
Read more at HIT Consultant: Why Empathy, Not Just More Features, is the Fix for Patient Portals.
Curious to learn more? Schedule a meeting with our team to learn more about our approach to empathetic solutions that streamline your operations and delight your patients.
