The U.S. Economy is expected to grow 3.5 to 4 percent in the year 2011 compared to just under 3 percent growth recorded in the year 2010. Most of this growth will come from consumer and business spending as well as personal consumption expenditure (PCE). Such changes in the U.S. economy present a plethora of new marketing challenges and needs for industries all across the board. Some of the most affected industries are those that were been hit the hardest as a result of decreased consumer spending in “luxury” commodities/services.
One can explore this effect within the medical services industry, with particular focus on plastic surgery specialties. Not only has demand for these services increased significantly, but so has the need for new marketing efforts in order to effectively compete in a new more technology based environment. This is where new strategies such as SEO come in to play as emerging sources of revenue.
According to a new report by Global Industry Analysts, Inc., the U.S. market for Cosmetic Procedures is projected to reach US$17.57 billion by 2015, and Cosmetic Surgery Products is forecast to reach US$2.66 billion by the year 2015. Surgical procedures make up the bulk in terms of dollars spent in the cosmetic procedures and products market.
As these markets continue to grow and competition increases, it is becoming more and more imperative for these practices to up the ante in terms of innovative website marketing campaigns. SEO consists of improving website rankings on various search engines by providing high quality content and services and thus directing increased traffic towards a Plastic Surgery website design. Furthermore, plastic surgeons are finding that search engine marketing is becoming one of the most effective methods for increasing business in every major US market.
Simply put, for those practitioners who have not yet joined the Plastic Surgery SEO bandwagon, it is up to them to make the decision to keep up with the times and continue to grow along side their already more technologically inclined competitors.
Updated: October 4, 2011