The Top 6 Medical Web Design Trends to Build Patient Loyalty

Gretchen Kalthoff

Gretchen Kalthoff

Posted on December 17, 2015

patient loyalty
Your website is an essential tool for your business, and a well-designed site will ensure that customers have a simple, user-friendly experience, and most importantly, motivation to visit again.
One of the most important but overlooked aspects of web design is utilizing a website to build patient loyalty and customer satisfaction.
Here are 6 top medical website design trends to encourage current and potential patients to keep coming back.

1. Responsive Design

Websites should adapt and work seamlessly on any device that customers use – from desktop computers to mobile devices. Customers search, view, and read content in a variety of different settings, and increasingly they expect websites to work properly from wherever they are, or whatever they are using. Make sure you take advantage of responsive design so you don’t risk frustrating customers with a website that isn’t built to handle today’s tech-savvy world.

2. Social Media Buttons

Social media buttons offer your customers an easy way to share your content with others. Display buttons where your customers can see them. Encourage patients to follow you for updates on your business and the health industry. Make sure you provide valuable content and in turn, your existing clients are much more likely to want to share your content.

3. Encourage Contact

Even in today’s tech driven world, customers still value contact and connections with companies. Encourage interaction with contact forms, your business phone number and email address displayed prominently across your website.

4. Offer Tangible Value

Website design for doctors should incorporate real value for patients. This could be through general health or preventative tips, promotions, the latest industry updates or video tutorials. If customers can use and benefit from your resources and information, it gives them a strong reason to return to your website.

5. Customer Referrals

There is plenty of evidence to suggest that many new patients will come from client-to-client referrals, so these referrals are an incredibly cost effective way to build your patient base. A well-designed website should help facilitate and encourage customer referrals, with existing patients proud to recommend your services and your website. Keep in mind that your website will often be the first impression a prospective patient has about your business, so make sure it accurately represents your practice and your services.
Paying attention to your customers and consistently providing a positive experience is essential to differentiate your business and ensuring ongoing customer loyalty. Your website can play a key part in nurturing this customer loyalty, and likely lead to sustainable competitive advantage.

6. Trust Elements

Web surfers are increasingly suspicious these days, so it is crucial to to build confidence by including trust elements in your website. A professional-looking website is the most important factor in generating trust. Be sure that your site is HIPAA-compliant and meets technical specifications, like SSL certification for encrypting and securing sensitive patient information. Elements such as badges and logos, an About Page, and a blog also establish you as an authority in your field and will encourage your patients to keep coming back.

Gretchen Kalthoff

Gretchen Kalthoff

Gretchen Kalthoff is a writer and marketing specialist for MWE. She is an expert in healthcare marketing and health IT with a special interest in increasing patient engagement through social media and healthcare technologies.

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