Category: Social Media Marketing

Tools for medical digital marketing and healthcare web design

Posted on August 04, 2017 by Marie Westerhof

Healthcare internet marketing is an industry that is constantly growing and changing.  Staying on top of what’s effective will help your hospital or healthcare organization successfully market itself with the highest…Read more

doctor hipaa compliant on social media

Posted on July 24, 2017 by Gretchen Kalthoff

Despite regulations surrounding the use of social media within the healthcare industry, there are enormous gains to be made from utilizing social media, from increasing patient engagement to acquiring new patients.…Read more

Posted on May 31, 2016 by Winona Cruzan

The ongoing transformation of the healthcare industry is constantly presenting new opportunities and challenges. The shift towards a digitally empowered generation of healthcare consumer is already underway; according to Pew…Read more

Posted on May 24, 2016 by Winona Cruzan

The relationship between the healthcare industry and social media has historically been a complicated one – while it gave patients and practitioners a new way to connect, it also gave…Read more

medical seo

Posted on May 09, 2016 by Gretchen Kalthoff

Search engine optimization, or SEO, can be a complicated term. There are hundreds of theories and myths about how best to rank in search engines, and while some may have…Read more

hospital content marketing

Posted on May 01, 2016 by Gretchen Kalthoff

Developing content to attract new patients is one of the most valuable forms of marketing for hospitals. Content marketing delivers valuable information to potential patients in a way that informs…Read more

marketing for doctors - checking online reviews

Posted on April 28, 2016 by Gretchen Kalthoff

  According to a survey by the EHR technology recommendations business Software Advice, of over 4,500 patients in the U.S., 42% of patients reported use of online physician review, with…Read more

healthcare content writing

Posted on April 06, 2016 by Gretchen Kalthoff

The term “content is king” is one of the most quoted phrases in the world of online marketing.  When it comes to healthcare content marketing for doctors, what you say…Read more

marketing to millennials

Posted on March 22, 2016 by Gretchen Kalthoff

For many years, the most important consumer group for marketers to target has been the Baby Boomers (born between 1946 and 1964), yet there is a new group that healthcare…Read more

medical website

Posted on March 08, 2016 by Gretchen Kalthoff

It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the…Read more

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