Creating the best SEO strategy for Physicians

Javier Shannon

Javier Shannon

Posted on April 27, 2011

Search Engine Optimization

One of the most important things when doing  Medical SEO is finding the best keywords to match the site you are working on. First scan the website and see what types of words stand out, and also give an overall view of the site.
Remember the most important thing at first is to get your site ranking, it doesn’t necessarily need to show up first, but it does need to rank in at least the top 5 searches in Google.
Optimize your website for keywords that are not even being searched for. Often times there are words that are not searched very much in Google, and this will help in your optimization.
You don’t want to be fighting over a common keyword because this will lead to too much.

Optimize Your Title and Meta Tags

When you have the right keywords ready, make sure that your title tags and meta tags match these words, so
that when you roll over the words with your mouse you can see the keyword pop up. Make sure not to be too repetitive with your keywords since this could be more harmful than beneficial when you are doing this. Make sure that your pictures are named correctly, so that the keywords can also be found in the images.

Give the Search Engines Site Maps

On Healthcare Marketing Site maps are important, because since every page on the site is linked to the sitemap, the web crawlers and the users will quickly and easily be able to find relevant content. When before it took 4 clicks to get to a page, now with sitemaps it will only take 2 clicks.
Google has created a program called : Google Sitemaps. In this tool, you`ll also find a great new linking tool to help discover who is linking to
your website.

This one SEO tip could make or break your SEO campaign.

Click-Through Rate (CTR) plays an instrumental role in how relevant Google thinks your website is. By compelling users to click with clear call-to-actions (buy, order, download, beat, fix, etc) and by using value propositions (guaranteed, on sale now, etc), one can improve their CTR and search engine ranking.

Write Content that is Easily Linkable & Sharable

Today content needs to be exciting and interesting, as well as SEO friendly. Make sure that your content makes sense and can be linked correctly among your pages. Within a website various keywords can be linked so that SEO is picked up by Google and you get the ranking that you are looking for.
Updated: October 4, 2011

Related Posts

Tools for medical digital marketing and healthcare web design

Posted on August 04, 2017 by Marie Westerhof

Healthcare internet marketing is an industry that is constantly growing and changing.  Staying on top of what’s effective will help your hospital or healthcare organization successfully market itself with the highest…Read more

doctor hipaa compliant on social media

Posted on July 24, 2017 by Gretchen Kalthoff

Despite regulations surrounding the use of social media within the healthcare industry, there are enormous gains to be made from utilizing social media, from increasing patient engagement to acquiring new patients.…Read more

Subscribe to Our Newsletter

Get promotions and current business tips. Sign up for our newsletter today.