Category: SEO

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Posted on September 15, 2016 by Michael Scranton

Even if you’re creating great content, you may be missing a key ranking factor. For patients and providers alike, there’s no doubt about it: health care has changed significantly over…Read more

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Posted on July 21, 2016 by Marie Westerhof

Turning consumers into customers starts with understanding who your consumers are, and what they’ll respond to the most.  Creating effective content is easy once you’ve a) defined a goal and…Read more

Posted on May 31, 2016 by Winona Cruzan

The ongoing transformation of the healthcare industry is constantly presenting new opportunities and challenges. The shift towards a digitally empowered generation of healthcare consumer is already underway; according to Pew…Read more

medical seo

Posted on May 09, 2016 by Gretchen Kalthoff

Search engine optimization, or SEO, can be a complicated term. There are hundreds of theories and myths about how best to rank in search engines, and while some may have…Read more

seo for websites

Posted on April 08, 2016 by Gretchen Kalthoff

Making your medical website search engine-friendly not only benefits your business, but your visitors, too. And while every healthcare organization is different, there are some key tips that should be…Read more

healthcare content writing

Posted on April 06, 2016 by Gretchen Kalthoff

The term “content is king” is one of the most quoted phrases in the world of online marketing.  When it comes to healthcare content marketing for doctors, what you say…Read more

smartphone micro-moments

Posted on March 16, 2016 by Gretchen Kalthoff

Not quite sure what a micro-moment is? You’re not alone. Yet recent research, backed by the search giant Google, suggests it’s a game-changer for marketing. The internet revolutionized our access to…Read more

medical website

Posted on March 08, 2016 by Gretchen Kalthoff

It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the…Read more

online marketing

Posted on February 24, 2016 by Gretchen Kalthoff

In a rapidly changing environment, it’s imperative that healthcare marketers remain focused on innovation, industry issues, trends and new technologies. Here, we look at a few key focus areas that…Read more

medical seo

Posted on February 04, 2016 by Gretchen Kalthoff

Link building can best be described as roads to a web page. It is the process of getting external pages to link to a page on your website and, as…Read more

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