Twitter for Doctors:
Twitter is faster and shorter. It’s only a status message of 140 characters – so you really need to be careful. This tool allows you to build relationships and facilitate dialogue. Even if your account may have been created to represent your business, forging personal connections and building relationships is also important, so don’t be hesitate to answer questions or just greet patients. Remember to be serious and protect your brand image.
Be sure to use hashtags (ie. #Health) on your Tweets and they will be visible anytime someone searches for those particular hashtags.
LinkedIn for Doctors:
This network is exclusively professional, so you would be able to list all your career honors and awards, conferences you attended, your university and also a resume. In this case, the more info you submit the better. Try to find some colleagues and get referrals. That will improve your professional physician profile.
Updated: October 4, 2011